A graphic with a miniature man writing a blog post in paper with a pencil that is larger than him. The blog paper is on top of a computer with notifications coming out of it. There is a desk lamp to the right side.

Turning one blog post into multiple pieces of content is not only a great way to save time, but it is also a great way to engage your following and drive traffic to your website. Repurposing your blog posts is also a fantastic way to reach new audiences. When you reach new audiences you open yourself up to gaining new followers and potential clients! 

Use Blog Posts Snippets for Social Media 

If you use social media, then you probably know how time consuming it can be to come up with new content. Using your blog images as a post is a great way to use the content you already have, while still creating content for a different platform. 

One blog can go a long way when we repurpose it! Using excerpts of the blog as captions for your social media posts is a great way to not only use it as new content, but also have it reach a wider audience. 

Captioning a post before your blog is released is a fun way to build anticipation. While captioning a photo with a past blog post is a great way to revisit some great topics and ideas that you have already written about!

Turn Quotes into Graphics

If you use stats or quotes throughout your article, you can easily isolate those pieces and turn them into graphics. Using a tool like Canva, you can find templates for quotes or stats and personalize them specific to your branding.This is a quick way to generate tons of social media content!

Using Blog Posts as Discussion topics

A blog topic that you are passionate about is a great topic to turn into a workshop or a discussion. More and more business owners are going live on their social media to engage  with their community and following. Using a blog topic as a base for your discussion is an amazing way to have people prepared to engage with you. It is also a great tool to have to refer people to when they seek more information on that topic. 

Including Them in Your Newsletters

Using your blog posts in your newsletters can help shape or support the topics that you want to address. A great tip is to only include the first paragraph of your blog. This gets the reader interested and onto your website! When you drive traffic to your website, you also increase your organic SEO. Including a new blog post in each newsletter is also an easy way to get your readers and subscribers opening up your newsletters each month. 

Connecting Your Blog Posts to Your Content 

Now that you have repurposed your blog post, make sure that you have an easily accessible link! An easy and fast way is to have a Linktr.ee set up. This allows you to update links in a matter of moments, both from your phone or computer. Tag us @rosewoodmarketing the next time you repurpose your blog posts! We can’t wait to get reading! 

team

On Thursday, November 14th, Rosewood Founder & CEO, Deanna Simone spoke at the annual Entrepreneurs in Residence by the Aurora Public Library. The event invites 4 local entrepreneurs/small business owners to share their personal stories of entrepreneurship and then form a panel to answer attendees’ questions and share tips for growing your team.

Question #1: What Would You Tell Your Past Self About Your Business?

The questions were great! Deanna’s personal favourite was, “If you could go back in time and tell your entrepreneurial self something about your business, what would it be?” What a great question!

Deanna’s answer was, “I would go back and tell myself that you don’t have to do this alone. Asking for help and support is NOT a weakness. That being said, I would have encouraged myself to hire staff/subcontractors sooner. I waited 3 years into my business to hire someone, and I wish I had done it sooner!”.

She went on to say that “growing your business can be a daunting concept. Not only are you giving up control of your “baby”, but you have to spend time to find the right people. Practice your interviewing skills and know what values you are looking for in potential teammates”.

Question #2: How Did You Know It Was Time to Hire Someone?

One question was directed specifically at Deanna, “How did you know it was time to hire someone?”. My response was firstly, there were many signs and I wish I had done it sooner! I was overworked, overwhelmed and making way too many sacrifices. I remember pulling out my laptop after Thanksgiving dinner and working while eating pumpkin pie, or working until 1am Christmas morning so that I could have a few hours off the next day for Christmas dinner. There was a time I was wanting to quit because it was too much.

And then I read the book, Clockwork – How to Make Your Business Run Itself by Mike Michalowitz. It changed my life. It helped me realize that my time was better spent on certain areas. When I broke down the different tasks and responsibilities, it became clear where my time was best spent and what items could be delegated to someone else.  It also taught me about delegation, which is such a skill (but I’ll keep this for another time).

Since then, I’ve never looked back and we continue on with managed growth!

Tips for Growing Your Team

Since then Rosewood now has a solid team of three internal members, and a looser structure built up of several subcontractors who specialize in their individual areas. While there have certainly been setbacks, we wouldn’t trade it for anything. The team members we have now are the “A” team, and set the bar for attracting future talent with shared values.

Setting Your Organizational Values

My favourite saying is, “You can’t teach personality”. It’s so true! So instead of focusing on a set skill-set, I look for candidates who have the following traits:

  • Eagerness to improve the skills they already possess
  • Willingness to learn
  • Exceptional communication skills (as this is the Queen Bee Role of Rosewood as an organization)
  • Aptitude for technology (while not a personality trait, they should have a solid foundation in technical aptitude in order to build their skills)

As you can see from the list above, only one item has to do with technical skills. While this may sound bizarre coming from a technical business, if they have a solid technical foundation and an aptitude for learning – I can teach them anything.  This is partially because one of my strengths (and favourite things to do) is teach!

The Rosewood team now is exceptional. They bring in such an array of skills and foster a supportive environment. Although we’re subcontractor-based, we work as a team and foster a company culture together.

If you weren’t able to make it to the event, we’ve got you covered! Click here to watch Deanna’s presentation.

What Does Being An Entrepreneur Mean To You?

Being an entrepreneur means taking an idea and turning it into a reality. As a result, it gives an individual the freedom to express their creativity and explore beyond average boundaries.

Join Us!

We invite you to join us on Thursday, November 14th from 7:00 pm – 9:00 pm in the Aurora Public Library Living Room where four local entrepreneurs will share their stories and inspire others to take on the journey of becoming a self made entrepreneur. 

The Journey of Rosewood

The founder of Rosewood, Deanna Simone, will be sharing her journey as an entrepreneur and why Rosewood chooses to focus solely on serving entrepreneurs and small businesses. Deanna gets to know your business inside and out and finds the best ways to market it. Owning your own business is personal, and she believes in becoming a team to work together toward mutual success. She has made it Rosewood’s mission to provide online marketing strategies that reflect your business goals. Rosewood prides ourselves on honesty and transparency, translating technical concepts into terms that business owners can understand and appreciate.

Meet the Other Entrepreneurs in Residence Speakers

The speakers of the November 14th event will bring great background knowledge and experience that you can benefit from for your own business. Kimberley Smith is the Marketing Consultant, Instagram and Facebook Designer and Owner of Young at Heart Painting. Kimberley believes in “providing creative solutions to help improve the lives of others.” Another speaker of the event is Emily Chung, Licensed Technician and Owner of AutoNiche. Emily lives by the motto, “mental grit for the entrepreneurial journey.” Finally, Carl Milroy will be speaking at the event. Carl is the President and Managing Partner of Red Thread Brewing Co. Carl believes simply, “It’s what connects us.” 

Why Is It Important To Share Experiences and Learn From Each Others Mistakes?

It is important to share our experiences to not only learn from each other’s mistakes, but to understand that every entrepreneur will experience failure before success and to not feel discouraged in times of failure. Sharing experiences is a great way for entrepreneurs to bounce ideas off each other. It is also a great way to find some tools and skills that may work for you. Passing on knowledge from experienced entrepreneurs to those who are just starting out can be a great way to find yourself a mentor or even become a mentor for someone who is new to entrepreneurship.

 

This is a great opportunity to meet with new visionaries who share your same drive to succeed. There will be a Q&A with attendees after the speaking. We also have a Smartboard available for your use and refreshments for you to enjoy.

Click here to register for the Entrepreneurs in Residence event!