Google advertising is something that everyone can technically do, but not everyone does it well. A lot of people will claim to have experience promoting ads on Google, but unless they’re in the process of becoming a Google Certified Partner, you’re best to avoid the headache.
There are different ways to advertise on Google depending on your business and your goals for the ads.
- Do you want to increase brand awareness?
- Do you want more calls?
- Do you want more people visiting your storefront?
- Do you want more web traffic in general?
- Do you sell products online and want to pay ONLY for conversions of clicks to sales?
All of these questions should be asked when you’re setting up a Google Advertising Campaign. But the work doesn’t end there, oh no.
Your Google Advertising Campaign Manager plays a huge role in the success of your campaigns. The issue I see most often is that although the person can set up the campaign from a technical standpoint, they often don’t give any insight into the marketing basis of the campaign. And no matter how much money you pump into it, it will continue to fail.
During the campaign, your Google Ads Campaign manager should be frequently checking your analytics. The great thing about Google ads is that you can change your campaign in real-time. You can also run A/B testing of campaigns.
Not sure what some of this means? Let’s talk about it!