Man typing their blog after reading about why every business should be posting a blog.

Last week we talked about content repurposing, and how you can turn one blog post into multiple pieces of content. This time, we wanted to talk about why your business should have a blog

There are two aspects to why you should be posting blogs: Technical and Business

Technical Reasons For Why You Should Have A Blog

There are two very important technical reasons why you should have a blog: Increase Your Organic SEO (i.e. Impress Google), and Backlinking.

  1. Increase Organic SEO, i.e. impress Google’s algorithms and backlinking. 
    Blogging is effectively the single best way to increase your website’s organic SEO. Your SEO, also known as “Search Engine Optimization”, determines your ranking in Search Engines for relevant search terms.

    When blogging, you can write in a way that boosts your SEO score, that allows both your blog and your website to appear closer, if not at the top of the results page while Googling. This is how you impress Google’s algorithms. Google wants to show the search results that are the most recent and most relevant to the search inquiry. Examples of ways to write to impress Google’s algorithms is to include focused key words. This blog is full of them! Can you guess what they are? 
  1. Backlinking
    Backlinking is essentially any time another reputable website publishes a link to your website. This could be as supplementary info to their blog (i.e. check out so-and-so’s blog for more information!).

    The more people that find your blogs useful and link it to their website, the better your website will perform overall. This is great motivation to not only write blogs that are good for your SEO, but also enjoyable and informational to the reader. 

Business Reasons For Why You Should Have A Blog

There are three business-related reasons why you should be blogging regularly: establish your business as the expert, resonate with readers via real-world applications/case studies and create content to be redistributed on other platforms.

  1. Establish Your Business as the Expert:
    Sharing your knowledge, industry news, tips and tricks, or even news about your business through effective blogging gives you the opportunity to have your clients, customers and industry peers recognize you as an expert in your industry. 
  1. Anecdotes, Case Studies and Projects
    By sharing anecdotes, case studies and projects, you’re allowing the reader an inside view into your operations. They may even touch on issues the reader is experiencing and outline a solution to their own problem. By blogging, you are resonating with your readers. 
  1. Repurpose Valuable Content Quickly & Efficiently
    Blogs allow for a wealth of content to be redistributed with a few extra clicks. You can quote your blog and turn snippets into Canva Graphics. Then post these on your Social Media and backlink to your blog (See what we did there?!) 

Overall, blogging is a great way to drive traffic to your website, which in return will help increase brand awareness and conversions (contact inquiries and/or e-commerce sales). We understand that blogging can be a daunting task, especially if you are learning on how to improve your SEO. Here at Rosewood, we offer blogging services for all business levels, whether it’s needing help improving your SEO or because you don’t have the time to blog, we have you covered. If you are interested in blogging, let’s get in touch!  

A graphic of a woman holding a laptop looking up Canva tips for content creation for social media

Canva is such an amazing tool when it comes to content creation and it’s our go-to. While creating content can be fun, it can also be time-consuming, so we’re giving you our top 3 tips and tricks to have on hand while using Canva that will not only make creating content faster, but more enjoyable. 

Tip Number 1: Utilizing the Brand Kit 

Canva has so many amazing features, one of our favourites is the Brand Kit it offers. You can find this located in the menu options to the left side of the screen. Here, you will be able to store all your brand colours, fonts and logos. Whether you are just using Canva for your own personal brand or company or using it for clients, you can create pallets for everyone.  Using the Brand Kit makes content creation much faster, for you don’t need to hunt for a specific colour or font, but rather have it available to you in a matter of seconds. 

Tip Number 2: Content Batching

Content batching can and will be a time saver. You can batch for the week or even the month. What is Content batching? It is creating a large amount of your content at once. Instead of trying to sit down every day to come up with new content, batching will alleviate this stress. One of our favourite ways to speed up content batching while using Canva is to have templates ready to use. If you have recurring posts that you would like consistency with, why not have a template ready to use. That way all you need to do is drag and drop your new image, and change what the text says. Doing this saves you from hunting for the same themes, icons and elements that were used in previous posts. 

Tip Number 3: Staying Organized 

It may be simple to think about, but staying organized in Canva can make a huge difference while using the platform. Canva allows you to create teams, and folders to store all of your content in. One of our favourite features is starring our most used folders. This keeps them available to access at all times in the left menu. Keeping organized will also come in handy when you Content Batch. If you are batching for the month, you can store everything for each month in one folder, making it easy to track down your next post. 

Whether you are just starting with Canva, or have been using it since the beginning, our top 3 tips will definitely help when it comes to faster content creation. By utilizing the brand kit, batching your content and staying organized, you will be able to be more productive while creating your content.

If you have questions about content creation or need help with your social media, please get in touch.