The Rosewood team sitting together to review a productive 2023

In some ways the holiday break went a little too fast, but at the same time the Rosewood team is excited to continue existing projects and start a ton of new ones this year! We have a lot of digital marketing to strategize and websites to design and launch. However, just like previous years, we’re kicking off 2024 with a review of the success and accomplishments we and our clients shared in 2023.

2023 Proved No Less Busy Than 2022

In fact, 2023 kept us even busier as we served over 120 clients from developing websites to creating comprehensive marketing plans, and everything in between. To address our growing scope and project lists, we had a few new members join Rosewood. We’re still a small and focused team across our Canada-wide offices, but that hasn’t prevented us from making big accomplishments this past year. That focus also allowed us to provide individual and local attention to many of our small business clients concentrated in Newmarket, Uxbridge, Aurora, and around the GTA.

The Launch of Rosewood Fundraising

Rosewood launched a new division in 2023 dedicated to nonprofits that benefit their local communities: Rosewood Fundraising. We have been supporting and providing our services to nonprofits since Rosewood’s beginning; however, this new division dedicates itself to marketing solutions and strategies along with fundraising technologies that are honed to each nonprofit’s needs. Along with our digital marketing expertise, our new division includes our successful Catch the Ace lottery system as well as the new Fundraising for Good platform.

New Services and Insights from Rosewood in 2024

Our review shows 2023 was already a big year, and before we show how by listing all the incredible wins our team had this year, we want to discuss what the year ahead has in store to make it just as exciting. Along with the many projects already underway and soon to start this year, we are thrilled to unveil that we will soon be expanding our consulting services. We’re excited to launch this new service that will only further help small businesses succeed.

These consulting services will provide businesses and organizations with our team’s technical and industry expertise to identify the unique needs and best strategies they should put into practice. These comprehensive services will include website audits, social media branding and strategizing, email and SMS setup and best practices. For ads, these will go beyond traditional campaigns to focus on customized strategies, utilizing a full range of digital tools and resources. These consultations will be precisely tailored to meet the unique needs of every small business we collaborate with.

Wins from 2023

Websites:

  • 31 websites launched!
  • 50 ongoing website maintenance clients with over 570 hours spent in 2023 on various maintenance tasks.
  • Countless websites optimized.

Ads:

  • Generated over 110,000 clicks, directing traffic to a variety of local businesses, and boosting their online presence and customer engagement.
  • Achieved over 16,000 conversions encompassing leads, purchases, phone calls, directions requests, and much more.
  • Conducted extensive A/B testing with over 2,000 headlines across multiple industries to capture the unique voice and appeal of each business and sector.

Digital Media:

  • Over 1100 social posts were uploaded across all major channels to help businesses and nonprofits grow their reach and foster their digital community.
  • 112 email newsletters and many more email automations developed and sent to keep business’ clients and customers up to date while fostering loyalty.
  • 103 blogs written with another 64 also posted to improve website SEO while educating and entertaining site visitors.
  • 42 hours dedicated to copywriting not including editing and implementation.

Fundraising:

  • Launch of Rosewood Fundraising as its own dedicated division.
  • Over $1 million in Catch the Ace transactions processed with proceeds directly supporting community programs across Ontario!

Misc.

  • Further integration of Monday.com for client-facing operations, allowing them to track and update projects.
  • Hundreds of Video Tutorials recorded for clients and team members.
  • Hundreds of eye-catching graphics created.
  • Thousands of perfect images licensed and sourced.
  • Thousands of hours spent on Zoom, Google Meet and Slack Huddles!

Starting 2024 Right

Reflecting on all we’ve accomplished in our review of 2023, we’re only more excited to get started with 2024. We have plenty more websites to design, social posts to create, and ads to review, let alone the exciting things brewing both in our consulting services and over at Rosewood fundraising. We have big goals ahead for ourselves and our many clients. The new year is always a perfect time to set your own business resolutions to accomplish by the year’s end. If you have some big goals whether it’s web design, ads, social media marketing, fundraising, email marketing, or more be sure to contact us to get the year off to the right start.

Woman doing a zoom interview on her laptop.

Naturally, social media is important for a business’ marketing. However, as a tool for social reach and creating connections, social media has also become a central platform for recruiting and hiring new employees. We explain why you should post jobs, where to post, and what the best practices are so you can master the art of recruiting through social media.

Why Hire Through Social Media

Hiring through social media has become standard practice for most industries. More than three fourths of people search for new jobs on social media, and 73% of people between the ages of 18 and 34 found their current position through social media. 91% of employers report using social media for recruiting, and 56% have found that social media offers the best applicants. Those statistics quickly indicate that you should be hiring through social media, but they also deserve some unpacking to truly demonstrate the importance of recruiting through social media. 

Applicants with Real Connections and Enthusiasm

You should still post to online job boards and listing platforms such as Indeed or Monster along with having a dedicated “Careers” page on your own website. Those spaces help cast a wider net and provide the full details of a position (e.g. requirements, expectations, and responsibilities) and your company. Where social media excels, however, is reaching potential recruits who are sincerely interested and already familiar with your company. 

Those seeing your job listing on social media are already in some way connected to your business and brand. They might follow you, be part of your industry, or you might appear in their suggestions. In all these instances, they have a clear connection and social attachment. As a result, social media can provide you with a pool of applicants that have a sincere enthusiasm for and familiarity with your company. They are not just someone who stumbled upon your listing among a dozen others. That connection implies they are already personally invested in your business, and that is a valuable trait for a future employee who also meets a position’s professional requirements. That real connection and authentic interest are why companies are seeing such success with social media recruiting. 

Where to Recruit on Social Media

Since recruiting on social media is so essential and beneficial, you’re also probably wondering which platforms to use for recruitment. Whether it’s Facebook, Instagram, or TikTok, you should pick the platforms where you have the most significant following. For example, one business may have a substantial following on Instagram, while another has theirs on TikTok. Each business should focus its social media recruitment on those respective platforms. 

You should similarly consider the different demographics for each platform. For example, the age of TikTok and Instagram users skew younger than other platforms. If you are hiring for an entry-level position, you will likely receive more responses and applications from that younger audience. Conversely, Facebook has a much wider demographic of users. While recruiting there is less targeted, it’s better for casting a wider net. 

LinkedIn 

LinkedIn deserves special mention since it is in its own niche as a professional social media platform. It’s always best to post any recruitment there since LinkedIn allows you to specifically create recruiting listings through which people can directly apply. It is also the only social media platform focused on professional relationships and career development, so anyone closely following your company on LinkedIn is inherently interested in career opportunities from your company. As the primary professional social platform, it is also an exceptional place for your business to build a professional presence and network for future hirings.

Social Media Recruiting Best Practices

When you start recruiting through social media, here are some of the best practices to remember:

  • Post on multiple social media platforms to get the most reach.
  • The visual component of any content should make it immediately clear it is a job posting. Bold letters that say “We’re Hiring” are a simple but effective tactic.
  • Excluding your full posting on LinkedIn, don’t provide the full details about the position in your post. You won’t have room. Instead, include the main details that will entice someone to look at the full position’s listing.
  • Be specific. Job seekers want precise information, so don’t be vague about the position’s key details. 
  • If they’re interested, potential applicants will want to access the full posting. Be sure to include a direct link to the listing and application window. 
  • Use Instagram stories. Since Instagram posts cannot have a link, be sure to use stories to include those links. The post itself should provide clear directions on where applicants can apply, such as providing the link in the bio.
  • Stories and other live posts are also great for providing updates. This reinspires (and reminds) those potential applicants who need to put their applications together.

Social Media Recruiting, A Valuable Resource

Social media may have changed the logistics of recruiting, but it has also provided an immensely valuable tool for finding sincere and enthusiastic applicants. You should now understand the benefits and best practices for recruiting through social media. If you need help creating graphics or writing posts, our social media marketing team are masters of enticing hiring. You should also contact them to determine which platforms will provide the best applicants for your business and help you build your presence on LinkedIn.

A laptop screen with 4 zoom participants.

As remote work becomes standard for many industries, companies need to strive to build and support their team’s professional community. As an entirely remote team, we here at Rosewood have some key strategies that have been invaluable for team building in a remote work environment. 

One is the Loneliest Number

Remote work has provided both employees and businesses with benefits. It saves employees the cost of a lengthy commute as well as the flexibility and convenience of working from home. That has both direct and indirect benefits on employees’ mental health which results in up to 47% increased productivity. The option of remote work further benefits businesses by reducing the costs for workspace and offers a larger and more diverse pool of skilled applicants across the country and even the world. But that remote work can also deprive workers of a collegial community that offers socialization, collaboration, networking, and mentoring. In a survey by Buffer, 24% found loneliness and isolation their main struggle with remote work while another 17% said communication and collaboration. That separation can lead to a disconnect from one’s work and lower their enthusiasm or focus. To combat that isolation, consider the following advice for building and uniting that remote team.

Communication Channels Tie the Team Together 

Communication is essential for every kind of collaboration. Colleagues need to stay connected and informed to ensure a project is properly progressing. Provide both asynchronous and synchronous communication tools for your employees. Asynchronous communication, like email or project management platforms (Monday.com), allows team members to communicate directly. It’s particularly useful for sending crucial information and accommodating the different work schedules and timezones a remote team can have. Synchronous communication, such as in virtual meetings, allows for team members to discuss immediately. This kind of communication is best when a conversation or active dialogue is necessary. It also allows for more open-floor discussions where team members, who may not want to or be able to contribute in an email chain, will provide their own input on an issue or project.

Messaging Platforms Create Community

Professional messaging platforms such as Slack provide both asynchronous and synchronous communication channels. Direct messages between team members or conversations between a sub-team can be asynchronous, while communication on team, project, or company branch channels is typically synchronous, as channel members respond to each other instantaneously. Platforms like Slack allow the organization of your team members into channels that can be distinguished by company branches (e.g. marketing, web design) or projects (e.g. February photoshoot). Creating such channels organizes communication in your company, so that everyone can easily stay updated on their specific work concerns while not being confused with irrelevant information.

Fun is Essential to Team Building

Don’t make your communication channels all about work. Remote team building relies on socializing, and people create strong social bonds by talking about more than work. Create channels where your team can discuss TV shows, movies, or various hobbies along with an open-ended “Random” or “Miscellaneous” channel. Be sure to set limits on the kind of comments or material that should be discussed. Part of building a united team is ensuring your work community is respectful and accepting. Just like public online communities, moderation will help keep any messaging channel welcoming for all team members.

Co-working Spaces

While not all of your team members live close to one another, some might. These members can occasionally socialize and collaborate in-person. This doesn’t mean you have to find a dedicated office space in their area. Instead, you can facilitate their use of a co-working space to regularly meet and work together and socialize. These co-working spaces also provide the opportunity to meet and socialize with other members of your industry. Those additional networking opportunities will benefit the social and mental health of your employees, while also potentially providing your team and business with valuable industry connections.

Bringing the Team Together

If some team members do live nearby to one another, you can build team unity with social events outside work. Provide social planning channels where employees can express their interest in meeting up. You can even host an annual event where all employees can come to one central location for a social event. Last year, Rosewood’s team members from across Canada came to Toronto for a photoshoot, escape room, and dinner. It was an excellent bonding and team building moment for our entirely remote team.

Online Events are Perfect for Remote Team Building 

Events don’t just need to be in-person. As many looked for digital socialization methods during the pandemic, the options have flourished. Providing digital events where employees can socialize in a relaxed setting is perfect for team building in remote settings. Use Zoom or other online meeting platforms to host events where coworkers can socialize and play games. In the last few years, Jackbox Games have become a digital party standard because of their humor and play structure. Only one person needs to own and share the game’s video, while each player participates through an internet browser on their phone or computer. There are also numerous other games available in browsers or games with low computer requirements and on phones. During the pandemic, the social deception game Among Usbecame popular precisely for this reason. If employees prefer other forms of entertainment, movie and TV events are easily arranged as streaming services provide “watch party” modes where everyone can watch the same thing simultaneously. 

Building Your Team’s Connection Starts with You

In truth, there are now innumerable resources for building a united team in a remote work environment. People are naturally drawn to socialize, especially with those they have something in common with like their workplace. The best tactic is to get a sense of what interests your team. Any socialization will only work if employees want to participate. If you want to get your team to talk with each other, it starts with talking to them.