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Why Every Business Should Have a Blog (Following Best Practices!)

Man reading a blog about hiring a PPC Ads Manager in Newmarket

Last week we talked about content repurposing, and how you can turn one blog post into multiple pieces of content. This time, we wanted to talk about why your business should have a blog

There are two aspects to why you should be posting blogs: Technical and Business.

Technical Reasons For Why You Should Have A Blog

There are two very important technical reasons why you should have a blog: Increase Your Organic SEO (i.e. Impress Google), and Backlinking.

Increase Organic SEO, i.e. impress Google’s algorithms and backlinking.
Blogging is effectively the single best way to increase your website’s organic SEO. Your SEO, also known as “Search Engine Optimization”, determines your ranking in Search Engines for relevant search terms.

When blogging, you can write in a way that boosts your SEO score, that allows both your blog and your website to appear closer, if not at the top of the results page while Googling. This is how you impress Google’s algorithms. Google wants to show the search results that are the most recent and most relevant to the search inquiry. Examples of ways to write to impress Google’s algorithms is to include focused key words. This blog is full of them! Can you guess what they are?

Backlinking
Backlinking is essentially any time another reputable website publishes a link to your website. This could be as supplementary info to their blog (i.e. check out so-and-so’s blog for more information!).

The more people that find your blogs useful and link it to their website, the better your website will perform overall. This is great motivation to not only write blogs that are good for your SEO, but also enjoyable and informational to the reader.

Business Reasons For Why You Should Have A Blog

There are three business-related reasons why you should be blogging regularly: establish your business as the expert, resonate with readers via real-world applications/case studies and create content to be redistributed on other platforms.

Establish Your Business as the Expert:
Sharing your knowledge, industry news, tips and tricks, or even news about your business through effective blogging gives you the opportunity to have your clients, customers and industry peers recognize you as an expert in your industry.

Anecdotes, Case Studies and Projects
By sharing anecdotes, case studies and projects, you’re allowing the reader an inside view into your operations. They may even touch on issues the reader is experiencing and outline a solution to their own problem. By blogging, you are resonating with your readers.

Repurpose Valuable Content Quickly & Efficiently
Blogs allow for a wealth of content to be redistributed with a few extra clicks. You can quote your blog and turn snippets into Canva Graphics. Then post these on your Social Media and backlink to your blog (See what we did there?!)

Overall, blogging is a great way to drive traffic to your website, which in return will help increase brand awareness and conversions (contact inquiries and/or e-commerce sales). We understand that blogging can be a daunting task, especially if you are learning on how to improve your SEO. Here at Rosewood, we offer blogging services for all business levels, whether it’s needing help improving your SEO or because you don’t have the time to blog, we have you covered. If you are interested in blogging, let’s get in touch!

May 28, 2021/0 Comments/by Torii

Blogging, How-To Guides, Instagram, Marketing, Online Marketing, Online Strategies, Rosewood VA, Search Engine Optimization, Small Business, Social Media, Social Media Marketing

Content Repurposing: How to Turn Blog Posts into Multiple Pieces of Content

A graphic with a miniature man writing a blog post in paper with a pencil that is larger than him. The blog paper is on top of a computer with notifications coming out of it. There is a desk lamp to the right side.

Turning one blog post into multiple pieces of content is not only a great way to save time, but it is also a great way to engage your following and drive traffic to your website. Repurposing your blog posts is also a fantastic way to reach new audiences. When you reach new audiences you open yourself up to gaining new followers and potential clients!

Use Blog Posts Snippets for Social Media

If you use social media, then you probably know how time consuming it can be to come up with new content. Using your blog images as a post is a great way to use the content you already have, while still creating content for a different platform.

One blog can go a long way when we repurpose it! Using excerpts of the blog as captions for your social media posts is a great way to not only use it as new content, but also have it reach a wider audience.

Captioning a post before your blog is released is a fun way to build anticipation. While captioning a photo with a past blog post is a great way to revisit some great topics and ideas that you have already written about!

Turn Quotes into Graphics

If you use stats or quotes throughout your article, you can easily isolate those pieces and turn them into graphics. Using a tool like Canva, you can find templates for quotes or stats and personalize them specific to your branding.This is a quick way to generate tons of social media content!

Using Blog Posts as Discussion topics

A blog topic that you are passionate about is a great topic to turn into a workshop or a discussion. More and more business owners are going live on their social media to engage with their community and following. Using a blog topic as a base for your discussion is an amazing way to have people prepared to engage with you. It is also a great tool to have to refer people to when they seek more information on that topic.

Including Them in Your Newsletters

Using your blog posts in your newsletters can help shape or support the topics that you want to address. A great tip is to only include the first paragraph of your blog. This gets the reader interested and onto your website! When you drive traffic to your website, you also increase your organic SEO. Including a new blog post in each newsletter is also an easy way to get your readers and subscribers opening up your newsletters each month.

Connecting Your Blog Posts to Your Content

Now that you have repurposed your blog post, make sure that you have an easily accessible link! An easy and fast way is to have a Linktr.ee set up. This allows you to update links in a matter of moments, both from your phone or computer. Tag us @rosewoodmarketing the next time you repurpose your blog posts! We can’t wait to get reading!

May 12, 2021/0 Comments/by Torii

Blogging, Business, Educational, Entrepreneur, Instagram, Online Presence, Online Strategies, Small Business, Social Media, Social Media Marketing

Organic Account Growth – How to Grow Your Instagram Account Using The $1.80 Method

A blue and purple graphic reading " How to grow your instagram account using the $1.80 Method." Below the text there is a web of icons. The icons include a heart, phone, lightbulb, location point and gear.

$1.80 Method….what is that? Well, it is a formula that was created by Gary Vaynerchuk. The formula follows as so: “2 cents” on 9 posts for 10 Hashtags… $0.02 x 9 x 10 = $1.80. The goal is to be able to do this every day. This is a great method to use to create organic account growth in a structured way. The $1.80 Method is so great because you start to grow your following, increase your reach and increase your interaction organically. Another added benefit is you also get to authentically connect with the people in your community and put purpose behind your likes and comments.

Hashtags

Let’s go ahead and break this down further, starting with the hashtags. The 10 hashtags that you pick should be relevant to your business, and your niche. This allows you to target the accounts that you want to interact with. Targeting these accounts will also help the algorithm narrow down your target audience members.

While looking at what hashtags to work with, it is important to have a balance of small, medium, and large amounts of posts under those hashtags. From our experience, it is nice to have a variety of different hashtags and different variations. We also found it beneficial to have more than 10 hashtags, we will explain why in just a bit!

Comments… The Heart of the $1.80 Method

Once you have selected your hashtags, you are going to want to leave your “2 cents” or comment on the top 9 posts under each hashtag. The reason for this is because these are the accounts that have the most interactions under this specific hashtag. Not only does it allow you to interact with “top” accounts in that niche, but it also allows you to be seen from other accounts that share the same interests.

When interacting with these posts, you want to leave a genuine response, something more than an emoji. What we love most about this method is that you really get to speak to people, and learn about the people that are in your community. You get to help create and shape the dialogue that is happening. When other people see this, they will come to check out your account and see what’s up. (This is where having your own awesome content comes in handy!)

Top 9

Remember how I mentioned that having more than 10 hashtags is beneficial? Well, that is because the level of engagement under each hashtag can determine how often those top 9 posts change. The $1.80 strategy is meant to be done every day, however, that can be difficult if only some, or none of the top 9 posts have changed. Having a long list of hashtags that you can rotate through gives you the flexibility to not only engage with more accounts but do so more frequently.

There are so many different ways to have a structured approach to organically growing your account, and we found that the $1.80 method is just one of those ways. Remember that when you implement new strategies for your accounts, it may take time to see results. Stick with it, and you will see growth!

April 20, 2021/0 Comments/by Torii

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