The effectiveness of your PPC (pay per click) or CPC (cost per click) ads relies on their keywords. That’s true whether they’re ads on Google, Meta, or TikTok. Keywords or phrases determine, when, how frequently, and to whom they’ll appear. Depending on your terms, they’ll also affect cost. As a result, the right keywords are […]
Latest Posts
Rosewood’s Guide To Influencer Relationships
You probably have found and started a relationship with an influencer for your business’ social media marketing. Maybe you followed our recent advice about the benefits of micro-influencers for small businesses. Like any relationship, those…
Google + Facebook Ads: Where to Start
If you’re getting started with online advertising, the two foundations are Google and Facebook (or Meta) Ads. Google Ads allows you to have ads appear in searches and on any of Google’s services, e.g. YouTube. Meta’s ad platform lets…
Are You Ready to Build a Website?
Today, every business needs a website. It allows potential customers or clients to learn about your service, contact you, view, and book services, and/or purchase products. When starting a new business, building its website is one of the first…
2022’s Holiday Social Media Trends
Halloween is over. Ghosts and the Monster Mash have been dethroned by the holiday spirt and Mariah Carey. It’s also time for social media channels to shift into holiday gear. So, to start the season, Rosewood is gifting to a list of the major…
Rosewood is Celebrating Its 7th Birthday!
Wow, it’s been a wild ride, and Rosewood is celebrating its 7th birthday!
From the start, founder Deanna has always been an avid learner and kept an eye on marketing trends to identify opportunities for growth. Over the years Rosewood…
Email Marketing 101
This week’s blog is an introduction to email marketing. With the rise of social media, some believe email is “dead”. In reality, email is still essential, and there are over 4 billion email users daily and most customers prefer to receive communications…
Rosewood’s Guide For Website Mobile Optimization
Phones have changed the way we think about web design overall for mobile optimization. A website must be responsive, meaning it will adapt and resize based on any sized device. Once, long ago in the 90s and early 2000s, websites were primarily…
5 Essential Places to List Your Business
Today, it’s typical that people find businesses through internet searches. Whether it is through search engines, map apps, or social media, it is crucial to list your business on various services for your business’ discoverability.
Listing…
Accessibility Across Social Media Platforms
Two months ago, we provided some advice for updating your website to meet and comply with web accessibility standards and why it is beneficial for your business beyond just being a legal requirement. The inclusivity of accessibility…
Why Micro-Influencers May Be For You
By now, everyone should be familiar with how important social media is for growing their business. For example, 83% of Instagram users now discover new products there. Part of this surge in social media’s role has increased the…
AI & Web Design: What You Should Know
Thinking about or didn’t know you can use AI (artificial intelligence) and machine learning to design your website? Both can design powerful, customer-facing tools that make your website a better experience, but they come with limitations.…
Tips for Keeping Your Concentration While WFH
Having trouble keeping concentration while WFH (working from home)? WFH comes with benefits. It means no commutes, no being stuck in traffic, and wearing comfy clothes. It also presents a whole new set of possible distractions.
While the…
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Latest Posts
- Mastering Keywords Research: Uncover Hidden Opportunities for Google AdsMay 8, 2024 - 3:00 am
- The Psychology of Web Design: Creating an Intuitive User ExperienceApril 10, 2024 - 4:00 am
- The Role of Social Listening in Understanding Your AudienceMarch 13, 2024 - 2:00 am