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Don’t DIY Your Holiday Marketing

A person presenting a gift with holiday themed wrapping.

The holidays are always a busy season, and not just because of all the family occasions. The holiday season is also important for every business as eager shoppers and clients look to check friends and family members off their lists (plus a little for themselves). To get ahead, businesses need to carefully plan and execute on their digital marketing. However, that takes a lot of attention, energy, and effort while other parts of a business are also demanding more attention for the busy season. You also can’t just abandon that marketing either. We explain why holiday marketing is important in 2025 and why you should leave DIY to festive crafts

The Importance of Marketing in Holidays 2025

Holiday marketing should always be a key part of a business’ annual strategy, but that’s even more true for the holiday season in 2025. It’s relatively obvious that this year has had some economic constraints, which has led to many customers and clients being a little more mindful with their spending. That will be the same going into the holiday season, where Canadians are projected to spend an average  $1,675 on gifts, entertainment, and travel. While an increase from 2023, this is notably 10% less than last year and 81% of Canadians said they were cutting back to save money.

This means that businesses need to be focusing their effort to convince customers and clients that they are worth their dollars. That can only be accomplished with sound marketing that reaches those potential clients and customers. Marketing of this kind takes strategy, creative asset creation, and digital account management, which in turn takes a lot of effort and expertise.

Don’t DIY Your Holiday Marketing – The Benefits of Outsourcing

All that effort and expertise, and the importance of holiday marketing in 2025 is exactly why businesses should outsource their marketing to an agency. There are numerous benefits this yields for a business, especially during this busy season:

  • Expertise: Outsourcing to a marketing team means getting access for a full team of marketing experts rather than needing to hire your own staff. This ultimately saves costs while ensuring you receive a team of knowledgeable experts that are effective for your holiday marketing.
  • A clear digital strategy: All those experts specialize in specific marketing channels. Together they can create a comprehensive and clear marketing strategy for the holidays which they know will work for your business and audience much more efficiently than non-experts trying to devise something that might work.
  • Active social media and reaching inboxes: Social media management is yet another huge responsibility. Between answering a flood of messages and comments and finding the time to network and connect with other accounts, it consumes valuable time that could be spent on other aspects of your business. However, those connections are a vital part of social media marketing. Similarly, email newsletters are a great way to maintain customer connection, but they can take a lot of time and energy to create. By outsourcing to an agency, you allow an expert team to manage these and keep your digital marketing active.
  • Focus on your business: This is one of the biggest ones. Outsourcing to an agency always helps a business with capacity concerns. Rather than dedicating team members to marketing efforts, a business gets the more efficient time and energy of a team of marketing experts who will accomplish more in less time. That is even more important during the holidays when you and your team need to focus on the business and your clients. Plus, you can all get time to enjoy the holidays with friends and families!
  • Retention Post-Holiday Sales: The holiday season generates an enormous volume of new leads and first-time customers, but this is where many businesses slip back into DIY marketing mode, treating it as a one-and-done event. An expert marketing agency views the 2025 holiday marketing period not just as a sales blitz, but as a long-term customer acquisition strategy. They implement a robust post-holiday strategy designed to convert those one-time shoppers and gift recipients into loyal, year-round clients. This crucial next step involves sophisticated audience segmentation, timely email campaigns (since email remains a high-ROI channel), and targeted social retargeting to maximize the long-term value of every customer acquired. By choosing to outsource marketing, you ensure that your business avoids the January slump and capitalizes on your biggest sales period, making your marketing Christmas investment truly pay off.

Leave DIY to the Christmas and Holiday Crafts

You should now have a sense of the general benefits of outsourcing your marketing agency along with the particular benefits for the upcoming holiday season. It isn’t too late to start strategizing and getting your marketing going, whether it’s your social media, email, ads, or any other digital marketing. Just like your holiday shopping, you shouldn’t leave it to the last minute. So contact the experts at Rosewood Marketing.

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Rosewood’s 2022 Year in Review

The Rosewood team reviews all they accomplished in 2022

After a relaxing and celebratory holiday break, the Rosewood team are back and busy at our desks in our various offices today, and 2023 is proving to be as exciting as its predecessor. We’re excited for all the amazing projects this new year is bringing and anxious to get started, but first, we’re taking an opportunity to review and reflect on the incredible year and successes the Rosewood team and our clients have shared in 2022. 

Rosewood Grew in Team Members and in Service Offerings

Overall, 2022 proved a productive and fruitful year for us and our clients. Rosewood saw growth in all divisions of our company and reached some fantastic milestones. We grew to over 120 active clients and white-labeled for 5 other agencies. We also started a new nonprofit fundraising platform in collaboration with Graf-Martin Communications. Our Canada-wide team even met up this Fall and spent some quality time together for a photoshoot and day of fun.

Rosewood Rebranded to Serve Our Clients Better

Rosewood saw some exciting changes and developments alongside our growth in 2022. In November we celebrated our seventh anniversary. It’s astonishing how much Rosewood has grown and changed over the years. To match our development, in August of this past year we launched our rebrand with Rosewood 2.0. Our loyal peacock departed for a new logo look and feel. To match the growth of our services over those years, we also took the opportunity to clarify our company core values, mission and vision. Along with that new look, we implemented a new target audience and social media strategy. We’re still growing and changing and will soon be launching a whole new website that better reflects Rosewood’s path forward. 

Rosewood Welcomed a New Account Coordinator

2022 was certainly a year of news for Rosewood. To better organize our wide swath of projects, we implemented a new project management system through Monday.com. That was spearheaded by another new at Rosewood. We brought on our newest team member Paige as an Account Coordinator to our clients and to support Rosewood internally. Paige has been an incredible addition to our team. Her passion and enthusiasm are contagious, and her penchant for planning has been vital for customizing Monday.com’s setup for each division and their specific needs to ensure the utmost streamlining for everyone.

Speaking of our divisions, they also have plenty to boast about for their 2022s. 

Here are just a select few of their wins from 2022:

Websites:

  • Designed and launched more than 25 new websites
  • Completed over 640 updates and requests
  • 18 new clients signed on for maintenance for regular updates, optimal functionality, and high-quality content from our expert web team
  • Developed a new fundraising platform for nonprofits in collaboration with Graf-Martin Communications

Ads:

  • Our advertising team produced a nearly 20x return on advertising spend (ROAS) which also produced a customer acquisition of up to 6x for some of our clients
  • Ads team was able to generate over 7,300 visits to just one of our client’s websites
  • One client’s ads reached nearly 71,000 people, and another was seen a staggering 312,646 times

Digital Media:

  • Created and published well over 1100 posts 
  • Numerous new clients signed up for our social media services to improve their business’ discoverability, reach, and authenticity
  • Successfully increased clients’ reach through social media to develop high-profile partnerships, including two from the ground up

Catch the Ace:

  • Helped nonprofits raise over $500,000 to support community programs

Misc.:

  • We successfully put our heads together to solve an escape room during our team building day
  • Our Director of Digital Media, Georgie, became a proud mother to the first Rosewood Baby (and she’s adorable)

It proved to be an eventful and accomplished year, but we’re even more eager to continue our work and growth into 2023. We have some new services that we’re excited to announce soon. Keep an eye on our social channels for updates. For now, we hope you all are also having a good start to the new year. Thank you all for being a part of this past year, and we’re looking forward to sharing in success this year.

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2022’s Holiday Social Media Trends

Couple using self stick to get content ready for holiday social media trends

Halloween is over. Ghosts and the Monster Mash have been dethroned by the holiday spirt and Mariah Carey. It’s also time for social media channels to shift into holiday gear. So, to start the season, Rosewood is gifting to a list of the major trends that you should consider while creating your social media content for the holiday season of 2022. 

Visual Content

Nearly half of consumers want to see images and video of the products they might buy. As a result, visual social media platforms like Instagram and TikTok are especially suited for holiday content. Livestreams on these platforms are also a great opportunity for engagement where you answer questions or provide personalized recommendations to your followers. Overall, ensure your holiday content is going on the right channels.

Experiences and Outside

The last two years have left many wanting for moments outside that the pandemic prevented. As a result, people are putting increasing value in experiences over things. Content that appeals to this desire is perfect for the holidays, especially as many seasonal activities will be resuming this year. People are far less worried it’s cold outside than they are excited about getting to go to holiday markets and winter festivals. Content that includes these holiday experiences is likely to resonate well with your audience. Connect products and/or services you provide to holiday experiences. This product or service might be the perfect thing to unwrap! You can also invite followers to comment about their holiday plans and hopes to create engagement. 

Influencer Gift Guides

More than half of social media users buy products based on influencer recommendations. Many influencers now provide gift guides or recommendations as the holidays approach. If you have relationships with influencers, send them a gift or see about the possibility of them recommending one of your products or services as one. If an influencer organically recommends you, be sure to share their content on your own page. Lastly, if you aren’t working with any influencers yet, it can be a good idea. Even for small businesses, micro-influencers can give you a huge social media boost.

User-Generated Content

You might not just have influencers creating content for you. The holidays are a particularly active time on social media. Users will regularly be posting about gifts and services they are giving or receiving. These users are actively making your business a part of their holiday celebrations and experiences, which will lend your brand more authenticity and interest others to do the same. If they tag your business and praise your business, products, or services, then be sure to repost their content on your own page, 

Sharing is Caring

You can also use your followers to help spread your business. Many of your followers are those who are interested in your products or services already. This means they probably would like those as gifts this holiday season. Create content that highlights popular products and services with call to actions for followers to share as a gift idea. They can provide a family member or friend a not-so-subtle hint while sharing your content. 

Shopping Early 

For the last two years, the major surge in holiday shopping has begun in November and now, over half of holiday shopping is done by December 1. Most shoppers look for early holiday sales by November 1 so that’s more and earlier than just black Friday. Highlight deals and offerings now so that they capture your audience’s attention when they are starting their holiday searches.

Last Minute Reminders and “Super Saturday” 

While most shopping happens in November, plenty still happens during the quintessential holiday month of December itself. Plus, there are always last-minute purchases happening in-store. Super Saturday, the last Saturday before Christmas, is still a big last-minute shopping day. Continue to highlight special offerings as well as smaller products or services that make perfect last-minute gifts. 

Online and In-Store

Most holiday shopping now happens online, especially the first wave in November. Thankfully it is much easier to convert social media engagement into online purchases, so ensure holiday posts include call to actions that direct followers to your e-commerce marketplace. 

Delivery Woes

On the other hand, the last two years have also familiarized folks with the constraints of shipping around the holidays. Canada Post and other shipping companies become quickly bogged down by the onslaught of orders. As people have now learned the lesson that holiday gifts might not arrive in time, they are more likely to shop in-person as the holidays get closer. Content that highlights your storefront may induce more to come. Alternatively, if you can guarantee shipping times or use a more local delivery option, highlight that advantage in your content. 

Services are Timely

If you’re business focuses on services, the holiday’s delivery woes won’t be an issue, something you can emphasize in your content. However, your business is still limited by its availability and the holidays can be busy. Provide content that highlights your availability and its limits. For both product or service-based businesses, it’s a good practice to communicate when your business is taking its own time to celebrate the holidays.

Enjoy!

The holidays are festive, so have fun with creating this season’s content. If you’re looking for more tips or want some support on your holiday social media trends and content, our marketing team are masters of every social media season. 

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