Man typing their blog after reading about why every business should be posting a blog.

Last week we talked about content repurposing, and how you can turn one blog post into multiple pieces of content. This time, we wanted to talk about why your business should have a blog

There are two aspects to why you should be posting blogs: Technical and Business

Technical Reasons For Why You Should Have A Blog

There are two very important technical reasons why you should have a blog: Increase Your Organic SEO (i.e. Impress Google), and Backlinking.

  1. Increase Organic SEO, i.e. impress Google’s algorithms and backlinking. 
    Blogging is effectively the single best way to increase your website’s organic SEO. Your SEO, also known as “Search Engine Optimization”, determines your ranking in Search Engines for relevant search terms.

    When blogging, you can write in a way that boosts your SEO score, that allows both your blog and your website to appear closer, if not at the top of the results page while Googling. This is how you impress Google’s algorithms. Google wants to show the search results that are the most recent and most relevant to the search inquiry. Examples of ways to write to impress Google’s algorithms is to include focused key words. This blog is full of them! Can you guess what they are? 
  1. Backlinking
    Backlinking is essentially any time another reputable website publishes a link to your website. This could be as supplementary info to their blog (i.e. check out so-and-so’s blog for more information!).

    The more people that find your blogs useful and link it to their website, the better your website will perform overall. This is great motivation to not only write blogs that are good for your SEO, but also enjoyable and informational to the reader. 

Business Reasons For Why You Should Have A Blog

There are three business-related reasons why you should be blogging regularly: establish your business as the expert, resonate with readers via real-world applications/case studies and create content to be redistributed on other platforms.

  1. Establish Your Business as the Expert:
    Sharing your knowledge, industry news, tips and tricks, or even news about your business through effective blogging gives you the opportunity to have your clients, customers and industry peers recognize you as an expert in your industry. 
  1. Anecdotes, Case Studies and Projects
    By sharing anecdotes, case studies and projects, you’re allowing the reader an inside view into your operations. They may even touch on issues the reader is experiencing and outline a solution to their own problem. By blogging, you are resonating with your readers. 
  1. Repurpose Valuable Content Quickly & Efficiently
    Blogs allow for a wealth of content to be redistributed with a few extra clicks. You can quote your blog and turn snippets into Canva Graphics. Then post these on your Social Media and backlink to your blog (See what we did there?!) 

Overall, blogging is a great way to drive traffic to your website, which in return will help increase brand awareness and conversions (contact inquiries and/or e-commerce sales). We understand that blogging can be a daunting task, especially if you are learning on how to improve your SEO. Here at Rosewood, we offer blogging services for all business levels, whether it’s needing help improving your SEO or because you don’t have the time to blog, we have you covered. If you are interested in blogging, let’s get in touch!  

Are you accurately measuring your marketing ROI?

Whether you’re working with Rosewood or another marketing agency, you should read this blog from beginning to end.  We’re probably one of the only marketing agencies that will say this but, marketing is not something you should just keep dumping money into. Are you doing your part to measure your marketing ROI?

Most small businesses are running marketing strategies in some capacity.

  • Google Ads or BING Ads (Search Engine Marketing SEM),
  • Social Media Ads (Facebook Ads, Instagram Ads, LinkedIn Ads),
  • Organic Search Engine Optimization (SEO),
  • Video Marketing,
  • Backlinking campaigns,
  • PR Campaigns,
  • Radio,
  • Newspaper,
  • Periodicals,
  • Seminars,
  • Workshops,
  • etc.

No matter which one, you NEED to be tracking your ROI.

Online marketing makes it easy to measure TRAFFIC, but not necessarily CONVERSIONS.

Unless you are selling products via an online store, you can lose track of what happens from when someone visits your website or sees your ad, to if/when they actually convert into a customer.

The Solution? Get Back to Basics

This is where the onus is on you, the business owner.  We absolutely recommend that you have a client onboarding process in place that requires new clients to specify how they found you, or what made them ultimately convert. It’s as simple as asking them how they found you or having a short online survey that’s sent after initial contact or the first meeting.

Scenarios:

More than likely, it is a combination of marketing mediums:

  • Maybe their colleague mentioned you to them, they started doing some research about you, and then a few days/weeks later they see an ad and that’s what convinces them to call/visit you.
    • ROI came from Referrals x Google Ads (SEM)

 

  • Maybe they simply needed a quick solution, Googled you and saw your convincing Google Ad. They then went on your website and it established trust with them to reach out to you.
    • ROI came from Google Ads (SEM) x Website Content

 

  • Maybe it was solely a referral from a friend they trusted because of your excellent work.
    • ROI came from Referrals, Customer Retention & Nurturing

 

  • Perhaps they Googled a specific question, which your most recent article answered and showed up organically on the front page in Google Search Results.
    • ROI came from Organic SEO

Are You Using These Results to Improve Your Marketing Efforts and ROI?

Depending on what these results show, you should be tweaking your Marketing Campaigns to reflect them.

If your business is 90% referral based, think about how you can:

  • Improve your customer’s experience so they continue to refer you
  • Instate a referral program that rewards clients for their referrals
  • Create a Customer Retention and Nurturing campaign that keeps you top of mind and educates your existing clients on other services you provide. They may not need them but may know someone who does

In the coming weeks we’ll expand on the different marketing mediums that are available to small/medium businesses with Rosewood as your marketing partner. The great thing about us is that our plans are flexible. We meet with business owners quarterly to adjust their marketing strategy and make sure it reflects the data results and projections.

For more info & #inspo you can follow us on Facebook, Instagram and LinkedIn. And don’t forget to sign up for our monthly newsletter as well!

Deanna

importance of google analytics roseewood va deanna simone

If you are a business owner or entrepreneur – chances are you heavily rely on the strength of your online presence and the traffic on your website to acquire clients and build your brand. Which is why it is with your best interest in mind that Rosewood recommends taking full advantage of Google Analytics! Google’s free web analytics service not only allows you to analyze in-depth detail about the visitors on your site, but it also provides valuable insights that can help you optimize the online strategy of your business.

Regardless of whether you run an e-commerce website or an informative blog, every business should understand and study the behaviour of their visitors to deliver better results. Keep reading for our reasons on why you should be regularly using Google Analytics to measure the success of your website – and by extension, your business as a whole.

Conversion Tracking

There is a feature which illustrates how many website conversions you have obtained by visitors on your site. It’s always great to know how many people have visited your site, and where they came from, but how do you know if those users are actually converting?

Google Analytics allows you to set up goals to track when a user completes a certain action on your site. Regardless of how many users each channel is driving to your site, it is essential to confirm that this traffic is actually converting.

Customer Engagement

Engagement metrics such as the bounce rate and average session duration can do wonders to show how well your website is performing. Google Analytics has a number of features that allow you to review how well users are interacting with your website and content. These metrics monitor different aspects of the customer journey, showing how the customer has interacted.

You can also view these statistics against individual pages, giving you a better idea as to what pages are doing well, and which may need optimizing to improve their user experience. Perhaps a page is taking too long to load, or there is too much text and not enough images – leaving the visitor impatient and uninterested. There may be hidden clues to these types of issues in the customer engagement metrics of your site.

Our Top Metrics to Keep an Eye on

  1. # of visitors on website
  2. Average visit length
  3. # of number of pages viewed
  4. Average time on page
  5. Most popular pages on your website
  6. Visitor demographics such as – gender, age, city location, etc.

Converting Data into Business Goals 

Google Analytics data on its own can tell you a lot about website performance. And this information can be very crucial to devising and improving your business plan moving forward. However, you must have a goal in mind for the data to be of use.

True performance tracking and improvement comes from comparisons on current results against previously set goals. Do you want people to get in touch? Download your how-to guide? Use specific goals to target what areas of your website you want to work on.

How Rosewood Can Help

Now that you’re sold on the many business benefits of Google Analytics – feel free to get in touch with us to see how your metrics can skyrocket with our support and training services. If you are new to the analytics world, fear not! We can happily show you the ins and outs of how to use and track the analytics metrics of your website.

And to briefly summarize, Google Analytics can monitor the effectiveness of your online marketing strategies, content, user experience, and functionality on your website. Once you identify any issues your site may have, Rosewood can help you create a solution. Google Analytics provides you with the information needed to improve your website, and we strategize to make it happen!

Questions or Comments? Get in Touch!

Until Next Time,

Ananta

Content Coordinator

Rosewood Inc.