Graphic of a man and a women touching different parts of the website on a screen. There is another man off the sign holding an EU flag and a megaphone to their mouth

As a website owner, it’s critical that you ensure you are in compliance with worldwide laws regarding website cookies. If your business website has traffic from European countries, take the time to consider whether you are meeting the EU minimum website cookies compliance standards. If not then it’s time to make the necessary updates to your site.

Who Needs to Comply with the European Cookie Law?

The EU cookie law applies to any website which attracts visitors from the EU. Even if your business is located in the US, Canada, or elsewhere in the world, you need to make sure you are meeting the minimum standards when you have EU visitors. In order to remain in compliance, your website should not load or save any cookies until the site visitors confirm their decision via your cookie consent form. This form needs to offer the option to decline cookies entirely, or you will be breaking this law.

When designing your cookie consent form, another part of the regulations in the EU is the colours and sizing of the buttons. You must not force or influence the actions of the visitors, so the accepting and declining buttons must be the same colour and size. Another regulation to keep in mind is that in Austria, the use of Google Analytics to track website usage became illegal in January 2022. At the moment, this only impacts Austria, but there’s a chance we may see other countries follow this trend in the future.

Different Types of Cookies

To remain in compliance with EU law, it’s critical that you are aware of what cookies are in terms of your website. Cookies are text files that contain smaller pieces of data to identify your computer within a network. The data that’s stored within the cookies will be created by your server when you connect, and it’s labelled with a unique ID for your computer. The server can then read your ID and know how to serve you best.

HTTP cookies are created by a web server when someone browses your website. They will then be placed on the device or computer by the user’s web browser, allowing web servers to store information on your device. They can be used to track a user’s activity or save information that they’ve previously entered online.

Another type of cookie that you may use on your website is an authentication cookie. These are used by web servers to check that a user is logged in and the account that they are using. This stops users from having to authenticate themselves on every single page that has sensitive information, offering a better user experience while keeping your site secure. Finally, tracking cookies are used to create long-term records of a user’s browsing history. These are non-essential cookies, and so you will need to ensure you are receiving informed consent from your website visitors for storing these on their devices.

As you can see, it’s critical for website owners to keep in compliance with EU laws when they are attracting visitors from European countries. To help you keep up to date with GDPR cookie compliance, we highly recommend using this WordPress plugin on your site.

Contact us today if you would like us to look into whether your website is complying with the EU laws.

Graphic of a cell phone with a lady talking out of a mega phone. The graphic title says 'Why you should hire a social media manger"

As a business owner, you no doubt know how challenging it can be to stand out online today. With millions of businesses using Facebook and Instagram to attract new customers, social media marketing is more important than ever. Keep reading as we share the top reasons you need to hire a social media manager this year.

Stay Up to Date With Social Media Trends

Instagram, Facebook and Tiktok are constantly changing and are always introducing new features. In order to keep ahead of the competition, you need to use these tools to your advantage. An account manager will be able to share the current algorithm trends and ensure you adapt your content strategy to continue reaching a wider audience online.

Build a Stronger Social Media Plan

When it comes to posting, you need to have a strong plan in place for your content. Instead of yourself or another employee just randomly posting pictures and updates, social media marketing will help you to have a more strategic plan for your upcoming campaigns. An account manager can monitor your current content and work with you to find ways to improve your digital marketing. 

Assist Your Customers in a Timely Manner

An account manager will be here to support you in replying to your customers as quickly as possible. They’ll also be able to deal with any negative feedback you receive promptly to avoid damaging your digital reputation. Many business owners are juggling dozens of tasks each day, and social media marketing is the last thing they have time to do. By hiring someone who will be dedicated to this task, you can be sure you’ll stay on top of your accounts at all times.

Grow Your Following

In order to thrive in the online world, you need to continually attract new followers. This can be a huge challenge in competitive industries. A social media manager will know the top ways to find potential customers. They can help you to get featured on another brand’s page and work on collaborations that will spread the word about your business.

Reporting

If you are looking to improve your online marketing strategy, you’ll need to receive updates and reports about how your work is going. A social media manager will provide you with regular reports, which will give you a clear idea of how your accounts are growing. From there, they’ll be able to identify any weaknesses in your current strategy and work with you to make changes in the future.

With so many benefits of working with a manager, this is something we recommend any business invests in this year. No matter what type of business you own, you can benefit from increasing your online following and improving your social media strategy. For more information about working with our team on your social media marketing, contact us today.

Blog Graphic of the Shopify logo (Green shopping bag with the letter S in the centre) with letters flying around the top of it.

As a Shopify store owner, email marketing is one of the best tools on offer to help you retain customers and build relationships with potential clients. When compared to other digital marketing options, you’ll find that it offers the highest ROI and encourages more repeat purchases. The key to a successful email workflow is to find campaigns that work for your audience. Keep reading as we share some of our top email marketing ideas so you can set up email workflow sequences to build your customer base this year.

A Lead Nurturing Series (An Email Workflow Sequence)

Lead nurturing is a critical email marketing practice for Shopify store owners. You’ll use this type of email workflow to push your customers through your sales cycle. Only a very small percentage of customers are ready to purchase immediately, but about half of them will buy something in the future. Instead of focusing all of your time and energy on the small group who are ready to part with their money now, you need to nurture the others, so they choose your Shopify store when it’s time to purchase.

A good lead nurturing email series could look like this:

Educate your subscribers

The first email in the series can offer more information about your industry. For example, if you are a skincare company, consider educating your customers about the top types of products to improve various skin conditions.

Emails-based on-site browsing

Use your Shopify store history to send a final follow-up email that is based on their initial communication with your site.

Introduce your brand

The next email focuses on sharing more about your brand story. You can use this to build your connection with your audience and share why you are a better choice than other companies.

Share stories

Customers are far more likely to buy from a company who they can connect with. Share stories about how your products have changed other people’s lives in the third email in the series.

New Customer Email Workflow

A brand-new customer needs a slightly different approach to guarantee they’ll return to your Shopify store. Start with a welcome email to begin, before checking in a few days later to see how their purchasing process was so far. Two days after the product arrives, you’ll want to check in again and see if it has arrived and if there are any concerns so far. This can then be followed with a feedback or review email a few days after, which can offer valuable feedback for your email marketing team. Following that, it’s time to move on to securing their future custom. A time-sensitive promotion email is the best way forward, which you can send a second reminder of the following day. You’ll need to ensure the promotion is very limited so that they act quickly and return to your company straight away instead of shopping elsewhere.

There are so many different ways to use email marketing as a Shopify store owner. By using a combination of the email workflow sequences we shared here today you can convert new customers to paying ones. We highly recommend creating templates that you can use over and over again so you don’t spend hours sending emails. In our next blog, we will expand more on this topic and how to use email sequences for how to welcome new customers, repeat customers as well as what to do when you have customers who have abandoned cart. With these tips, we hope that you’ll quickly see a huge improvement to your sales when you apply all of these techniques this year, helping your Shopify store to have its best year yet in 2022. Seems like too much? Contact us today and we can help you set up your next email campaign!