A graphic of a man and a woman adding gifts to a giant pile of presents that they will be giving back to the community.

The holidays are the perfect time for giving back to the community. While it is fairly easy for individuals to come up with ideas for giving back through charities, brands can sometimes find the opposite.

“Why”, you ask?

Most brands want to give back to something that they genuinely care about while being aligned with their company’s mission.

But why is giving back to the community so important for brands? Consumers love to support brands that make it their mission to give back to the community. Consumer’s perception of your brand can change for the positive if you can make a positive impact in your community.

During Thanksgiving planning, our clients, Food In Motion, reached out to us to let us know that they wanted to give back to their community. Together we were able to determine causes that were close to them and that aligned with their business. ⁠

Food in Motion partnered with Welcoming Arms, a non-profit organization that gives back to low-income families in Aurora, Ontario. ⁠

For every 10 Thanksgiving Meal Packages sold, Food In Motion donated 1 Thanksgiving dinner to a family of 4. ⁠

By advertising their holiday special and their partnership with Welcoming Arms, Food In Motion was able to surpass their sales goals. All while being able to donate 16 hot Thanksgiving dinners to families in need in Aurora. ⁠

A great place to start when trying to figure out what to donate would be asking your team for their input. See if there are any potential causes that they are passionate about for giving back to the community.

Here’s a list of potential ideas that you, as a brand can adopt for a little holiday give-back this season.

Reach Out To Another Brand With a Similar Mission

Head to social media to find out what other brands share missions similar to yours. Partner up with them to create exciting ideas for giving back to the community. This can also you to grow your network while doing something great for causes you feel avidly about.

Gifts That Give Back

Another great initiative for a holiday give-back would be to purchase client gifts from brands that also support a cause. Bonus points if they are local!

Not only will you be supporting another company but you will also be playing an active part in helping them achieve their ‘giving back’ mission.

Donating Your Services Or Products

Yes, you can also give away free products or services to those in need. Ask yourself if there are families/businesses in the community who were impacted by the pandemic that can benefit from your product or service. Work with your team to see what you can do to help support them, without spreading yourself too thin (especially if you are donating a service).

There are many ways to give back to the community this holiday season So, if you are unsure about how you can do an authentic holiday give-back, contact us today to set up a call where we can go over causes that are important to both you and your brand while helping you figure out a give-back plan that is sustainable for your business.

a graphic of a calendar and clock with the headline saying "taking time off as a business owner: how to plan ahead"

You would never expect your employees to work without having any days off, so why expect the same for yourself? Taking time off (and not just a sick day) is not only important for your own health and wellness, but for your business as well. 

After-hours, weekends and vacations can sometimes look less like time off, and more like working from a different spot. 

As a business owner, taking a vacation can seem impossible. However, planning ahead of time will allow you to actually relax and give you confidence that your business will be okay. 

Here are a few tips to help you plan for some downtime:

Predict Slow Times

Taking time off during your peak months will most likely prevent you from having a stress-free vacation. Even if you aren’t working, you’ll likely be thinking of work. Scheduling your time off during a known slow period will allow you to enjoy the moments and not have to worry about there being a thousand tasks and projects that are waiting for you when you return.

Have a Second in Command

Appointing a manager or top team member to take on any urgent matters is crucial to being able to step away. This should be someone you can trust. Maybe they’re already your go-to or the team member with the most experience. Whoever it is, make sure you provide them with any necessary information that they may need and don’t already have while you are away, this way they only have to reach out to you if it is an emergency. 

Give Your Clients Plenty of Notice

You have done the planning on when you are going to take time off, and who will be running the show while you’re relaxing, now it’s time to let your clients know. We suggest sending out an email to clients a few weeks before, letting them know that you will be out of the office, as well as introducing them to who will be taking care of them during that time. Including a reminder of your time away in your email signature is also a great way of reminding your clients leading up to your time away. Setting up an automated email saying that you are on vacation will help you put work on the backburner and not feel guilty about not responding to your clients. 

We know that stepping away can be a hard decision for any business owner, but it is important to be able to take time to relax. Whether it is a day or a week, there can be many benefits that can come from taking time off, such as reduced stress, clearer thinking, increase in productivity when returning to work, creative flow and most importantly, can also prevent burnout. If you plan ahead, the only thing you’ll be thinking of is why you didn’t do this sooner. 

Graphic of a man taking pictures for new content

Social Media is a great tool to use to help promote and build your business, but having to come up with new content can be a drag. Here are 4 content prompts you can use for the next time you’re stuck in a creative rut. 

Testimonials

“It’s not bragging if you can back it up.”-Muhammad Ali 

Posting testimonials from your clients is a great way to directly show your clients and potential clients that not only are you good at what you do, but you’re great! When others see testimonials on a regular basis, it can help instill confidence in them that you are the right person for the job! 

Social Media Stories (Quick, Yet Important Content)

Sharing content on your social media stories is a fun way to interact with your audience in a different way than you would normally do. Try snapping a behind the scenes photo or video on the project you are working on or of your work space- don’t forget to hashtag #bts (Behind The Scenes) to get a further reach! 

Stories are also an amazing way to learn about what your audience wants to see from you. Posting interactive stories like “This or That” or asking a question can allow your audience to engage with you on a more personal level. 

Announcements

Do you have some exciting news you would like to share? It could be a new product that is launching soon or a special sale that you want to offer your customers! Use Announcement as an opportunity to add a flair of excitement to your content! 

Images/ Videos (The Content That Keeps Giving)

What would Social Media be without pictures and videos? Sometimes it’s hard to get new, unique and original content. Share yourself or your team. Make it human, make a connection and show who is behind your social account and your company. We find that showcasing pictures of yourself and your team has a positive outcome with increased engagement on social media. 

If you can, hire a photographer and/or videographer to follow you around for the day, or bring them to an event you are working on. You can get a ton of images/videos that you otherwise wouldn’t normally be able to capture. You can then use these photos and videos for any of the content that we talked about earlier! 

Having to be constantly creative can be hard, but with these content prompts, you can be prepared for the next time you need content- or contact us! Rosewood offers a range of marketing services that can fit every business owner’s needs, from professional photography and videography to social media marketing and account management. Contact us today to see what services are right for you.