Email is still one of the best ways to communicate with and market to your audience. It remains an essential communication tool used by the majority of the population and is how most customers prefer to receive communications from brands. However, email’s strength as a marketing tool depends on the quality of your audience list. An engaged audience […]
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Proven Strategies for Building Your Best Email Audience List
Email is still one of the best ways to communicate with and market to your audience. It remains an essential communication tool used by the majority of the population and is how most customers prefer to receive communications…

The Rise of Social Commerce: How Brands Can Leverage Social Media to Drive Sales
Social media has become an essential marketing tool for growing your business’ reach and reputation. However, another one of social media’s goals, like other marketing, is to convert that attention into sales. One of the best tools for…

Designing for Mobile First: How to Optimize Your Website for Mobile Devices
When (re)designing your website today, whether you're setting up your brand-new website or because of new accessibility requirements, a new privacy landscape, or simply because it's time for a refresh, you should consider designing for mobile…

Navigating the New Privacy Landscape: What Marketers Need to Know about Data Privacy Regulations
Privacy protection is a growing issue for legislators in many countries, and Canada is no exception. With digital platforms and tools able to collect more information than ever before, countries need to be sure that users’ data is being collected…

The Role of Video Marketing in 2023: Trends and Best Practices
Video is becoming a dominant tool in marketing. More people are consuming video content each day, and all the major social media apps, including Facebook and Instagram are pivoting to emphasize video to compete with the continued interest in…

Scrolling for Talent: Mastering the Art of Recruiting through Social Media
Naturally, social media is important for a business' marketing. However, as a tool for social reach and creating connections, social media has also become a central platform for recruiting and hiring new employees. We explain why you should…

Amazon Vine Voice Reviews: A Tool for Improving Your Product’s Reach and Reputation
When you’ve hummed and hawed over that next purchase on Amazon, you have probably perused the reviews and come upon an Amazon Vine Voice badge. Those reviews come from certain individuals who are part of the Amazon Vine program, an…

Who Are Your Customers? Targeting A Customer Persona
Your marketing is essential to your business’ growth, but it needs to be focused. You can cast a wide net to get a few catches of the many fish in the marketing sea. That can be a functional strategy in some circumstances, but it is far more…

Social Media Metrics You Need to Be Tracking
Social media platforms like Facebook, TikTok, and Instagram love numbers and are raring to give you countless metrics to look through and manage. However, not all those numbers are created equal. Some deserve more of your attention than others,…

The Need to Know on AI-Generated Content
If you’ve spent any time on social media or the internet at large lately, you’ve seen AI (artificial intelligence) has become a hot topic. Services like ChatGPT and DALL-E2 and their AI generated content have been featured…

Successfully Working with Your Marketing Team
We’ve previously explained how to maintain and manage your business’ relationship with influencers. This time we’re going to look at how you can work successfully with your marketing team, like the one at Rosewood Marketing.…

Google Ads Are Great for Small Business
It’s a misconception that the monolithic online advertising platform of Google Ads is only for large businesses. Google Ads provides a platform that is actually advantageous for small businesses to grow their reach and brand discoverability.…
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