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Phone: 289-338-7297 | Email: admin@rosewoodmarketing.ca
Rosewood Marketing - Web Design & PPC Ads Toronto
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AODA Compliance: Website Accessibility & Compliance Services

While all organizations are encouraged, private organizations and nonprofits with 50 or more employees are required to have AODA Compliance of their websites. This requirement came into effect on January 1st, 2021. More info here: https://www.ontario.ca/page/how-make-websites-accessible

There are 4 components to building an accessible website:

  1. A Website Platform that can support all the requirements (this one can’t be added later)
    • WordPress: some themes can, while some simply cannot
    • Wix: minimal capabilities
    • Squarespace: minimal capabilities
  2. The Design itself: Ensuring compliance regarding colour contrasts, font sizing, images, etc.
  3. Manual Accessibility Optimization: Manual adjustments that our developers do before launching the site, i.e. adding alt tags to all images, heading/text hierarchies, ARIA Labels to Buttons, Link Labels, etc.
  4. 3rd Party Accessibility App that uses AI in real-time to adjust the website even further to a user’s specific needs
    • There are different “Pre-Set Profiles” as well as a range of customizations.
    • It’s incredible because the AI changes the appearance of the website in real-time and is simple for users.
    • It will remember your settings, as you can see when we refresh, it maintains your preferences.

#1 is the most important and will dictate what level of compliance can be achieved, in that #3 is dependent on the capabilities of #1

Example AODA Compliance Accessible Website Redevelopment Project:

We just did a project for a large recruitment company in Ottawa.  They were served a notice of not being within AODA Compliance, and given 30 days to comply.

  1. We audited their site, then reviewed to determine if their WordPress theme had the capabilities required. Unfortunately, it did not.
  2. We redeveloped their website on an accessible theme. We copied their original design with adjustments to meet accessibility compliance. I.e. we had to adjust some of their brand colours, font colours, etc.
  3. Then we performed all manual accessibility adjustments.
  4. We then installed and configured the 3rd Party Accessibility Plugin App.

Easiest Option, but Not Recommended and Can be Considered “Access-Washing”

In some cases, it is possible to just add a 3rd Party Accessibility Application. And while this will “help” towards some features, it does not truly compliant, and it does not cover all the bases required to be truly considered accessible.

They could still be served for non-compliance and, most importantly, it doesn’t help the users you’re aiming/claiming to help.

Free AODA Compliance Audit

Curious if your website is AODA Compliant? Contact us for a Free AODA Compliance Audit. We will manually review your website (no automations/guess-work here) and provide you a detailed list of any violations. We’ll also determine an action plan to resolve those issues.

Hi! My name is Deanna, I'm the Founder & CEO of Rosewood. We are passionate about helping small businesses and non-profits achieve their goals and build their online presence.

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Location: 

11-200 Mulock Dr., Newmarket

Phone:

(289) 338-7297

Hours:

Mon-Fri: 8am-8pm
Sat: 9am-2pm
Meetings By Appointment

HOURS & LOCATION

Toronto HQ:
1111 Davis Drive, Unit 23, Newmarket, ON

Satellite Office: Vancouver, BC

Meetings available by appointment.

Latest Posts

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  • New Rosewood LogoRosewood 2.0: We’re RebrandingAugust 9, 2022 - 12:00 pm
  • Female Mentors at RosewoodWhat’s Mentorship Got to Do With It?August 2, 2022 - 12:00 pm

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Rosewood Marketing
Tick tock, summer's end is approaching fast, so wh Tick tock, summer's end is approaching fast, so where are you spending the last few weeks of summer?

Here's what the team is up to!

Deanna: The Haliburton Cottage + Uxbridge Trails.
Dasha: Going out paddle boarding and catching as much sunshine as possible.
Georgie: Looking after her adorable newborn.
Alex: Hitting up the national park and beach next to his home in the GTA.
Paige: The PNE, and boating with the family around local Vancouver area lakes.
Nick: Going to the cottage with family.
Christine: Camping in Killbear Provincial Park after Labour Day.
We'd like to formally introduce you to a new face We'd like to formally introduce you to a new face you may have noticed on the blog and in your emails these past weeks. Meet our new Account Coordinator, Paige. In addition to handling several accounts, she's Rosewood's own social media manager.

Alongside her previous work in marketing, Paige brings a diverse set of experience and skills to her position. She completed a BA in Greek and Roman Studies and Anthropology, during which she did two archaeological digs in Sicily and Spain. She then completed a MA in Fashion at the Toronto Metropolitan University. When she’s not creating content or administrating, Paige is browsing social media and reading voraciously: books, magazines, articles, blogs, the shampoo bottle. When she needs a break, she’s out walking her five-pound chihuahua rescued from Texas along with any other rescues she’s fostering.

Her enthusiasm is contagious and she loves to learn anything and everything.

We're thrilled to have her on the team!
Another Tuesday, another blog. If you're curious a Another Tuesday, another blog. If you're curious about how Apple's privacy policies and regulations might affect your metrics, this week has you covered. 

Check out the link in our bio!
This or that: Android or Apple phones? Which do yo This or that: Android or Apple phones? Which do you prefer? We have both among our team at Rosewood. Hopefully we're not starting a fight 😨
Save this post for our Top 3 ways to make your Ins Save this post for our Top 3 ways to make your Instagram more accessible. 

Improving accessibility means making your digital platforms more inclusive. This also allows your brand to reach more people. It's a win-win situation!
“Being Authentic is not a requirement for succes “Being Authentic is not a requirement for success, but it is if you want that success to be a lasting success. Again, it goes back to WHY. Authenticity is when you say and do the things you actually believe. But if you don’t know WHY the organization or the products exist on a level beyond WHAT you do, then it is impossible to know if the things you say or do are consistent with your WHY. Without WHY, any attempt at authenticity will almost always be inauthentic.” - Start With Why by Simon Sinek.
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