Graphic of a man and a women touching different parts of the website on a screen. There is another man off the sign holding an EU flag and a megaphone to their mouth

As a website owner, it’s critical that you ensure you are in compliance with worldwide laws regarding website cookies. If your business website has traffic from European countries, take the time to consider whether you are meeting the EU minimum website cookies compliance standards. If not then it’s time to make the necessary updates to your site.

Who Needs to Comply with the European Cookie Law?

The EU cookie law applies to any website which attracts visitors from the EU. Even if your business is located in the US, Canada, or elsewhere in the world, you need to make sure you are meeting the minimum standards when you have EU visitors. In order to remain in compliance, your website should not load or save any cookies until the site visitors confirm their decision via your cookie consent form. This form needs to offer the option to decline cookies entirely, or you will be breaking this law.

When designing your cookie consent form, another part of the regulations in the EU is the colours and sizing of the buttons. You must not force or influence the actions of the visitors, so the accepting and declining buttons must be the same colour and size. Another regulation to keep in mind is that in Austria, the use of Google Analytics to track website usage became illegal in January 2022. At the moment, this only impacts Austria, but there’s a chance we may see other countries follow this trend in the future.

Different Types of Cookies

To remain in compliance with EU law, it’s critical that you are aware of what cookies are in terms of your website. Cookies are text files that contain smaller pieces of data to identify your computer within a network. The data that’s stored within the cookies will be created by your server when you connect, and it’s labelled with a unique ID for your computer. The server can then read your ID and know how to serve you best.

HTTP cookies are created by a web server when someone browses your website. They will then be placed on the device or computer by the user’s web browser, allowing web servers to store information on your device. They can be used to track a user’s activity or save information that they’ve previously entered online.

Another type of cookie that you may use on your website is an authentication cookie. These are used by web servers to check that a user is logged in and the account that they are using. This stops users from having to authenticate themselves on every single page that has sensitive information, offering a better user experience while keeping your site secure. Finally, tracking cookies are used to create long-term records of a user’s browsing history. These are non-essential cookies, and so you will need to ensure you are receiving informed consent from your website visitors for storing these on their devices.

As you can see, it’s critical for website owners to keep in compliance with EU laws when they are attracting visitors from European countries. To help you keep up to date with GDPR cookie compliance, we highly recommend using this WordPress plugin on your site.

Contact us today if you would like us to look into whether your website is complying with the EU laws.

Graphic of a cell phone with a lady talking out of a mega phone. The graphic title says 'Why you should hire a social media manger"

As a business owner, you no doubt know how challenging it can be to stand out online today. With millions of businesses using Facebook and Instagram to attract new customers, social media marketing is more important than ever. Keep reading as we share the top reasons you need to hire a social media manager this year.

Stay Up to Date With Social Media Trends

Instagram, Facebook and Tiktok are constantly changing and are always introducing new features. In order to keep ahead of the competition, you need to use these tools to your advantage. An account manager will be able to share the current algorithm trends and ensure you adapt your content strategy to continue reaching a wider audience online.

Build a Stronger Social Media Plan

When it comes to posting, you need to have a strong plan in place for your content. Instead of yourself or another employee just randomly posting pictures and updates, social media marketing will help you to have a more strategic plan for your upcoming campaigns. An account manager can monitor your current content and work with you to find ways to improve your digital marketing. 

Assist Your Customers in a Timely Manner

An account manager will be here to support you in replying to your customers as quickly as possible. They’ll also be able to deal with any negative feedback you receive promptly to avoid damaging your digital reputation. Many business owners are juggling dozens of tasks each day, and social media marketing is the last thing they have time to do. By hiring someone who will be dedicated to this task, you can be sure you’ll stay on top of your accounts at all times.

Grow Your Following

In order to thrive in the online world, you need to continually attract new followers. This can be a huge challenge in competitive industries. A social media manager will know the top ways to find potential customers. They can help you to get featured on another brand’s page and work on collaborations that will spread the word about your business.

Reporting

If you are looking to improve your online marketing strategy, you’ll need to receive updates and reports about how your work is going. A social media manager will provide you with regular reports, which will give you a clear idea of how your accounts are growing. From there, they’ll be able to identify any weaknesses in your current strategy and work with you to make changes in the future.

With so many benefits of working with a manager, this is something we recommend any business invests in this year. No matter what type of business you own, you can benefit from increasing your online following and improving your social media strategy. For more information about working with our team on your social media marketing, contact us today.

A graphic that has the shopify logo (A green shopping bag with a white S on it) with clouds around the bag. The title reads : "Take your shopify store to the next level: Our top shopify apps for increasing conversions."

As a Shopify store owner, there are many tools out there to help you increase conversions. There’s no denying that competition is stiff online, and the past year has been incredibly challenging for business owners. By using the Shopify apps we share below, you’ll find that you can boost your sales in no time at all.

Privy- Shopify Apps To Send Emails & Messages

Privy is one of the top eCommerce marketing platforms out there for Shopify store owners. It offers you the ability to send emails and SMS messages all from one place. On top of that, you’ll find that it’s a great option for running contests and building your email list. We really appreciate that it offers you the chance to record your Shopify conversions directly related to your Privy efforts. You’ll see your hard work pay off in no time at all.

Zipify

Building an attractive landing page is one of the key ways to convert customers to purchase your products or services. Zipify is a landing page builder which offers you templates that are proven to convert. The team at Zipify uses their own experience growing a successful eCommerce business to create the tools that Shopify owners need to enjoy an easier and more profitable life as a business owner. It’s suitable for first-time store owners and more experienced professionals and will help you to make the most of your Shopify store.

Social Photos – Shopify Apps That Links To Your Instagram

A picture is worth a thousand words. It’s crucial that you update your site and social media accounts with attractive images. Social Photos offers you the chance to curate social media photos of your products. This is particularly useful for apparel and home goods stores. By encouraging your customers to share your photos with this Shopify app, they will help to boost both sales and interest in your business. This app integrates with Instagram, so you can moderate your feed and have full control over your posts and tags.


GroWave

GroWave is one of the most impressive Shopify apps, which provides you with all of the tools you need in one place. It combines reviews, social proof, loyalty and rewards, and a wishlist feature. The loyalty and rewards features are ideal for anyone looking to increase the lifetime value of each customer. You can work to give each of your customers the VIP treatment, which will boost their loyalty to your brand. GroWave also helps you to simplify the buying process by offering you the chance to send personal reminders about sales, price drops, and items running out of stock on your site.

We know that increasing Shopify conversions is one of the biggest challenges for Shopify store owners. By using these Shopify apps, you’ll have all of the features you need to support you on your journey to increasing your conversions over the next few months. If you need help deciding what Shopify Apps to add to your website or need help installing them you can book a call with us here!