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The past two years have been incredibly challenging for nonprofits, which have had to push their normal fundraising efforts into an online world. Thanks to the advancements in technology in the past years, nonprofits now have a range of ways to raise funds online. Let’s take a look at some of the popular online charitable gaming methods and how to increase your ROI and donor base this year.

What is Online Charitable Gaming?

Online charitable gaming is any form of online gaming which is used to raise funds for your nonprofit. These are a few of the most popular online charitable gaming options:

  • 50/50 Online Raffle – In this type of raffle, half of the prize pot is given to the winner. The other half goes to the charity. It can be repeated monthly, building the momentum and increasing the prize pot.
  • Sweepstakes – These allow you to increase your fundraising efforts and can even be run across the country. By using a licensed sweepstakes company, you can ensure you are following your country’s regulations for sweepstakes.
  • Catch the Ace – This is one of the top charitable gaming options! It runs for up to 52 weeks or until the Ace is found. Each weekly draw gives the winner part of the prize money. There’s also a cumulative jackpot for when the Ace is found. Overtime, the prize gets bigger and the odds get better!

Top Tips for Your First Online Charitable Gaming Fundraiser

Understand the Options on Offer to You

There are so many different options on offer to you today, including raffles like Catch the Ace. You’ll need to choose an AGCO Licensed Supplier to provide you with the properly licensed platform. Before you commit, review whether you have the right resources (i.e. volunteers) in-place to successfully run the Raffle or Catch the Ace. Explore if you want a fully-automated solution, which often comes with a larger price-tag. Or a more affordable hybrid solution, which allows more of the donated funds to stay within your organization.

A Cost-Effective Way to Grow Your Donor Database

Online charitable gaming will not only grow your donor database, but it can also increase your ROI at the same time. It’s a safer alternative to physical fundraisers currently, and you’ll also notice you save a fortune by operating these types of events. You can collect the email addresses of your participants, so you can then target them again in the future for further support.

Work With an Experienced Implementation Partner

In order for you to find success with online charitable gaming, we highly recommend working with an implementation partner. They’ll be able to support you with setting up your fundraiser so that you can focus on other more important tasks for your nonprofit.


Contact us today to set up an appointment to learn more about online charitable gaming and how our team can help you to raise funds for your nonprofit this year.

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As a website owner, it’s critical that you ensure you are in compliance with worldwide laws regarding website cookies. If your business website has traffic from European countries, take the time to consider whether you are meeting the EU minimum website cookies compliance standards. If not then it’s time to make the necessary updates to your site.

Who Needs to Comply with the European Cookie Law?

The EU cookie law applies to any website which attracts visitors from the EU. Even if your business is located in the US, Canada, or elsewhere in the world, you need to make sure you are meeting the minimum standards when you have EU visitors. In order to remain in compliance, your website should not load or save any cookies until the site visitors confirm their decision via your cookie consent form. This form needs to offer the option to decline cookies entirely, or you will be breaking this law.

When designing your cookie consent form, another part of the regulations in the EU is the colours and sizing of the buttons. You must not force or influence the actions of the visitors, so the accepting and declining buttons must be the same colour and size. Another regulation to keep in mind is that in Austria, the use of Google Analytics to track website usage became illegal in January 2022. At the moment, this only impacts Austria, but there’s a chance we may see other countries follow this trend in the future.

Different Types of Cookies

To remain in compliance with EU law, it’s critical that you are aware of what cookies are in terms of your website. Cookies are text files that contain smaller pieces of data to identify your computer within a network. The data that’s stored within the cookies will be created by your server when you connect, and it’s labelled with a unique ID for your computer. The server can then read your ID and know how to serve you best.

HTTP cookies are created by a web server when someone browses your website. They will then be placed on the device or computer by the user’s web browser, allowing web servers to store information on your device. They can be used to track a user’s activity or save information that they’ve previously entered online.

Another type of cookie that you may use on your website is an authentication cookie. These are used by web servers to check that a user is logged in and the account that they are using. This stops users from having to authenticate themselves on every single page that has sensitive information, offering a better user experience while keeping your site secure. Finally, tracking cookies are used to create long-term records of a user’s browsing history. These are non-essential cookies, and so you will need to ensure you are receiving informed consent from your website visitors for storing these on their devices.

As you can see, it’s critical for website owners to keep in compliance with EU laws when they are attracting visitors from European countries. To help you keep up to date with GDPR cookie compliance, we highly recommend using this WordPress plugin on your site.

Contact us today if you would like us to look into whether your website is complying with the EU laws.

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As a business owner, you no doubt know how challenging it can be to stand out online today. With millions of businesses using Facebook and Instagram to attract new customers, social media marketing is more important than ever. Keep reading as we share the top reasons you need to hire a social media manager this year.

Stay Up to Date With Social Media Trends

Instagram, Facebook and Tiktok are constantly changing and are always introducing new features. In order to keep ahead of the competition, you need to use these tools to your advantage. An account manager will be able to share the current algorithm trends and ensure you adapt your content strategy to continue reaching a wider audience online.

Build a Stronger Social Media Plan

When it comes to posting, you need to have a strong plan in place for your content. Instead of yourself or another employee just randomly posting pictures and updates, social media marketing will help you to have a more strategic plan for your upcoming campaigns. An account manager can monitor your current content and work with you to find ways to improve your digital marketing. 

Assist Your Customers in a Timely Manner

An account manager will be here to support you in replying to your customers as quickly as possible. They’ll also be able to deal with any negative feedback you receive promptly to avoid damaging your digital reputation. Many business owners are juggling dozens of tasks each day, and social media marketing is the last thing they have time to do. By hiring someone who will be dedicated to this task, you can be sure you’ll stay on top of your accounts at all times.

Grow Your Following

In order to thrive in the online world, you need to continually attract new followers. This can be a huge challenge in competitive industries. A social media manager will know the top ways to find potential customers. They can help you to get featured on another brand’s page and work on collaborations that will spread the word about your business.

Reporting

If you are looking to improve your online marketing strategy, you’ll need to receive updates and reports about how your work is going. A social media manager will provide you with regular reports, which will give you a clear idea of how your accounts are growing. From there, they’ll be able to identify any weaknesses in your current strategy and work with you to make changes in the future.

With so many benefits of working with a manager, this is something we recommend any business invests in this year. No matter what type of business you own, you can benefit from increasing your online following and improving your social media strategy. For more information about working with our team on your social media marketing, contact us today.