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Latest Posts

Business, Marketing, Online Presence, Online Strategies, Search Engine Optimization, SEO, Small Business

Understanding Google Search Quality Ratings and Why They Matter for a Business’ Website

Woman using laptop to review search quality ratings

Search engines like Google have a tough job of trying to deliver the most useful and relevant results from all over the internet to its users. A huge part of how they establish a hierarchy for delivering those results is search quality ratings. These ratings are extremely important to the SEO and discoverability of a […]

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September 19, 2023/0 Comments/by Paige
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Woman using laptop to review search quality ratings
Business, Marketing, Online Presence, Online Strategies, Search Engine Optimization, SEO, Small Business

Understanding Google Search Quality Ratings and Why They Matter for a Business’ Website

Search engines like Google have a tough job of trying to deliver the most useful and relevant results from all over the internet to its users. A huge part of how they establish a hierarchy for delivering those results is search quality ratings.…
September 19, 2023
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A man and a woman setting up various equipment for live streaming in real time
Branding, Business, Educational, Facebook, Instagram, Online Presence, Online Strategies, Small Business, Social Media, Social Media Marketing, Technology, Video

Live Streaming for Brands: Engaging Your Audience in Real-Time

Today, live video streaming has well established itself as a dominant force in online content. As a powerful tool for engaging an audience, its popularity has led to every major social media platform providing the ability to view and produce…
September 5, 2023
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A person holding a smart phone receiving SMS marketing
Business, Marketing, Online Marketing, Online Presence, Online Strategies, Small Business, Technical, Technology

Why Your Business Should be Using SMS Marketing

Alongside social media and email, SMS is one of the best marketing tools businesses should be using today. While SMS lacks the visuals of other marketing techniques, it leverages a powerful and wide-reaching network for immediate communication…
August 22, 2023
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https://rosewoodmarketing.ca/wp-content/uploads/2023/08/Rosewood-Why-Your-Business-Needs-SMS-Marketing.jpg 1200 1200 Paige https://rosewoodmarketing.ca/wp-content/uploads/2023/07/Rosewood-Logo-FINAL_Rosewood-Logo-B-300x118.png Paige2023-08-22 13:23:332023-08-22 15:39:18Why Your Business Should be Using SMS Marketing
Pantone colour swatches with some that can't be differentiated for those with colour blindness
Business, How-To Guides, Online Presence, Online Strategies, Small Business, Website

Colour Accessibility in Web Design: Ensuring Sufficient Contrast

Accessibility is important for any website’s design. It allows the most possible people to access your business online. A key part of that is ensuring everything in your web design is clearly visible. Along with contrast and size, you…
August 8, 2023
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https://rosewoodmarketing.ca/wp-content/uploads/2023/08/Rosewood-Marketing-Colour-Contrast-Websites.jpg 800 1200 Paige https://rosewoodmarketing.ca/wp-content/uploads/2023/07/Rosewood-Logo-FINAL_Rosewood-Logo-B-300x118.png Paige2023-08-08 02:00:002023-08-04 15:10:39Colour Accessibility in Web Design: Ensuring Sufficient Contrast
Woman with gray hair having a personalized customer experience on her computer thanks to help from AI
Business, Ecommerce, Email Marketing, Entrepreneur, Marketing, Online Marketing, Online Presence, Online Strategies, Rosewood Web Design, Small Business, Technical, Technology, Website

Personalizing for Relevance: How AI is Transforming Customer Experiences

We’re continuing to see the many powerful applications for AI. Along with potentially useful creative tools, AI excels at data collection and parsing. Now, we’re seeing that algorithmic power combine with marketing expertise to create…
July 25, 2023
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Woman designing a website for accessibility
Business, Online Presence, Online Strategies, Rosewood Web Design, Small Business, Website

Accessible Website Design: Inclusivity through Best Practices and Powerful Tools

When designing or redesigning your business’ website, you should be trying to make it accessible. Having an accessible website is of practical interest to your business since it allows users with a range of hearing, movement, visual, and…
July 11, 2023
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Computer mouse over a spam inbox with 372 emails
Business, Email Marketing, How-To Guides, Marketing, Online Marketing, Online Presence, Online Strategies, Small Business, Website

Small Business Guide to Healthy Email Sender Reputation and Spam Complaints

Email is still one of the most powerful marketing tools and platforms for communicating with your audience and customers. With over 4 billion users, most people prefer to receive brand communications via email. However, your…
June 19, 2023
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A perfect flat lay with photos, hat, and sunglasses on a white furry background
Branding, Business, How-To Guides, Instagram, Marketing, Online Marketing, Social Media Marketing

Creating Perfect Flat Lays with 8 Easy Tips

Flat lay photography has become a versatile visual form for any small business. These minimalist photos of products taken from above and arranged with props use minimalism to create visual emphasis. That simple presentation style makes items…
June 13, 2023
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Paige working at a laptop, curating to build the best email audiences for our clients
Business, Email Marketing, How-To Guides, Marketing, Online Marketing, Online Strategies, Technical

Proven Strategies for Building Your Best Email Audience List

Email is still one of the best ways to communicate with and market to your audience. It remains an essential communication tool used by the majority of the population and is how most customers prefer to receive communications…
May 30, 2023
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Person holding a phone, engaging in social commerce as it drives sales
Business, Ecommerce, Facebook, Instagram, Marketing, Online Marketing, Online Strategies, Small Business, Social Media, Social Media Marketing

The Rise of Social Commerce: How Brands Can Leverage Social Media to Drive Sales

Social media has become an essential marketing tool for growing your business’ reach and reputation. However, another one of social media’s goals, like other marketing, is to convert that attention into sales. One of the best tools for…
May 16, 2023
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Phone, tablet, and coffee cup sitting on desk.
Online Presence, Online Strategies, Rosewood Web Design, Website

Designing for Mobile First: How to Optimize Your Website for Mobile Devices

When (re)designing your website today, whether you're setting up your brand-new website or because of new accessibility requirements, a new privacy landscape, or simply because it's time for a refresh, you should consider designing for mobile…
May 2, 2023
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Dasha working on a website at her laptop with a coffee.
Email Marketing, Online Marketing, Privacy, Website

Navigating the New Privacy Landscape: What Marketers Need to Know about Data Privacy Regulations

Privacy protection is a growing issue for legislators in many countries, and Canada is no exception. With digital platforms and tools able to collect more information than ever before, countries need to be sure that users’ data is being collected…
April 25, 2023
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Hi! My name is Deanna, I'm the Founder & CEO of Rosewood. We are passionate about helping small businesses and non-profits achieve their goals and build their online presence.

rosewoodmarketing

Rosewood Marketing
"Someday" and "in the future" are too often the re "Someday" and "in the future" are too often the reason content ideas never become real. Whether you prefer an agenda or software like Loomly or Monday.com, planning is key is making those ideas real and keeping your posts and blogs more consistent. Don't lose all your great ideas. Need an accountability partner? Drop your October plans in the comments and we'll remind you.
This week's blog dives deep into Google's search q This week's blog dives deep into Google's search quality ratings and why they are so important for a business' website. Read to discover how exactly Google defines quality and that quality rating determines whether your web pages get listed in or delisted from internet searches. Link in bio.
Alex, our ads superstar has helped to increase ano Alex, our ads superstar has helped to increase another client's Google Ads conversions by 68% while reducing the conversion cost by over 38%! Don't just set and forget your Google Ads. With attentive management you can see way more bang for your buck, and it won't just be Alex grinning.
We love this time of year for sitting down with so We love this time of year for sitting down with some good books. Inquiring minds want to know what page-turner currently has your attention? What publications are on your Fall reading list?
This week at Rosewood Fundraising we're discussing This week at Rosewood Fundraising we're discussing how to avoid the pernicious problem of donor fatigue and lapsed donors. In this essential overview you'll learn some of the causes for donor fatigue and the effective online strategies for keeping your donors energetic and enthused in donating to your nonprofit. Follow the link in our bio.
Don't get too swept in by the scenery. With Fall a Don't get too swept in by the scenery. With Fall around the corner, we'll have a few picturesque moments like this, but we'll be spending a lot more time inside. That makes it the perfect time to start planning your marketing for the holidays and the start of next year. So what are you planning? Set up on an appointment on our website today. We can't wait to chat!
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11-200 Mulock Dr., Newmarket, ON

Satellite Offices: 

Toronto, ON
Vancouver, BC
Florida, USA

Phone:

(289) 338-7297

Hours:

Meetings By Appointment

HOURS & LOCATION

HQ Address:
11-200 Mulock Drive, Newmarket, ON

Satellite Offices:
Toronto, ON
Vancouver, BC
Florida, USA

Meetings available by appointment.

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Latest Posts

  • Woman using laptop to review search quality ratings
    Understanding Google Search Quality Ratings and Why They Matter for a Business’ WebsiteSeptember 19, 2023 - 2:00 am
  • A man and a woman setting up various equipment for live streaming in real time
    Live Streaming for Brands: Engaging Your Audience in Real-TimeSeptember 5, 2023 - 2:00 am
  • A person holding a smart phone receiving SMS marketing
    Why Your Business Should be Using SMS MarketingAugust 22, 2023 - 1:23 pm
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