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Rosewood’s 2022 Year in Review

The Rosewood team reviews all they accomplished in 2022

After a relaxing and celebratory holiday break, the Rosewood team are back and busy at our desks in our various offices today, and 2023 is proving to be as exciting as its predecessor. We’re excited for all the amazing projects this new year is bringing and anxious to get started, but first, we’re taking an opportunity to review and reflect on the incredible year and successes the Rosewood team and our clients have shared in 2022. 

Rosewood Grew in Team Members and in Service Offerings

Overall, 2022 proved a productive and fruitful year for us and our clients. Rosewood saw growth in all divisions of our company and reached some fantastic milestones. We grew to over 120 active clients and white-labeled for 5 other agencies. We also started a new nonprofit fundraising platform in collaboration with Graf-Martin Communications. Our Canada-wide team even met up this Fall and spent some quality time together for a photoshoot and day of fun.

Rosewood Rebranded to Serve Our Clients Better

Rosewood saw some exciting changes and developments alongside our growth in 2022. In November we celebrated our seventh anniversary. It’s astonishing how much Rosewood has grown and changed over the years. To match our development, in August of this past year we launched our rebrand with Rosewood 2.0. Our loyal peacock departed for a new logo look and feel. To match the growth of our services over those years, we also took the opportunity to clarify our company core values, mission and vision. Along with that new look, we implemented a new target audience and social media strategy. We’re still growing and changing and will soon be launching a whole new website that better reflects Rosewood’s path forward. 

Rosewood Welcomed a New Account Coordinator

2022 was certainly a year of news for Rosewood. To better organize our wide swath of projects, we implemented a new project management system through Monday.com. That was spearheaded by another new at Rosewood. We brought on our newest team member Paige as an Account Coordinator to our clients and to support Rosewood internally. Paige has been an incredible addition to our team. Her passion and enthusiasm are contagious, and her penchant for planning has been vital for customizing Monday.com’s setup for each division and their specific needs to ensure the utmost streamlining for everyone.

Speaking of our divisions, they also have plenty to boast about for their 2022s. 

Here are just a select few of their wins from 2022:

Websites:

  • Designed and launched more than 25 new websites
  • Completed over 640 updates and requests
  • 18 new clients signed on for maintenance for regular updates, optimal functionality, and high-quality content from our expert web team
  • Developed a new fundraising platform for nonprofits in collaboration with Graf-Martin Communications

Ads:

  • Our advertising team produced a nearly 20x return on advertising spend (ROAS) which also produced a customer acquisition of up to 6x for some of our clients
  • Ads team was able to generate over 7,300 visits to just one of our client’s websites
  • One client’s ads reached nearly 71,000 people, and another was seen a staggering 312,646 times

Digital Media:

  • Created and published well over 1100 posts 
  • Numerous new clients signed up for our social media services to improve their business’ discoverability, reach, and authenticity
  • Successfully increased clients’ reach through social media to develop high-profile partnerships, including two from the ground up

Catch the Ace:

  • Helped nonprofits raise over $500,000 to support community programs

Misc.:

  • We successfully put our heads together to solve an escape room during our team building day
  • Our Director of Digital Media, Georgie, became a proud mother to the first Rosewood Baby (and she’s adorable)

It proved to be an eventful and accomplished year, but we’re even more eager to continue our work and growth into 2023. We have some new services that we’re excited to announce soon. Keep an eye on our social channels for updates. For now, we hope you all are also having a good start to the new year. Thank you all for being a part of this past year, and we’re looking forward to sharing in success this year.

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The Team’s Favourite Productivity Platforms

Image of the logos of the productivity platforms that the team uses. Trello, Todoist and Notion.

When researching productivity platforms online today, you’ll find that your options are simply unlimited. We all know how difficult it can be to keep track of your to-do lists and tasks each day, but Notion, Trello, and Todoist could be the key to improving your productivity this year. 

Within our team, Deanna, our CEO and Founder, uses Trello and Alex, our Digital Ads Manager, uses Todoist. Victoria, our Social Media and Account Manager, uses Notion, so as you can see, we are all fans of different productivity platforms for various reasons. Keep reading as we compare these three apps and who each of them would be most suitable for.

Note-Taking with Notion

One of the reasons that Victoria enjoys using Notion is that it helps her to organize her work in detail. This productivity app is more like a note-taking app, which also allows for collaboration. You can use a range of different content types within the app, such as links, photos, and PDFs. Once your work is complete, it can then be shared with your team so everyone is on the same page about upcoming projects. We love the variety of templates on offer as well! Notion is a great place for both those who would like a custom experience (like Victoria) or one that is pre-set for you. Victoria’s favourite feature is creating a database. This allows her to input everything in one place, but filter how she would like to see it.

Project Management with Trello

As the CEO of our company, Deanna is a huge fan of Trello when it comes to productivity apps. This project management tool is ideal for leaders! It can be used to help keep track of their team’s work and improve collaboration within a business. Trello has a very simple board layout. You can easily record what you need to do and tasks you’ve finished. It can be used for both personal and work use. It’s a very versatile option which is easy to update as you progress through your to-do list.

Stay Organized with Todoist

Finally, the third of the productivity apps used within our company is Todoist. This is probably the simplest of the three apps. It’s a great task manager for anyone who feels they have too much on their plate. It can be used by both teams and solo workers and will help you to organize any type of project or list. The reminder function is one of its best features, which can come in handy for your personal life as well as for your professional needs.


If you are looking for a way to cut down your to-do list over the upcoming months, our team is here to support you with this task. We know how hectic balancing your work and personal life can be, but finding work-life balance is something we should all strive to do. Alongside these productivity apps, we can offer you the services you need to regain control of your time once again. Contact us today for more information or to discuss any questions you have about how our team can help you.

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Why Every Business Should Have a Blog (Following Best Practices!)

Man reading a blog about hiring a PPC Ads Manager in Newmarket

Last week we talked about content repurposing, and how you can turn one blog post into multiple pieces of content. This time, we wanted to talk about why your business should have a blog

There are two aspects to why you should be posting blogs: Technical and Business. 

Technical Reasons For Why You Should Have A Blog

There are two very important technical reasons why you should have a blog: Increase Your Organic SEO (i.e. Impress Google), and Backlinking.

  1. Increase Organic SEO, i.e. impress Google’s algorithms and backlinking. 
    Blogging is effectively the single best way to increase your website’s organic SEO. Your SEO, also known as “Search Engine Optimization”, determines your ranking in Search Engines for relevant search terms.

    When blogging, you can write in a way that boosts your SEO score, that allows both your blog and your website to appear closer, if not at the top of the results page while Googling. This is how you impress Google’s algorithms. Google wants to show the search results that are the most recent and most relevant to the search inquiry. Examples of ways to write to impress Google’s algorithms is to include focused key words. This blog is full of them! Can you guess what they are? 
  1. Backlinking
    Backlinking is essentially any time another reputable website publishes a link to your website. This could be as supplementary info to their blog (i.e. check out so-and-so’s blog for more information!).

    The more people that find your blogs useful and link it to their website, the better your website will perform overall. This is great motivation to not only write blogs that are good for your SEO, but also enjoyable and informational to the reader. 

Business Reasons For Why You Should Have A Blog

There are three business-related reasons why you should be blogging regularly: establish your business as the expert, resonate with readers via real-world applications/case studies and create content to be redistributed on other platforms.

  1. Establish Your Business as the Expert:
    Sharing your knowledge, industry news, tips and tricks, or even news about your business through effective blogging gives you the opportunity to have your clients, customers and industry peers recognize you as an expert in your industry. 
  1. Anecdotes, Case Studies and Projects
    By sharing anecdotes, case studies and projects, you’re allowing the reader an inside view into your operations. They may even touch on issues the reader is experiencing and outline a solution to their own problem. By blogging, you are resonating with your readers. 
  1. Repurpose Valuable Content Quickly & Efficiently
    Blogs allow for a wealth of content to be redistributed with a few extra clicks. You can quote your blog and turn snippets into Canva Graphics. Then post these on your Social Media and backlink to your blog (See what we did there?!) 

Overall, blogging is a great way to drive traffic to your website, which in return will help increase brand awareness and conversions (contact inquiries and/or e-commerce sales). We understand that blogging can be a daunting task, especially if you are learning on how to improve your SEO. Here at Rosewood, we offer blogging services for all business levels, whether it’s needing help improving your SEO or because you don’t have the time to blog, we have you covered. If you are interested in blogging, let’s get in touch!  

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