A graphic with a miniature man writing a blog post in paper with a pencil that is larger than him. The blog paper is on top of a computer with notifications coming out of it. There is a desk lamp to the right side.

Turning one blog post into multiple pieces of content is not only a great way to save time, but it is also a great way to engage your following and drive traffic to your website. Repurposing your blog posts is also a fantastic way to reach new audiences. When you reach new audiences you open yourself up to gaining new followers and potential clients! 

Use Blog Posts Snippets for Social Media 

If you use social media, then you probably know how time consuming it can be to come up with new content. Using your blog images as a post is a great way to use the content you already have, while still creating content for a different platform. 

One blog can go a long way when we repurpose it! Using excerpts of the blog as captions for your social media posts is a great way to not only use it as new content, but also have it reach a wider audience. 

Captioning a post before your blog is released is a fun way to build anticipation. While captioning a photo with a past blog post is a great way to revisit some great topics and ideas that you have already written about!

Turn Quotes into Graphics

If you use stats or quotes throughout your article, you can easily isolate those pieces and turn them into graphics. Using a tool like Canva, you can find templates for quotes or stats and personalize them specific to your branding.This is a quick way to generate tons of social media content!

Using Blog Posts as Discussion topics

A blog topic that you are passionate about is a great topic to turn into a workshop or a discussion. More and more business owners are going live on their social media to engage  with their community and following. Using a blog topic as a base for your discussion is an amazing way to have people prepared to engage with you. It is also a great tool to have to refer people to when they seek more information on that topic. 

Including Them in Your Newsletters

Using your blog posts in your newsletters can help shape or support the topics that you want to address. A great tip is to only include the first paragraph of your blog. This gets the reader interested and onto your website! When you drive traffic to your website, you also increase your organic SEO. Including a new blog post in each newsletter is also an easy way to get your readers and subscribers opening up your newsletters each month. 

Connecting Your Blog Posts to Your Content 

Now that you have repurposed your blog post, make sure that you have an easily accessible link! An easy and fast way is to have a Linktr.ee set up. This allows you to update links in a matter of moments, both from your phone or computer. Tag us @rosewoodmarketing the next time you repurpose your blog posts! We can’t wait to get reading! 

A video camera on a tripod recording a women that is sitting on her couch.

If you have ever thought of setting up a home video recording studio, now is the time! Since COVID-19 has hit and stuck around, content plans have had to be reworked, or even put aside. With these tips, you can set yourself up right from the comfort of your own home. 

Having the right equipment is going to make a huge difference for your home video recording studio setup. Luckily, we can help you find the basics at almost any price point. 

At Home Video Equipment Checklist for Beginners:

  • Phone Camera or Web Cam 
  • Camera Tripod
  • Lighting
    • You can totally get away with natural lighting, however, for those overcast days, an LED ring light can make all the difference. 

TRICK:  You can find LED light rings & tripods in one!

TIP #1 – Choose an Appropriate Setting

Use a nice space in your home to make your backdrop not only beautiful but full of personality! Having a set of props that reflect your brand image will not only make set up easier but also keep your videos more consistent. A tall plant and a trade show banner work in a pinch!

TIP #2  – Keeping Consistent Lighting

Having good lighting makes all the difference in videos. Lighting helps to keep the camera focused on what you are shooting, and not on re-adjusting to the lighting. Whether it is natural or artificial lighting, you want to make sure your subject is facing the light, and that the light is smooth. We don’t want any harsh shadows…unless that’s what you are going for. 

Because sunlight is constantly changing, investing even a little into some artificial light will be well worth it. Google the “Three-Point Lighting System” to see the setup we use and recommend to all our clients.

TIP #3 Adding a Second Camera

Adding a second camera can add some dimension to your content. Whether it’s a second phone or a second video camera, getting some different shots can increase the “professionalism” of a video. If your subject is shot from the front, try adding your second camera 45 – 90 degrees from your primary camera. When editing, you can take footage from both angles, leaving you with a more dynamic video. 

TIP #4 – Floor Markers 

Setting down markers on the floor will allow you to take snack breaks in between takes…but in all seriousness, setting down markers will help you stay consistent in the long run. When working at home, sometimes you are the producer, director, stylist, lighting, and camera operator all in one. Having place markers on your floor will help you stay consistent. It will also help you with continuity while editing. 

TIP #5 Check 1..2..3..

Tip #5 but Rule #1: You’re going to always want to do an audio check. There is nothing worse than filming an amazing video, then finding out during editing that the audio wasn’t very good. A solid tip for any at-home studio is to figure out what your space’s baseline audio sounds like, and then fix that. A great example is an empty room that tends to echo; we can fix this by putting some furniture in it to help absorb the sound. Another great example is knowing what goes on outside of your space. If the garbage truck comes every Wednesday at noon, then it is probably not the best idea to try to film during that time. 

TIP #6 Prep B-Roll Shots to Cover Any Mistakes

B-Roll footage is what is outside of your main set up. Examples of B-Roll could be closeups of a prop, or of someone’s hand. Having B-Roll can help you hide any filming mistakes. You can cut to some B-Roll instead of using the original footage. 

TIP #7 Practice 

Be kind to yourself, practice makes perfect. Your first video isn’t going to look and sound like your 5th, 10th or even 50th video. You’ll learn your own tips and tricks along the way! 


Remember, if you aren’t up to filming in-house content, you can still book your professional photos and videos with the Rosewood Team. Commercial photo/video shoots are still permitted to operate during the pandemic.

5 ways to stay focused this summer rosewood deanna simone

Summertime is officially in full effect – complete with rising temperatures, family activities, exciting trips, pleasant weather, and BBQs with friends. I am sure that almost every business owner can agree – it’s incredibly challenging to maintain the same level of focus on your work during the warmer months.

Let’s be real here – how are you supposed to maintain productivity with so much other stuff going on? That’s where this article can help! By implementing a few simple changes to your routine, you will be shocked at how productive your summers will become! Check out our top 5 summer-specific tips to stay on task below.

  1. Take Breaks Often

Even if you only have 5 minutes to spare, always try to find ways to take a quick break to rejuvenate your mind and body. A few of my favourite tactics include:

  • Going for a walk around the block with my dog
  • Stepping outside and soaking in the sunlight for a few minutes
  • Powering through a quick yoga/pilates session to re-energize the muscles
  • Having a yummy and brain-boosting drink to cool off (my go-to favourites are fresh lemonade and fruit smoothies)
  • Taking a quick, 15-minute nap (if your physical location allows it)

Even just a few moments away from your desk can help put you back into the correct mindset to get things done.

  1. Keep Your Eyes on the Prize

If you have a special event or vacation coming up, remind yourself that keeping your work-life in order will make your time off even sweeter. If you set your priorities straight now and get your work under control before you go away, you will be able to enjoy it even more wholeheartedly. It is always less stressful to leave for a vacation when there isn’t any unfinished work or loose ends to worry about.

Our very own founder and CEO of Rosewood, Deanna Simone, reflects on her recent vacation to Europe – “I took my first vacation in almost 4 years since starting the business. I ensured that I had a team to cover the day-to-day operations and guarantee no fires started. It allowed me to rest and come back rejuvenated and with a renewed passion for my business!”

  1. Don’t Forget to Treat Yourself!

Plan to allow yourself to indulge in something you really love after you’ve completed tiresome tasks. For example, if you need to get through a long day (or week!) of client meetings and tedious paperwork, you may promise to treat yourself afterwards. This could be a trip to the movies, a bubble bath, a night out with friends, a massage, a new outfit, anything goes! Knowing you’ve earned your special treat will make your hard work that much more meaningful.

  1. Limit Time on Social Media

Try your absolute hardest to refrain from scanning the news feeds of your personal accounts until after you have finished your work for the day. When you’re trying to focus on work, seeing your friends vacation pictures won’t help you concentrate on what you need to accomplish.

A big portion of my own job as a social media coordinator, is to tend to the social media accounts of my clients. However, I am consistently working on fighting the urge to take a quick peek on what is happening on the news feeds of my personal accounts until my time is clear to do that.

  1. Find a Change of Scenery

Of course, it is understandable that getting away isn’t always an option. In those situations, consider moving your work somewhere outdoors for a change of scenery. For example, if I’m craving a breath of fresh air, I’ll take my laptop to a nice park, an outdoor cafe, or sometimes even the front porch or backyard will do. Just a simple and temporary change in your physical environment can do wonders for your mood and motivation.

Voila! By taking these 5 tips into consideration, you will quickly realize that summer doesn’t have to sabotage your business goals. You can enjoy what the season has to offer while staying focused on your career—all it takes is a little creativity and self-discipline.

Questions or Comments? Get in Touch!

Until Next Time,

Ananta

Content Coordinator

Rosewood Inc.