Phone screen showing various online directory apps

Today, it’s typical that people find businesses through internet searches. Whether it is through search engines, map apps, or social media, it is crucial to list your business on various services for your business’ discoverability. 

Listing services or online directories populate your business into search results and are the main way users and potential customers will learn about your business. Most of these will allow you to add important information about your business, such as its name, logo, location, hours, contact information, and any other pertinent information, e.g. a restaurant can include its menu. Depending on the service, you can also include photos, make regular posts, announce events, and provide offers.

Listings are a great way to establish a good reputation. On some, like Google and Facebook, users can leave reviews and ratings of your business. On other directories, they can also recommend your businesses in comments. These reviews boost consumer trust, with at least 73% of consumers trusting other customer reviews. By creating a listing, you also take control of this reputation. You can verify and take steps to remove false, negative reviews. You can similarly upload high quality photos and remove users’ poor-quality ones to ensure a good impression.

These listings are also a great way to connect with your customers. You can respond to the reviews, thank those celebrating your services or attempt to address those who may have complaints. Users and customers can also contact you through direct messaging on these services with questions, and you can respond to them directly.

Local Matters

While online directories allow people from a wider geographic range to find your business digitally, they’re extremely important for local business. Research shows that 97% of users search for local business, with 46% of all searches aimed at finding a local answer. Similarly, 76% of customers look at a business’ online presence before they physically visit. So even if your business’ operations are entirely physical and in-person, your discoverability among a local clientele still depends on these listings.

Listing Services/Online Directories

There is a myriad of places where you could list your business on the internet. It would be impossible to put your business everywhere, besides an ineffective use of your time. Let’s be honest, no one’s using the yellow pages anymore. Here are first five services where you should be listing your business.

Google Business Profile

Previously Google My Business, a Google Business Profile is listing for your business that appears in Google Search and Maps. Creating a Google profile for your business should be your first step to listing your business online. Google still holds more than 79% of all desktop searches, and on mobile it accounts for 60% of all searches, making a Google Business Profile is an easy way to immediately improve discoverability. 

Apple Places

While Google Maps is the primary service for desktop and Android searches, many iOS users prefer the default Apple Maps app for searching their area. As a result, it’s a good idea to also register a Business Place on Apple, which will list your business on Apple Maps and populate it in Safari and Siri search recommendations.

Bing Places

Google may be king, but don’t count out Bing. Microsoft’s search engine still has over 1.114 billion users, part of which stems from the fact that it is built into every Windows install. 55% of those users search for products and businesses. For full search coverage, it’s best to add your business as a Bing Place.

Facebook Pages

Facebook Pages for businesses are aimed at increasing their discoverability among an audience. Users can become fans of your business. This means they will see any updates, posts, or new photos you upload in their feed. Any post they like or engage with will also populate into their friends’ feeds, and Facebook can also populate your page into their feed as a recommendation.

LinkedIn Pages

LinkedIn pages, like Facebook pages allow you create posts and have followers. A LinkedIn page also creates and builds a network for your business among your employees and their connections. It also allows you to connect to other business’ pages. While general consumers are less likely to find a business through LinkedIn, it is especially advantageous if your business regularly partners with or provides services for other businesses or professionals. 

Some other recommendations

Tripadvisor

Many users refer to Tripadvisor for customer reviews, especially in the hospitality industry. If your business is in this industry, it’s a good idea to create or take control of your business’ listing

Instagram and TikTok

You are probably all too aware that social media is extremely important for your business and customer outreach. However, a business page on Instagram and TikTok is only becoming increasingly important for discoverability. A Google senior vice president recently referenced an internal study that found 40% of young people search for local businesses, especially restaurants, through TikTok and Instagram rather than through Google.

Getting Your Listings Together

Creating these listings can take some work. Reach out to Rosewood Marketing, and we can also help you discover more specialized online directories suitable to list your business. We can also help you develop your brand to create cohesive and consistent listings. Our photography and videography team can help you create striking visual content. Lastly, our Digital Marketing and Social Media Marketing teams are masters of creating content and engagement to help you create productive listings. 

Man staring at computer screen
Graphic of a cell phone with a lady talking out of a mega phone. The graphic title says 'Why you should hire a social media manger"

As a business owner, you no doubt know how challenging it can be to stand out online today. With millions of businesses using Facebook and Instagram to attract new customers, social media marketing is more important than ever. Keep reading as we share the top reasons you need to hire a social media manager this year.

Stay Up to Date With Social Media Trends

Instagram, Facebook and Tiktok are constantly changing and are always introducing new features. In order to keep ahead of the competition, you need to use these tools to your advantage. An account manager will be able to share the current algorithm trends and ensure you adapt your content strategy to continue reaching a wider audience online.

Build a Stronger Social Media Plan

When it comes to posting, you need to have a strong plan in place for your content. Instead of yourself or another employee just randomly posting pictures and updates, social media marketing will help you to have a more strategic plan for your upcoming campaigns. An account manager can monitor your current content and work with you to find ways to improve your digital marketing. 

Assist Your Customers in a Timely Manner

An account manager will be here to support you in replying to your customers as quickly as possible. They’ll also be able to deal with any negative feedback you receive promptly to avoid damaging your digital reputation. Many business owners are juggling dozens of tasks each day, and social media marketing is the last thing they have time to do. By hiring someone who will be dedicated to this task, you can be sure you’ll stay on top of your accounts at all times.

Grow Your Following

In order to thrive in the online world, you need to continually attract new followers. This can be a huge challenge in competitive industries. A social media manager will know the top ways to find potential customers. They can help you to get featured on another brand’s page and work on collaborations that will spread the word about your business.

Reporting

If you are looking to improve your online marketing strategy, you’ll need to receive updates and reports about how your work is going. A social media manager will provide you with regular reports, which will give you a clear idea of how your accounts are growing. From there, they’ll be able to identify any weaknesses in your current strategy and work with you to make changes in the future.

With so many benefits of working with a manager, this is something we recommend any business invests in this year. No matter what type of business you own, you can benefit from increasing your online following and improving your social media strategy. For more information about working with our team on your social media marketing, contact us today.

facebook marketing tips rosewood deanna simone

Facebook marketing may seem tricky at first, but once you get the hang of it – you will be able to take your brand’s online presence to new heights in no time! Check out these 5 hacks which will help you generate traffic and successfully target the right people.

  1. Specify Your Target Market

Facebook allows a highly complex level of ad targeting and is undoubtedly one of the main reasons to be excited about Facebook marketing as a whole. You can target a specific group of people based on their exact language spoken, age, geographic location, hobbies, interests, # of kids, and so much more. Hopefully, you’ve already dedicated time and resources to analyzing your customer base and forming buyer personas. And now you can put those personas to use and advertise directly to the people that are most likely to be interested in your products or offerings.

  1. Target Your Existing Leads

Using Facebook’s ‘Custom Audiences’ feature, you can target leads you’ve captured from your newsletter signup or other lead generation efforts, or even a group of your current customers that you’re trying to upsell. In addition to focusing on insanely targeted audiences, you should also be creating ads for the clients/customers you already have, but in an even more personalized way. For example, if you have a list of people who downloaded a guide titled “Introduction to Building Your Own Website” – you can upload that list and target these people with a custom ad that discusses the next steps for taking their website to the next level.

  1. Clone Your Main Revenue-Generating Audience

Once you’ve acquired enough data, you can actually clone your top-performing Facebook audience! Facebook’s has a ‘Lookalike Audience’ feature which allows you to take an audience you already have and expand your reach by finding new leads that have similar characteristics. In other words, you can duplicate your best customers. It really is that easy! 

  1. Humanize Your Brand with Employee Photos

Facebook’s foundation is built on connecting people. The original intent of Facebook was to interact with friends, and not necessarily advertise your business, but it’s easy for digital marketers to forget this. Focusing solely on product-related messages will only take you so far. Showing the people behind the scenes will allow you to connect with your audience in a more relatable and human way.

  1. Make Effective Use of Emojis

According to AdWeek92% of online users use emojis, and frequent users feel emojis express their feelings more accurately than words. Emojis are kind of like dogs and babies – (almost) everyone loves them! In short, use emojis in your Facebook marketing posts to add personality and emotion to your text.

And there you have it! And you never know, by putting these 5 hacks to use – Facebook Advertising may soon become your fastest-growing marketing channel!

Questions? Get in Touch!

Until Next Time,

Deanna