Some of the Rosewood Team standing side by side smiling.

We’ve previously explained how to maintain and manage your business’ relationship with influencers. This time we’re going to look at how you can work successfully with your marketing team, like the one at Rosewood Marketing. They work closely alongside your business to create meaningful and impactful marketing campaigns. It is an active and long-term relationship, and a marketing team will require consistent collaboration from other parts of your business. You will want to follow certain practices that ensure their optimal performance. After all, their success is also yours. Here’s how to successfully work with your marketing team.

Regular and Clear Communication

Every relationship relies on clear and consistent communication, and it’s no less true for successfully working with your marketing team. Maintain a steady dialogue so that you keep each other updated. Inform your marketing team as early as possible with all the pertinent details about new products or new services, collaborations with other companies, attendances at public events, etc. This is invaluable information about your business’ work, and your marketing team can only plan around them if they receive this information early. At the same time, marketing can move fast, so it’s also beneficial if they can ask pertinent questions and have them answered promptly to jump on a sudden trend. In turn, they can update your business in a timely manner and can provide updates with regular performance reports and analytics. 

Have and Update Your Goals

Your marketing team will create, handle, and communicate any plans they make to accomplish your business’ marketing goals. However, you and your business need to first set those goals. Ask yourself some questions. What do you hope marketing will accomplish for your business? Do you want to increase discoverability or advertise certain products? Are there aspects of your business you want to highlight or receive more attention? The answers to those questions will help provide the basis for a marketing team to start planning. Remember to continue asking these questions, so that you can regularly communicate new or revised goals to your marketing team. 

Listen to Your Marketing Team

With clear communication and these goals set, your marketing team can help identify the best and optimal channels to accomplish them and start formulating plans and timelines. To work successfully with your marketing team, listen to their input and feedback. They will develop clear objectives from your goals and define key performance indexes (KPIs) for tracking progress. They will be able to tell you whether online advertisingsocial media, or search engine optimization will be most effective, along with the best practices. Your marketing team may refine or revise your goals based on their own professional experience or identify certain communication and information as necessary. Similarly, their reports will include insightful analysis that explains and interprets the various statistics. 

All of this is valuable information, so listen. Just as your marketing team will rely on your knowledge about your business and industry, you rely on their expertise and knowledge about marketing. They are experts in communication channels, tools, and methods. They understand what the general public and more specifically your community wants, expects, and needs to see. Your marketing team will use that expertise to produce effective marketing, introduce you to unfamiliar concepts, and guide you through any new processes. Your marketing team is just as invested in its success, so heeding their insight is essential to successfully working with them.

Provide Them with Materials

The best marketing content has real depictions of your business. People love to see authenticity at work. Stock photography is convenient and has its uses, but the strongest and most successful marketing has images and videos of your business, its products, and team. Unfortunately, your marketing team cannot always be present to capture such content. Thankfully, most people today have phones with great cameras sitting in their pockets. Take pictures and record videos of your business operating when the opportunity arises. We recommend creating a cloud drive such as Google Drive or Dropbox where you can regularly upload the materials for your marketing team to access. Not everything might be a perfect asset for your marketing team, but regularly providing them with those materials will give them a treasury for creating some truly outstanding and special marketing. If you want some more professional materials, consider getting professional photography and videography of your business and brand.

There are myriad other materials that can help your marketing team be successful. Branding materials from companies whose products you carry are high quality and valuable. Has your business received thank you messages? Those are fantastic testimonials for your marketing team to advertise. If you’re not sure what materials might be useful and your marketing team has, it is best to ask. Your marketing team will happily inform you of the kinds of materials that can help them be more successful. 

A Critical Part of Your Business

Following these best practices is critical to successfully working with your marketing team. Steady communication, clear and definitive goals, space for input, and a regular supply of materials will provide them the basis to help your business grow. Your marketing team is a critical component of your business, and like any organ, it needs to work together with the others to ensure the body’s, in this case your business’, health and success. If you are ready to start meeting your marketing goals, contact Rosewood today.

Google building hosting ads great for small business

It’s a misconception that the monolithic online advertising platform of Google Ads is only for large businesses. Google Ads provides a platform that is actually advantageous for small businesses to grow their reach and brand discoverability. Scalability, precise targeting, and detailed reports make Google Ads great for small business. If you’re curious how, keep reading.  

Budgeting that Scales

Scalability is one of the central reasons Google Ads is perfect for large and small businesses alike. Google Ads doesn’t require running a full marketing platform of every kind of campaign with a massive budget. Instead, small businesses can start with a single targeted campaign and expand as you determine what methods are successful. After that, it is easy to scale up and down as needed. This is great for small businesses who occasionally have product or service launches, special promotions, or more active seasonal periods. Google Ads makes it easy to run those additional campaigns at the appropriate times and scale back to more standard ads when its timely.

Pay Per Click Model is Great for Small Businesses

Google Ads run on a pay or cost per click model, i.e., a business only pays for each click on the ad. The rates for these ads are according to the search terms set for the ad. More popular key terms will have a higher fee than those searched less frequently. This is great for small businesses because they often operate in a niche, meaning their ad key terms can be more focused and cheaper. Furthermore, you will only be paying for the ads that are working, meaning an ad’s cost is directly relational to its performance.

Targeting Locality

Today, many small businesses benefit from online sales, but they still rely largely on local customers and clients. This makes Google Ads especially great for small businesses. Over 46% of Google searches are for local information. This means nearly half the searches made by those near your small business are providing ideal advertising opportunities. With Google’s Geotargeting, you can define your ads to appear specifically in searches made in the area around your business. Google’s detailed metrics even allows you to target certain demographics within those locals. Overall, Google Ads are great for increasing your business’ local presence and discoverability.

Customizability where Ads Appear

Google Ads can appear in Google searches, shopping suggestions at the top, maps, Play apps, and partner websites. This provides a small business with a wide assortment of places to put their ads. These further allow a business to target a specific demographic or potential client. For example, product-based businesses can have their products appear at the top of any search as a shopping suggestion, increasing your business’ discoverability as a shopping option.

Clear Metrics and Transparent Results for Small Businesses

Google provides thorough and clear statistics and reports for any ads and campaigns you run. These statistics will indicate which leads generate clicks, where ads are most effective, and what kind of ads people respond to. For small businesses that will be creating fewer and more targeted ads, this provides immensely valuable information for tracking performance and selecting and creating the most effective ads. Those metrics also include detailed budget tracking that is highly beneficial for small businesses. These clearly show the ROI of each ad and campaign so you can properly scale and allocate your advertising budget appropriately.

Great Feedback for Small Business SEO

Advertising tends to provide more immediate results for determining what generates clicks and visits to your business’ website than building up its search engine optimization (SEO). Smaller businesses tend to add pages slower to their websites, since they inherently have a smaller content production pipeline. This can make optimizing search engine performance a lengthier process for a small business. However, SEO is vital for the performance of your business’ website in searches and growing your brand’s discoverability. The performance metrics from Google Ads are great for a small business to determine what potential customers or clients are interested in, helping you tailor your site’s content to organically appear more often in their searches.  

Getting Started with Google Ads

Hopefully this short list of key features of Google Ads makes it clear how the platform is great for small businesses. It’s scalability, local functionality, diverse tool set, and detailed reporting make it ideal for small business advertising. Want to start growing your business’ discoverability with Google Ads? Contact Rosewood and ask about our Google Ad services to help you get you started!

A laptop screen with 4 zoom participants.

As remote work becomes standard for many industries, companies need to strive to build and support their team’s professional community. As an entirely remote team, we here at Rosewood have some key strategies that have been invaluable for team building in a remote work environment. 

One is the Loneliest Number

Remote work has provided both employees and businesses with benefits. It saves employees the cost of a lengthy commute as well as the flexibility and convenience of working from home. That has both direct and indirect benefits on employees’ mental health which results in up to 47% increased productivity. The option of remote work further benefits businesses by reducing the costs for workspace and offers a larger and more diverse pool of skilled applicants across the country and even the world. But that remote work can also deprive workers of a collegial community that offers socialization, collaboration, networking, and mentoring. In a survey by Buffer, 24% found loneliness and isolation their main struggle with remote work while another 17% said communication and collaboration. That separation can lead to a disconnect from one’s work and lower their enthusiasm or focus. To combat that isolation, consider the following advice for building and uniting that remote team.

Communication Channels Tie the Team Together 

Communication is essential for every kind of collaboration. Colleagues need to stay connected and informed to ensure a project is properly progressing. Provide both asynchronous and synchronous communication tools for your employees. Asynchronous communication, like email or project management platforms (, allows team members to communicate directly. It’s particularly useful for sending crucial information and accommodating the different work schedules and timezones a remote team can have. Synchronous communication, such as in virtual meetings, allows for team members to discuss immediately. This kind of communication is best when a conversation or active dialogue is necessary. It also allows for more open-floor discussions where team members, who may not want to or be able to contribute in an email chain, will provide their own input on an issue or project.

Messaging Platforms Create Community

Professional messaging platforms such as Slack provide both asynchronous and synchronous communication channels. Direct messages between team members or conversations between a sub-team can be asynchronous, while communication on team, project, or company branch channels is typically synchronous, as channel members respond to each other instantaneously. Platforms like Slack allow the organization of your team members into channels that can be distinguished by company branches (e.g. marketing, web design) or projects (e.g. February photoshoot). Creating such channels organizes communication in your company, so that everyone can easily stay updated on their specific work concerns while not being confused with irrelevant information.

Fun is Essential to Team Building

Don’t make your communication channels all about work. Remote team building relies on socializing, and people create strong social bonds by talking about more than work. Create channels where your team can discuss TV shows, movies, or various hobbies along with an open-ended “Random” or “Miscellaneous” channel. Be sure to set limits on the kind of comments or material that should be discussed. Part of building a united team is ensuring your work community is respectful and accepting. Just like public online communities, moderation will help keep any messaging channel welcoming for all team members.

Co-working Spaces

While not all of your team members live close to one another, some might. These members can occasionally socialize and collaborate in-person. This doesn’t mean you have to find a dedicated office space in their area. Instead, you can facilitate their use of a co-working space to regularly meet and work together and socialize. These co-working spaces also provide the opportunity to meet and socialize with other members of your industry. Those additional networking opportunities will benefit the social and mental health of your employees, while also potentially providing your team and business with valuable industry connections.

Bringing the Team Together

If some team members do live nearby to one another, you can build team unity with social events outside work. Provide social planning channels where employees can express their interest in meeting up. You can even host an annual event where all employees can come to one central location for a social event. Last year, Rosewood’s team members from across Canada came to Toronto for a photoshoot, escape room, and dinner. It was an excellent bonding and team building moment for our entirely remote team.

Online Events are Perfect for Remote Team Building 

Events don’t just need to be in-person. As many looked for digital socialization methods during the pandemic, the options have flourished. Providing digital events where employees can socialize in a relaxed setting is perfect for team building in remote settings. Use Zoom or other online meeting platforms to host events where coworkers can socialize and play games. In the last few years, Jackbox Games have become a digital party standard because of their humor and play structure. Only one person needs to own and share the game’s video, while each player participates through an internet browser on their phone or computer. There are also numerous other games available in browsers or games with low computer requirements and on phones. During the pandemic, the social deception game Among Usbecame popular precisely for this reason. If employees prefer other forms of entertainment, movie and TV events are easily arranged as streaming services provide “watch party” modes where everyone can watch the same thing simultaneously. 

Building Your Team’s Connection Starts with You

In truth, there are now innumerable resources for building a united team in a remote work environment. People are naturally drawn to socialize, especially with those they have something in common with like their workplace. The best tactic is to get a sense of what interests your team. Any socialization will only work if employees want to participate. If you want to get your team to talk with each other, it starts with talking to them.