A lot goes behind creating an effective content strategy for social media.
Writing engaging captions, creating graphics, picking hashtags and everything else that goes into managing a social media account on a regular basis can be pretty time-consuming.
And even more so, if you are doing it all alone.
This is why a lot of people find that creating a content strategy for their social media platforms can be beneficial, but a bit daunting because in the beginning, it can take time.
However, it doesn’t have to be time-consuming if you know where to look. Let’s take a look at the more efficient ways of creating an effective content strategy without spending too much time.
Steps To Creating The Perfect Content Strategy For Your Social Media Platforms
Set Proper Goals
Setting specific goals for your business will enable you to have a better understanding of the content you want to create for your audience. Some of the chief goals that brands generally focus on include – lead generation, growing your audience, increasing web traffic and increasing engagement.
Planning Your Content Strategy
Pre-planning your social media content is a great way to help cut down on time. You can do this by creating templates for posts that you can build engaging content off of. Base these off of what your audience already responds well to. This is a great first step if your goal is to see a surge in the engagement of your posts.
Using in-app analytics can help with your content planning. Facebook and Instagram allow their users to take a look at their analytics if they have a business account. Taking the time to see which posts generated a higher engagement rate can help plan what content you want to focus on.
Accurate Promotion and Distribution of Content
Creating promotion posts itself will not be enough unless your audiences are actively distributing the content. So how does distribution of content work?
Say for example that you have put up a flash sale post on your story to promote sales. Try making the caption of the story more engaging by asking a question, creating a poll or allowing your audiences to re-share it. Adding a “call to action” (CTA) in your caption will help increase engagement.
Pro Tip: Great content is relatable, relevant and sharable.
Creating a content strategy doesn’t have to be time consuming. Start by planning out your goals and doing comprehensive research before designing a content strategy. This will save you time and enable you to create more engaging and effective content for your business! Knowing who your followers are, what they interact with and what posts get the highest engagement rate are all great places to start creating a strategy for your content.
Don’t have the time? Book a call with us today to go over how we can help you with your social media!