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Entrepreneurs in Residence

What Does Being An Entrepreneur Mean To You?

Being an entrepreneur means taking an idea and turning it into a reality. As a result, it gives an individual the freedom to express their creativity and explore beyond average boundaries.

Join Us!

We invite you to join us on Thursday, November 14th from 7:00 pm – 9:00 pm in the Aurora Public Library Living Room where four local entrepreneurs will share their stories and inspire others to take on the journey of becoming a self made entrepreneur. 

The Journey of Rosewood

The founder of Rosewood, Deanna Simone, will be sharing her journey as an entrepreneur and why Rosewood chooses to focus solely on serving entrepreneurs and small businesses. Deanna gets to know your business inside and out and finds the best ways to market it. Owning your own business is personal, and she believes in becoming a team to work together toward mutual success. She has made it Rosewood’s mission to provide online marketing strategies that reflect your business goals. Rosewood prides ourselves on honesty and transparency, translating technical concepts into terms that business owners can understand and appreciate.

Meet the Other Entrepreneurs in Residence Speakers

The speakers of the November 14th event will bring great background knowledge and experience that you can benefit from for your own business. Kimberley Smith is the Marketing Consultant, Instagram and Facebook Designer and Owner of Young at Heart Painting. Kimberley believes in “providing creative solutions to help improve the lives of others.” Another speaker of the event is Emily Chung, Licensed Technician and Owner of AutoNiche. Emily lives by the motto, “mental grit for the entrepreneurial journey.” Finally, Carl Milroy will be speaking at the event. Carl is the President and Managing Partner of Red Thread Brewing Co. Carl believes simply, “It’s what connects us.” 

Why Is It Important To Share Experiences and Learn From Each Others Mistakes?

It is important to share our experiences to not only learn from each other’s mistakes, but to understand that every entrepreneur will experience failure before success and to not feel discouraged in times of failure. Sharing experiences is a great way for entrepreneurs to bounce ideas off each other. It is also a great way to find some tools and skills that may work for you. Passing on knowledge from experienced entrepreneurs to those who are just starting out can be a great way to find yourself a mentor or even become a mentor for someone who is new to entrepreneurship.

 

This is a great opportunity to meet with new visionaries who share your same drive to succeed. There will be a Q&A with attendees after the speaking. We also have a Smartboard available for your use and refreshments for you to enjoy.

Click here to register for the Entrepreneurs in Residence event! 

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A Celebration of Success – Rosewood Turns Three

rosewood third anniversary a celebration of success
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Using Stock Photos for Your Business’s Online Marketing

using stock photos rosewoodva deanna simone website design york region

If you’re using social media for business, chances are you’ve used stock photos. The challenging part is knowing whether the photos you are using could be cause for a lawsuit! If you use stock photos, as a marketing manager or even HR manager who posts to social media, you’re going to want to read this one. I’m talking all about stock photo use and giving you my best kept secret stock photo source!

Copyright Infringement Can Lead to REAL Lawsuits

It’s easy to believe that the World Wide Web is so large that “no one will find out.” However, it is very simple to do a reverse lookup search for an image on the web.

A few years ago, stock photo giant Getty Images was actively searching out illegal uses of their images and mailing legal action warnings to businesses. I personally know of two business owners who received these letters (not my clients at the time!). The proposed fines were approximately $4000! It was a big news story, and really forced people to pay attention to their image sources.

Since that time, you really have to be careful about where you are getting your images.

Depending on budget, there are stock photos out there for every interest and industry. From healthcare to automotive, entrepreneurs to large corporations. I have researched many stock photo sites over the years and have narrowed my list of where I go for images down to these five.

My Top 5 Image Sources:

  1. pexels.com (Free!)
  2. pixabay.com (Free! This is my best kept secret, until now!)
  3. 123rf.com (mid-range)
  4. istockphoto.com (premium photos)
  5. fotolia.com (premium photos)

Watch for Licensing Regulations and Restrictions on Stock Photos

While the aforementioned sites offer images for sale, it’s important to check the license information. Some photos may be “for editorial use only”, meaning you cannot use them for business, simply for story-purposes. These are typically images of private buildings/events or government-related images. There are other regulations as well, such as using an image on items you plan to resell. It’s always best to double-check.

Common Questions:

Q: But I just shared the post, so I’m not liable, the other person is.

A: Technically, you have now shared it to your networks and are also responsible for the unlawful distribution of the content.

Q: Do I need to give author credit?

A: With stock photos that you have purchased, this is not required. I would recommend giving credit when you share an artist or colleague’s work with their permission, as a thank you.

So, before you use an image for your blog or social media marketing campaign, always remember to check the license and restrictions on image use. A little bit of extra legwork in the beginning can save you a major headache in the end. When in doubt, ask the author directly about use and photo credit.

What are some of your favourite stock photo websites? Please share in the comments!

If you’d like to discuss your website needs with us, or for more tips like these you can follow us on Facebook, Twitter, and LinkedIn. Don’t forget to sign up for our monthly newsletter as well for more education and inspiration!

Deanna

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