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Blogging, How-To Guides, Instagram, Marketing, Online Marketing, Online Strategies, Rosewood VA, Search Engine Optimization, Small Business, Social Media, Social Media Marketing

Content Repurposing: How to Turn Blog Posts into Multiple Pieces of Content

A graphic with a miniature man writing a blog post in paper with a pencil that is larger than him. The blog paper is on top of a computer with notifications coming out of it. There is a desk lamp to the right side.

Turning one blog post into multiple pieces of content is not only a great way to save time, but it is also a great way to engage your following and drive traffic to your website. Repurposing your blog posts is also a fantastic way to reach new audiences. When you reach new audiences you open yourself up to gaining new followers and potential clients!

Use Blog Posts Snippets for Social Media

If you use social media, then you probably know how time consuming it can be to come up with new content. Using your blog images as a post is a great way to use the content you already have, while still creating content for a different platform.

One blog can go a long way when we repurpose it! Using excerpts of the blog as captions for your social media posts is a great way to not only use it as new content, but also have it reach a wider audience.

Captioning a post before your blog is released is a fun way to build anticipation. While captioning a photo with a past blog post is a great way to revisit some great topics and ideas that you have already written about!

Turn Quotes into Graphics

If you use stats or quotes throughout your article, you can easily isolate those pieces and turn them into graphics. Using a tool like Canva, you can find templates for quotes or stats and personalize them specific to your branding.This is a quick way to generate tons of social media content!

Using Blog Posts as Discussion topics

A blog topic that you are passionate about is a great topic to turn into a workshop or a discussion. More and more business owners are going live on their social media to engage with their community and following. Using a blog topic as a base for your discussion is an amazing way to have people prepared to engage with you. It is also a great tool to have to refer people to when they seek more information on that topic.

Including Them in Your Newsletters

Using your blog posts in your newsletters can help shape or support the topics that you want to address. A great tip is to only include the first paragraph of your blog. This gets the reader interested and onto your website! When you drive traffic to your website, you also increase your organic SEO. Including a new blog post in each newsletter is also an easy way to get your readers and subscribers opening up your newsletters each month.

Connecting Your Blog Posts to Your Content

Now that you have repurposed your blog post, make sure that you have an easily accessible link! An easy and fast way is to have a Linktr.ee set up. This allows you to update links in a matter of moments, both from your phone or computer. Tag us @rosewoodmarketing the next time you repurpose your blog posts! We can’t wait to get reading!

May 12, 2021/0 Comments/by Torii

Blogging, Business, Educational, Entrepreneur, Instagram, Online Presence, Online Strategies, Small Business, Social Media, Social Media Marketing

Organic Account Growth – How to Grow Your Instagram Account Using The $1.80 Method

A blue and purple graphic reading " How to grow your instagram account using the $1.80 Method." Below the text there is a web of icons. The icons include a heart, phone, lightbulb, location point and gear.

$1.80 Method….what is that? Well, it is a formula that was created by Gary Vaynerchuk. The formula follows as so: “2 cents” on 9 posts for 10 Hashtags… $0.02 x 9 x 10 = $1.80. The goal is to be able to do this every day. This is a great method to use to create organic account growth in a structured way. The $1.80 Method is so great because you start to grow your following, increase your reach and increase your interaction organically. Another added benefit is you also get to authentically connect with the people in your community and put purpose behind your likes and comments.

Hashtags

Let’s go ahead and break this down further, starting with the hashtags. The 10 hashtags that you pick should be relevant to your business, and your niche. This allows you to target the accounts that you want to interact with. Targeting these accounts will also help the algorithm narrow down your target audience members.

While looking at what hashtags to work with, it is important to have a balance of small, medium, and large amounts of posts under those hashtags. From our experience, it is nice to have a variety of different hashtags and different variations. We also found it beneficial to have more than 10 hashtags, we will explain why in just a bit!

Comments… The Heart of the $1.80 Method

Once you have selected your hashtags, you are going to want to leave your “2 cents” or comment on the top 9 posts under each hashtag. The reason for this is because these are the accounts that have the most interactions under this specific hashtag. Not only does it allow you to interact with “top” accounts in that niche, but it also allows you to be seen from other accounts that share the same interests.

When interacting with these posts, you want to leave a genuine response, something more than an emoji. What we love most about this method is that you really get to speak to people, and learn about the people that are in your community. You get to help create and shape the dialogue that is happening. When other people see this, they will come to check out your account and see what’s up. (This is where having your own awesome content comes in handy!)

Top 9

Remember how I mentioned that having more than 10 hashtags is beneficial? Well, that is because the level of engagement under each hashtag can determine how often those top 9 posts change. The $1.80 strategy is meant to be done every day, however, that can be difficult if only some, or none of the top 9 posts have changed. Having a long list of hashtags that you can rotate through gives you the flexibility to not only engage with more accounts but do so more frequently.

There are so many different ways to have a structured approach to organically growing your account, and we found that the $1.80 method is just one of those ways. Remember that when you implement new strategies for your accounts, it may take time to see results. Stick with it, and you will see growth!

April 20, 2021/0 Comments/by Torii

Blogging, Educational

Top 3 Stock Photo Websites

A picture is worth a thousand words. This saying is very accurate! Using photos is extremely important as people are drawn more to photos rather than text. Using stock photos has become a very popular choice for people as it saves you the time and money of hiring a photographer. Stock photos can be found online and are already created and ready to be downloaded for your use. Before downloading a stock photo, you will need to pay for it in order to hold the license (although some websites do offer free stock photos).

Types of Uses for Stock Photos

There are two most common uses for stock photos: commercial use and editorial use.

Commercial Use:

Marketing
Social Media
Branding
Used on Your Website

Editorial Use:

Accompanying text content such as:

Blogs
Articles
Magazines
Newspapers

We have done extensive research on various stock photo websites and have come up with our top 3. Best of all, we have included paid and free options.

Pexels (Free)

Pexels is a royalty free, high-resolution photo marketplace. All photos on Pexels are free for commercial and personal use. Pexels offers thousands of photo options all at high resolution, and they even offer free stock videos as well. Unlike many stock photo websites, Pexels does not require you to register for an account – anyone can upload and download photos! Giving credit to the author is not necessary but is definitely appreciated by both Pexels and the author. Just remember, you CANNOT use these photos for resale.

Pixabay (Free)

Pixabay is another free stock photo website that offers photos, videos, vectors, illustrations and more. Currently, there are more than 1 million options to choose from on Pixabay. All contents are released under Creative Commons CC0. This makes them safe to use without asking for permission or giving credit to the author/artist. Like Pexels, Pixabay does not require you to create an account in order to download the photos, although certain features do require registration. You may not use the photos and videos from Pixabay for resale, but you can most definitely use the graphics they offer for personal or commercial use.

123rf (Paid)

123rf is a paid stock photo website that offers millions of options to choose from, however this is our personal favourite here at Rosewood. This stock photo site offers thousands of photos, videos, audio, and vectors. You can choose to either do a monthly subscription plan or pay for credits and top them up as you need them.

Each photo/video is downloaded based on size. You can choose to download small (2 credits), medium (4 credits), large (6 credits), or extra-large (10 credits). Typically for most uses, small will work just fine. However, if you require a higher resolution photo, you may want to purchase medium, large, or extra-large. Like Pexels and Pixabay, the contents offered on 123rf are not allowed for resale, unless you purchase an extended license. One thing that is especially great about 123rf is the customer support they offer. When you create an account, you will be assigned an account manager who can help you with any questions or concerns you may have.

Let’s Recap

After looking into Pexels, Pixabay and 123rf, we can honestly say that all three of the stock photo platforms are great! If you aren’t looking to spend money at this time, Pexels or Pixabay is a great option for you. If you are looking for a little bit of an improved and efficient library to choose from and are willing to pay for it, 123rf is your best option.

Let’s Connect

Rosewood is a digital marketing agency outside Toronto dedicated to helping entrepreneurs and small businesses grow their online presence. We work with clients across North America and Europe to identify, strategize and reach their marketing goals!

You can join the conversation online on Instagram, Facebook and LinkedIn. Or contact us to chat about your marketing goals for 2020!

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Until next time,

Cassandra

February 24, 2020/0 Comments/by Deanna

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