A graphic with the text "Creating an effective content strategy for social media doesn't need to be time consuming. The text is in purple. The background is in blue with a white boarder.

A lot goes behind creating an effective content strategy for social media.

Writing engaging captions, creating graphics, picking hashtags and everything else that goes into managing a social media account on a regular basis can be pretty time-consuming.

And even more so, if you are doing it all alone.

This is why a lot of people find that creating a content strategy for their social media platforms can be beneficial, but a bit daunting because in the beginning, it can take time.

However, it doesn’t have to be time-consuming if you know where to look. Let’s take a look at the more efficient ways of creating an effective content strategy without spending too much time.

Steps To Creating The Perfect Content Strategy For Your Social Media Platforms

Set Proper Goals

Setting specific goals for your business will enable you to have a better understanding of the content you want to create for your audience. Some of the chief goals that brands generally focus on include – lead generation, growing your audience, increasing web traffic and increasing engagement.

Planning Your Content Strategy

Pre-planning your social media content is a great way to help cut down on time. You can do this by creating templates for posts that you can build engaging content off of. Base these off of what your audience already responds well to. This is a great first step if your goal is to see a surge in the engagement of your posts.

Using in-app analytics can help with your content planning. Facebook and Instagram allow their users to take a look at their analytics if they have a business account. Taking the time to see which posts generated a higher engagement rate can help plan what content you want to focus on.

Accurate Promotion and Distribution of Content

Creating promotion posts itself will not be enough unless your audiences are actively distributing the content. So how does distribution of content work?

Say for example that you have put up a flash sale post on your story to promote sales. Try making the caption of the story more engaging by asking a question, creating a poll or allowing your audiences to re-share it. Adding a “call to action” (CTA) in your caption will help increase engagement.

Pro Tip: Great content is relatable, relevant and sharable.

Creating a content strategy doesn’t have to be time consuming. Start by planning out your goals and doing comprehensive research before designing a content strategy. This will save you time and enable you to create more engaging and effective content for your business! Knowing who your followers are, what they interact with and what posts get the highest engagement rate are all great places to start creating a strategy for your content.

Don’t have the time? Book a call with us today to go over how we can help you with your social media!

Graphic of a man taking pictures for new content

Social Media is a great tool to use to help promote and build your business, but having to come up with new content can be a drag. Here are 4 content prompts you can use for the next time you’re stuck in a creative rut. 

Testimonials

“It’s not bragging if you can back it up.”-Muhammad Ali 

Posting testimonials from your clients is a great way to directly show your clients and potential clients that not only are you good at what you do, but you’re great! When others see testimonials on a regular basis, it can help instill confidence in them that you are the right person for the job! 

Social Media Stories (Quick, Yet Important Content)

Sharing content on your social media stories is a fun way to interact with your audience in a different way than you would normally do. Try snapping a behind the scenes photo or video on the project you are working on or of your work space- don’t forget to hashtag #bts (Behind The Scenes) to get a further reach! 

Stories are also an amazing way to learn about what your audience wants to see from you. Posting interactive stories like “This or That” or asking a question can allow your audience to engage with you on a more personal level. 

Announcements

Do you have some exciting news you would like to share? It could be a new product that is launching soon or a special sale that you want to offer your customers! Use Announcement as an opportunity to add a flair of excitement to your content! 

Images/ Videos (The Content That Keeps Giving)

What would Social Media be without pictures and videos? Sometimes it’s hard to get new, unique and original content. Share yourself or your team. Make it human, make a connection and show who is behind your social account and your company. We find that showcasing pictures of yourself and your team has a positive outcome with increased engagement on social media. 

If you can, hire a photographer and/or videographer to follow you around for the day, or bring them to an event you are working on. You can get a ton of images/videos that you otherwise wouldn’t normally be able to capture. You can then use these photos and videos for any of the content that we talked about earlier! 

Having to be constantly creative can be hard, but with these content prompts, you can be prepared for the next time you need content- or contact us! Rosewood offers a range of marketing services that can fit every business owner’s needs, from professional photography and videography to social media marketing and account management. Contact us today to see what services are right for you. 

Here's why hashtags are essential for social media growth, with a woman working on a computer sitting on the side of a huge hashtag graphic.

Putting out great content but getting minimal post interactions? This could be because you are using the wrong hashtags! When Instagram first launched, they were the #butt of all jokes. Now, they can make or break your social media strategy. Hashtags can be used in a variety of different ways. That’s why it is important to be able to have a variety of relevant one’s. They are a great way to directly interact with new people within your community. Maybe it means following specific ones, or using them for strategic growth, such as the $1.80 method, (we have a blog all about this method! ) or having your target audience find you through them. Here are our top three ways you should be using hashtags on your posts:

Industry Hashtags: 

Not every industry is going to be using the same hashtags. A Chef most likely won’t use #makeupguru and a lawyer will probably not use #DIY. Choosing one’s that are unique to your industry helps to gear your content to your targeted audience. Having a baseline of seven to ten industry based hashtags can help broaden your content’s reach. When choosing hashtags that are relevant try to find some that fit into a few different aspects of your industry. A great way to find these hashtags, is to see what top accounts in your industry are using. 

Branding:

Using hashtags specific to your brand is a great way to have your clients and industry interact with your social media. Some great branding examples are brands like; Coca-Cola- #ShareACoke, KitKat- #MyBreak and Calvin Klein with #MyCalvins. As a business owner on social media, you can create your own to include in your posts. You can also encourage your clients to use them while they post about you and your business. Another great way to use hashtags and branding is for  promotions or giveaways, you can include promotion specific hashtags to get your audience excited. 

Localization: 

Businesses that cater to specific areas or regions can really benefit from using location based hashtags. Using these will help to gear your content to your targeted audience geographically. Using location based hashtags can also help to ensure that you are getting clients that you can actually service. As an owner of a landscaping business, you may use #toronto #yorkregion #GTA. By using this combination, it will help show people who stumble on one of your posts what area you cater to. This has proven successful in ensuring time and resources are better spent targeting relatable audiences . Adding locations to the end of your branding hashtag is a great tip for businesses that have multiple locations! 

All in all, hashtags are a great way to help gear your content to the correct audience and help you enhance your social media as a business tool. There are great tools out there such as buffer.com that can help you keep track of your social media growth, and even tell you what your top hashtags are. Using tools like this can help you adjust what ones to use, that way you can maximize your reach and grow your social account even more! 

Whether you are using hashtags to specify your location, raise brand awareness or create a presence in your community, they will always provide you with a wider audience reach than when not using them. So the next time you’re liking a photo, take a moment to see what hashtags they’re using, sometimes you may be surprised.

If you have questions about your social media strategy, book a complimentary introduction call with Rosewood today!