Search engines like Google have a tough job of trying to deliver the most useful and relevant results from all over the internet to its users. A huge part of how they establish a hierarchy for delivering those results is search quality ratings. These ratings are extremely important to the SEO and discoverability of a […]
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Understanding Google Search Quality Ratings and Why They Matter for a Business’ Website
Search engines like Google have a tough job of trying to deliver the most useful and relevant results from all over the internet to its users. A huge part of how they establish a hierarchy for delivering those results is search quality ratings.…

Live Streaming for Brands: Engaging Your Audience in Real-Time
Today, live video streaming has well established itself as a dominant force in online content. As a powerful tool for engaging an audience, its popularity has led to every major social media platform providing the ability to view and produce…

Why Your Business Should be Using SMS Marketing
Alongside social media and email, SMS is one of the best marketing tools businesses should be using today. While SMS lacks the visuals of other marketing techniques, it leverages a powerful and wide-reaching network for immediate communication…

Colour Accessibility in Web Design: Ensuring Sufficient Contrast
Accessibility is important for any website’s design. It allows the most possible people to access your business online. A key part of that is ensuring everything in your web design is clearly visible. Along with contrast and size, you…

Personalizing for Relevance: How AI is Transforming Customer Experiences
We’re continuing to see the many powerful applications for AI. Along with potentially useful creative tools, AI excels at data collection and parsing. Now, we’re seeing that algorithmic power combine with marketing expertise to create…

Accessible Website Design: Inclusivity through Best Practices and Powerful Tools
When designing or redesigning your business’ website, you should be trying to make it accessible. Having an accessible website is of practical interest to your business since it allows users with a range of hearing, movement, visual, and…

Small Business Guide to Healthy Email Sender Reputation and Spam Complaints
Email is still one of the most powerful marketing tools and platforms for communicating with your audience and customers. With over 4 billion users, most people prefer to receive brand communications via email. However, your…

Creating Perfect Flat Lays with 8 Easy Tips
Flat lay photography has become a versatile visual form for any small business. These minimalist photos of products taken from above and arranged with props use minimalism to create visual emphasis. That simple presentation style makes items…

Proven Strategies for Building Your Best Email Audience List
Email is still one of the best ways to communicate with and market to your audience. It remains an essential communication tool used by the majority of the population and is how most customers prefer to receive communications…

The Rise of Social Commerce: How Brands Can Leverage Social Media to Drive Sales
Social media has become an essential marketing tool for growing your business’ reach and reputation. However, another one of social media’s goals, like other marketing, is to convert that attention into sales. One of the best tools for…

Designing for Mobile First: How to Optimize Your Website for Mobile Devices
When (re)designing your website today, whether you're setting up your brand-new website or because of new accessibility requirements, a new privacy landscape, or simply because it's time for a refresh, you should consider designing for mobile…

Navigating the New Privacy Landscape: What Marketers Need to Know about Data Privacy Regulations
Privacy protection is a growing issue for legislators in many countries, and Canada is no exception. With digital platforms and tools able to collect more information than ever before, countries need to be sure that users’ data is being collected…
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Latest Posts
- Understanding Google Search Quality Ratings and Why They Matter for a Business’ WebsiteSeptember 19, 2023 - 2:00 am
- Live Streaming for Brands: Engaging Your Audience in Real-TimeSeptember 5, 2023 - 2:00 am
- Why Your Business Should be Using SMS MarketingAugust 22, 2023 - 1:23 pm