A graphic with a miniature man writing a blog post in paper with a pencil that is larger than him. The blog paper is on top of a computer with notifications coming out of it. There is a desk lamp to the right side.

Turning one blog post into multiple pieces of content is not only a great way to save time, but it is also a great way to engage your following and drive traffic to your website. Repurposing your blog posts is also a fantastic way to reach new audiences. When you reach new audiences you open yourself up to gaining new followers and potential clients! 

Use Blog Posts Snippets for Social Media 

If you use social media, then you probably know how time consuming it can be to come up with new content. Using your blog images as a post is a great way to use the content you already have, while still creating content for a different platform. 

One blog can go a long way when we repurpose it! Using excerpts of the blog as captions for your social media posts is a great way to not only use it as new content, but also have it reach a wider audience. 

Captioning a post before your blog is released is a fun way to build anticipation. While captioning a photo with a past blog post is a great way to revisit some great topics and ideas that you have already written about!

Turn Quotes into Graphics

If you use stats or quotes throughout your article, you can easily isolate those pieces and turn them into graphics. Using a tool like Canva, you can find templates for quotes or stats and personalize them specific to your branding.This is a quick way to generate tons of social media content!

Using Blog Posts as Discussion topics

A blog topic that you are passionate about is a great topic to turn into a workshop or a discussion. More and more business owners are going live on their social media to engage  with their community and following. Using a blog topic as a base for your discussion is an amazing way to have people prepared to engage with you. It is also a great tool to have to refer people to when they seek more information on that topic. 

Including Them in Your Newsletters

Using your blog posts in your newsletters can help shape or support the topics that you want to address. A great tip is to only include the first paragraph of your blog. This gets the reader interested and onto your website! When you drive traffic to your website, you also increase your organic SEO. Including a new blog post in each newsletter is also an easy way to get your readers and subscribers opening up your newsletters each month. 

Connecting Your Blog Posts to Your Content 

Now that you have repurposed your blog post, make sure that you have an easily accessible link! An easy and fast way is to have a Linktr.ee set up. This allows you to update links in a matter of moments, both from your phone or computer. Tag us @rosewoodmarketing the next time you repurpose your blog posts! We can’t wait to get reading! 

Why ROAS is the most important metric in PPC Ads for Facebook Ads and Google Ads - Marketing Agency Newmarket, Aurora, Barrie, Keswick, Uxbridge

At Rosewood we believe in a well-rounded marketing strategy. 99% of businesses need a website, and a combination of organic and paid marketing to drive traffic to it. Finding the right balance of each is different per business and depends on your marketing campaign goals.

If you run an online store, this blog is for you.  We’re going to dive into ROAS, what it is, how to calculate it, how to set your benchmarks and what you should be aiming for.

What is ROAS?

Return on Ad Spend (ROAS) is the value of the sales generated via clicks through your ads. Your return on investment, but in this case specifically your return on ad spend. In order to get an accurate ROAS metric, you’ll need to have Conversion Tracking setup & enabled on your website via Google Ads Tags or the Facebook Pixel.

The Golden ROAS Rule

The golden rule in ROAS metrics is that for every $1 you spend; you want to make $2.  This is an ROAS of 2.

How to Calculate Your ROAS?

Most platforms have an ROAS calculation built into them (Facebook Ads Manager and Google Ads). You can enable it but customizing your columns in the Ads Manager settings.  To calculate manually, you take the value of the sales and divide it by the cost of the ads campaign.

ROAS = Sales / Spend

  • Example:

    • Website Sales of $100
    • Ad Spend of $20
    • Calculate: 100/20
    • ROAS = 5

Article Key Summary

  • ROAS (Return on Ad Spend) is like ROI but specific to ads.
  • Calculate ROAS = Sales / Spend
  • Golden Rule: ROAS of 2 or more
  • As long as your ROAS is positive, you want to keep spending money on your ads.
  • If your ROAS is negative, reduce your spend and tweak your campaign until it’s positive.

If you have an online store, ROAS is the primary metric we recommend you track.  Other metrics can be deceiving, such as Cost Per Click. This cost per click might be very high, but if it is translating into multi-item high-ticket sales and the ROAS is high – then it’s worth it.

For more information on Google Ads and Facebook/Instagram Ads, please reach out for a complimentary consultation. We love helping small businesses succeed!

What Does Being An Entrepreneur Mean To You?

Being an entrepreneur means taking an idea and turning it into a reality. As a result, it gives an individual the freedom to express their creativity and explore beyond average boundaries.

Join Us!

We invite you to join us on Thursday, November 14th from 7:00 pm – 9:00 pm in the Aurora Public Library Living Room where four local entrepreneurs will share their stories and inspire others to take on the journey of becoming a self made entrepreneur. 

The Journey of Rosewood

The founder of Rosewood, Deanna Simone, will be sharing her journey as an entrepreneur and why Rosewood chooses to focus solely on serving entrepreneurs and small businesses. Deanna gets to know your business inside and out and finds the best ways to market it. Owning your own business is personal, and she believes in becoming a team to work together toward mutual success. She has made it Rosewood’s mission to provide online marketing strategies that reflect your business goals. Rosewood prides ourselves on honesty and transparency, translating technical concepts into terms that business owners can understand and appreciate.

Meet the Other Entrepreneurs in Residence Speakers

The speakers of the November 14th event will bring great background knowledge and experience that you can benefit from for your own business. Kimberley Smith is the Marketing Consultant, Instagram and Facebook Designer and Owner of Young at Heart Painting. Kimberley believes in “providing creative solutions to help improve the lives of others.” Another speaker of the event is Emily Chung, Licensed Technician and Owner of AutoNiche. Emily lives by the motto, “mental grit for the entrepreneurial journey.” Finally, Carl Milroy will be speaking at the event. Carl is the President and Managing Partner of Red Thread Brewing Co. Carl believes simply, “It’s what connects us.” 

Why Is It Important To Share Experiences and Learn From Each Others Mistakes?

It is important to share our experiences to not only learn from each other’s mistakes, but to understand that every entrepreneur will experience failure before success and to not feel discouraged in times of failure. Sharing experiences is a great way for entrepreneurs to bounce ideas off each other. It is also a great way to find some tools and skills that may work for you. Passing on knowledge from experienced entrepreneurs to those who are just starting out can be a great way to find yourself a mentor or even become a mentor for someone who is new to entrepreneurship.

 

This is a great opportunity to meet with new visionaries who share your same drive to succeed. There will be a Q&A with attendees after the speaking. We also have a Smartboard available for your use and refreshments for you to enjoy.

Click here to register for the Entrepreneurs in Residence event!