Blog Graphic of the Shopify logo (Green shopping bag with the letter S in the centre) with letters flying around the top of it.

In our last blog, we talked about email workflow sequences for Shopify and E-Commerce stores, specifically with nurturing leads and new customers. In this blog, we continue with that topic and what to do once you’ve converter your lead into a customer,

Here’s a refresher from the last blog :


“As a Shopify store owner, email marketing is one of the best tools on offer to help you retain customers and build relationships with potential clients. When compared to other digital marketing options, you’ll find that it offers the highest ROI and encourages more repeat purchases. The key to a successful email workflow is to find campaigns that work for your audience. Keep reading as we share some of our top email marketing ideas so you can set up email workflow sequences to build your customer base this year.” 

Welcome Emails Workflow

The first template we recommend setting up for email marketing is a welcome email. This is the message a customer will receive when they first sign up for a Shopify store’s mailing list. While you might have a template already for customers who’ve purchased from your store, you also need another one for those who have yet to convert to paying customers. Welcome emails have a higher open rate than standard promotional emails, so it’s a great time to convert customers who weren’t quite ready to invest in your products or services. A welcome email should start with a warm welcome to your new subscribers before offering a discount or incentive to purchase. Use this email to set clear expectations with your customers and encourage them to connect with you on Facebook or Instagram for more information about your Shopify store.

An Abandoned Cart Email Workflow

Customers who’ve abandoned their shopping cart were so close to purchasing from your store, so you just need to give them that final push to secure their business. Email marketing of this type should take on a series of emails, which help to push towards securing their business within a few days. The first email should come one day after the abandoned cart, and it needs to remind them of the products they left behind. Another day later, you’ll send an email that strives to overcome any objections they have. You can offer a FAQ section about the product or service or share product benefits.

Finally, 72 hours later, it’s time to offer them a discount or final incentive to purchase. Find a way to offer this discount without heavily impacting your profit margins. This three-part series is something you should have set up straight away as a new business owner and will help to convert customers who need that little extra push to part with their hard-earned cash.

Repeat Customer Emails Workflow

Repeat customers are just as important as new customers for your email marketing efforts. They make up roughly 25% of most company’s revenue, so don’t overlook building your relationship with these loyal customers. You need to treat them differently from your new customers so that they choose to return to your business over and over again in the future. A few ways to do this include checking in a couple of days after their purchase has arrived. You could also use this as a time to get their feedback or a review of your site. Following that, you’ll want to offer them customized recommendations based on their last purchase. You don’t necessarily need to rely on promo codes with these customers, as this will offer them great value and make shopping easier than before.

There are so many different ways to use email marketing as a Shopify store owner. By using a combination of the email workflow sequences we shared here today, you’ll find that you not only retain existing customers but also convert new customers to paying ones. We highly recommend creating templates that you can use over and over again so you don’t spend hours sending emails. You’ll quickly see a huge improvement to your sales when you apply all of these techniques this year, helping your Shopify store to have its best year yet in 2022. Seems like too much? Contact us today and we can help you set up your next email campaign! 

A graphic that has the shopify logo (A green shopping bag with a white S on it) with clouds around the bag. The title reads : "Take your shopify store to the next level: Our top shopify apps for increasing conversions."

As a Shopify store owner, there are many tools out there to help you increase conversions. There’s no denying that competition is stiff online, and the past year has been incredibly challenging for business owners. By using the Shopify apps we share below, you’ll find that you can boost your sales in no time at all.

Privy- Shopify Apps To Send Emails & Messages

Privy is one of the top eCommerce marketing platforms out there for Shopify store owners. It offers you the ability to send emails and SMS messages all from one place. On top of that, you’ll find that it’s a great option for running contests and building your email list. We really appreciate that it offers you the chance to record your Shopify conversions directly related to your Privy efforts. You’ll see your hard work pay off in no time at all.

Zipify

Building an attractive landing page is one of the key ways to convert customers to purchase your products or services. Zipify is a landing page builder which offers you templates that are proven to convert. The team at Zipify uses their own experience growing a successful eCommerce business to create the tools that Shopify owners need to enjoy an easier and more profitable life as a business owner. It’s suitable for first-time store owners and more experienced professionals and will help you to make the most of your Shopify store.

Social Photos – Shopify Apps That Links To Your Instagram

A picture is worth a thousand words. It’s crucial that you update your site and social media accounts with attractive images. Social Photos offers you the chance to curate social media photos of your products. This is particularly useful for apparel and home goods stores. By encouraging your customers to share your photos with this Shopify app, they will help to boost both sales and interest in your business. This app integrates with Instagram, so you can moderate your feed and have full control over your posts and tags.


GroWave

GroWave is one of the most impressive Shopify apps, which provides you with all of the tools you need in one place. It combines reviews, social proof, loyalty and rewards, and a wishlist feature. The loyalty and rewards features are ideal for anyone looking to increase the lifetime value of each customer. You can work to give each of your customers the VIP treatment, which will boost their loyalty to your brand. GroWave also helps you to simplify the buying process by offering you the chance to send personal reminders about sales, price drops, and items running out of stock on your site.

We know that increasing Shopify conversions is one of the biggest challenges for Shopify store owners. By using these Shopify apps, you’ll have all of the features you need to support you on your journey to increasing your conversions over the next few months. If you need help deciding what Shopify Apps to add to your website or need help installing them you can book a call with us here!

A graphic of a man and a woman adding gifts to a giant pile of presents that they will be giving back to the community.

The holidays are the perfect time for giving back to the community. While it is fairly easy for individuals to come up with ideas for giving back through charities, brands can sometimes find the opposite.

“Why”, you ask?

Most brands want to give back to something that they genuinely care about while being aligned with their company’s mission.

But why is giving back to the community so important for brands? Consumers love to support brands that make it their mission to give back to the community. Consumer’s perception of your brand can change for the positive if you can make a positive impact in your community.

During Thanksgiving planning, our clients, Food In Motion, reached out to us to let us know that they wanted to give back to their community. Together we were able to determine causes that were close to them and that aligned with their business. ⁠

Food in Motion partnered with Welcoming Arms, a non-profit organization that gives back to low-income families in Aurora, Ontario. ⁠

For every 10 Thanksgiving Meal Packages sold, Food In Motion donated 1 Thanksgiving dinner to a family of 4. ⁠

By advertising their holiday special and their partnership with Welcoming Arms, Food In Motion was able to surpass their sales goals. All while being able to donate 16 hot Thanksgiving dinners to families in need in Aurora. ⁠

A great place to start when trying to figure out what to donate would be asking your team for their input. See if there are any potential causes that they are passionate about for giving back to the community.

Here’s a list of potential ideas that you, as a brand can adopt for a little holiday give-back this season.

Reach Out To Another Brand With a Similar Mission

Head to social media to find out what other brands share missions similar to yours. Partner up with them to create exciting ideas for giving back to the community. This can also you to grow your network while doing something great for causes you feel avidly about.

Gifts That Give Back

Another great initiative for a holiday give-back would be to purchase client gifts from brands that also support a cause. Bonus points if they are local!

Not only will you be supporting another company but you will also be playing an active part in helping them achieve their ‘giving back’ mission.

Donating Your Services Or Products

Yes, you can also give away free products or services to those in need. Ask yourself if there are families/businesses in the community who were impacted by the pandemic that can benefit from your product or service. Work with your team to see what you can do to help support them, without spreading yourself too thin (especially if you are donating a service).

There are many ways to give back to the community this holiday season So, if you are unsure about how you can do an authentic holiday give-back, contact us today to set up a call where we can go over causes that are important to both you and your brand while helping you figure out a give-back plan that is sustainable for your business.