Graphic of a man and a women touching different parts of the website on a screen. There is another man off the sign holding an EU flag and a megaphone to their mouth

As a website owner, it’s critical that you ensure you are in compliance with worldwide laws regarding website cookies. If your business website has traffic from European countries, take the time to consider whether you are meeting the EU minimum website cookies compliance standards. If not then it’s time to make the necessary updates to your site.

Who Needs to Comply with the European Cookie Law?

The EU cookie law applies to any website which attracts visitors from the EU. Even if your business is located in the US, Canada, or elsewhere in the world, you need to make sure you are meeting the minimum standards when you have EU visitors. In order to remain in compliance, your website should not load or save any cookies until the site visitors confirm their decision via your cookie consent form. This form needs to offer the option to decline cookies entirely, or you will be breaking this law.

When designing your cookie consent form, another part of the regulations in the EU is the colours and sizing of the buttons. You must not force or influence the actions of the visitors, so the accepting and declining buttons must be the same colour and size. Another regulation to keep in mind is that in Austria, the use of Google Analytics to track website usage became illegal in January 2022. At the moment, this only impacts Austria, but there’s a chance we may see other countries follow this trend in the future.

Different Types of Cookies

To remain in compliance with EU law, it’s critical that you are aware of what cookies are in terms of your website. Cookies are text files that contain smaller pieces of data to identify your computer within a network. The data that’s stored within the cookies will be created by your server when you connect, and it’s labelled with a unique ID for your computer. The server can then read your ID and know how to serve you best.

HTTP cookies are created by a web server when someone browses your website. They will then be placed on the device or computer by the user’s web browser, allowing web servers to store information on your device. They can be used to track a user’s activity or save information that they’ve previously entered online.

Another type of cookie that you may use on your website is an authentication cookie. These are used by web servers to check that a user is logged in and the account that they are using. This stops users from having to authenticate themselves on every single page that has sensitive information, offering a better user experience while keeping your site secure. Finally, tracking cookies are used to create long-term records of a user’s browsing history. These are non-essential cookies, and so you will need to ensure you are receiving informed consent from your website visitors for storing these on their devices.

As you can see, it’s critical for website owners to keep in compliance with EU laws when they are attracting visitors from European countries. To help you keep up to date with GDPR cookie compliance, we highly recommend using this WordPress plugin on your site.

Contact us today if you would like us to look into whether your website is complying with the EU laws.

Graphic of a cell phone with a lady talking out of a mega phone. The graphic title says 'Why you should hire a social media manger"

As a business owner, you no doubt know how challenging it can be to stand out online today. With millions of businesses using Facebook and Instagram to attract new customers, social media marketing is more important than ever. Keep reading as we share the top reasons you need to hire a social media manager this year.

Stay Up to Date With Social Media Trends

Instagram, Facebook and Tiktok are constantly changing and are always introducing new features. In order to keep ahead of the competition, you need to use these tools to your advantage. An account manager will be able to share the current algorithm trends and ensure you adapt your content strategy to continue reaching a wider audience online.

Build a Stronger Social Media Plan

When it comes to posting, you need to have a strong plan in place for your content. Instead of yourself or another employee just randomly posting pictures and updates, social media marketing will help you to have a more strategic plan for your upcoming campaigns. An account manager can monitor your current content and work with you to find ways to improve your digital marketing. 

Assist Your Customers in a Timely Manner

An account manager will be here to support you in replying to your customers as quickly as possible. They’ll also be able to deal with any negative feedback you receive promptly to avoid damaging your digital reputation. Many business owners are juggling dozens of tasks each day, and social media marketing is the last thing they have time to do. By hiring someone who will be dedicated to this task, you can be sure you’ll stay on top of your accounts at all times.

Grow Your Following

In order to thrive in the online world, you need to continually attract new followers. This can be a huge challenge in competitive industries. A social media manager will know the top ways to find potential customers. They can help you to get featured on another brand’s page and work on collaborations that will spread the word about your business.

Reporting

If you are looking to improve your online marketing strategy, you’ll need to receive updates and reports about how your work is going. A social media manager will provide you with regular reports, which will give you a clear idea of how your accounts are growing. From there, they’ll be able to identify any weaknesses in your current strategy and work with you to make changes in the future.

With so many benefits of working with a manager, this is something we recommend any business invests in this year. No matter what type of business you own, you can benefit from increasing your online following and improving your social media strategy. For more information about working with our team on your social media marketing, contact us today.

A graphic with the text "Creating an effective content strategy for social media doesn't need to be time consuming. The text is in purple. The background is in blue with a white boarder.

A lot goes behind creating an effective content strategy for social media.

Writing engaging captions, creating graphics, picking hashtags and everything else that goes into managing a social media account on a regular basis can be pretty time-consuming.

And even more so, if you are doing it all alone.

This is why a lot of people find that creating a content strategy for their social media platforms can be beneficial, but a bit daunting because in the beginning, it can take time.

However, it doesn’t have to be time-consuming if you know where to look. Let’s take a look at the more efficient ways of creating an effective content strategy without spending too much time.

Steps To Creating The Perfect Content Strategy For Your Social Media Platforms

Set Proper Goals

Setting specific goals for your business will enable you to have a better understanding of the content you want to create for your audience. Some of the chief goals that brands generally focus on include – lead generation, growing your audience, increasing web traffic and increasing engagement.

Planning Your Content Strategy

Pre-planning your social media content is a great way to help cut down on time. You can do this by creating templates for posts that you can build engaging content off of. Base these off of what your audience already responds well to. This is a great first step if your goal is to see a surge in the engagement of your posts.

Using in-app analytics can help with your content planning. Facebook and Instagram allow their users to take a look at their analytics if they have a business account. Taking the time to see which posts generated a higher engagement rate can help plan what content you want to focus on.

Accurate Promotion and Distribution of Content

Creating promotion posts itself will not be enough unless your audiences are actively distributing the content. So how does distribution of content work?

Say for example that you have put up a flash sale post on your story to promote sales. Try making the caption of the story more engaging by asking a question, creating a poll or allowing your audiences to re-share it. Adding a “call to action” (CTA) in your caption will help increase engagement.

Pro Tip: Great content is relatable, relevant and sharable.

Creating a content strategy doesn’t have to be time consuming. Start by planning out your goals and doing comprehensive research before designing a content strategy. This will save you time and enable you to create more engaging and effective content for your business! Knowing who your followers are, what they interact with and what posts get the highest engagement rate are all great places to start creating a strategy for your content.

Don’t have the time? Book a call with us today to go over how we can help you with your social media!