Phone screen showing various online directory apps

Today, it’s typical that people find businesses through internet searches. Whether it is through search engines, map apps, or social media, it is crucial to list your business on various services for your business’ discoverability. 

Listing services or online directories populate your business into search results and are the main way users and potential customers will learn about your business. Most of these will allow you to add important information about your business, such as its name, logo, location, hours, contact information, and any other pertinent information, e.g. a restaurant can include its menu. Depending on the service, you can also include photos, make regular posts, announce events, and provide offers.

Listings are a great way to establish a good reputation. On some, like Google and Facebook, users can leave reviews and ratings of your business. On other directories, they can also recommend your businesses in comments. These reviews boost consumer trust, with at least 73% of consumers trusting other customer reviews. By creating a listing, you also take control of this reputation. You can verify and take steps to remove false, negative reviews. You can similarly upload high quality photos and remove users’ poor-quality ones to ensure a good impression.

These listings are also a great way to connect with your customers. You can respond to the reviews, thank those celebrating your services or attempt to address those who may have complaints. Users and customers can also contact you through direct messaging on these services with questions, and you can respond to them directly.

Local Matters

While online directories allow people from a wider geographic range to find your business digitally, they’re extremely important for local business. Research shows that 97% of users search for local business, with 46% of all searches aimed at finding a local answer. Similarly, 76% of customers look at a business’ online presence before they physically visit. So even if your business’ operations are entirely physical and in-person, your discoverability among a local clientele still depends on these listings.

Listing Services/Online Directories

There is a myriad of places where you could list your business on the internet. It would be impossible to put your business everywhere, besides an ineffective use of your time. Let’s be honest, no one’s using the yellow pages anymore. Here are first five services where you should be listing your business.

Google Business Profile

Previously Google My Business, a Google Business Profile is listing for your business that appears in Google Search and Maps. Creating a Google profile for your business should be your first step to listing your business online. Google still holds more than 79% of all desktop searches, and on mobile it accounts for 60% of all searches, making a Google Business Profile is an easy way to immediately improve discoverability. 

Apple Places

While Google Maps is the primary service for desktop and Android searches, many iOS users prefer the default Apple Maps app for searching their area. As a result, it’s a good idea to also register a Business Place on Apple, which will list your business on Apple Maps and populate it in Safari and Siri search recommendations.

Bing Places

Google may be king, but don’t count out Bing. Microsoft’s search engine still has over 1.114 billion users, part of which stems from the fact that it is built into every Windows install. 55% of those users search for products and businesses. For full search coverage, it’s best to add your business as a Bing Place.

Facebook Pages

Facebook Pages for businesses are aimed at increasing their discoverability among an audience. Users can become fans of your business. This means they will see any updates, posts, or new photos you upload in their feed. Any post they like or engage with will also populate into their friends’ feeds, and Facebook can also populate your page into their feed as a recommendation.

LinkedIn Pages

LinkedIn pages, like Facebook pages allow you create posts and have followers. A LinkedIn page also creates and builds a network for your business among your employees and their connections. It also allows you to connect to other business’ pages. While general consumers are less likely to find a business through LinkedIn, it is especially advantageous if your business regularly partners with or provides services for other businesses or professionals. 

Some other recommendations


Many users refer to Tripadvisor for customer reviews, especially in the hospitality industry. If your business is in this industry, it’s a good idea to create or take control of your business’ listing

Instagram and TikTok

You are probably all too aware that social media is extremely important for your business and customer outreach. However, a business page on Instagram and TikTok is only becoming increasingly important for discoverability. A Google senior vice president recently referenced an internal study that found 40% of young people search for local businesses, especially restaurants, through TikTok and Instagram rather than through Google.

Getting Your Listings Together

Creating these listings can take some work. Reach out to Rosewood Marketing, and we can also help you discover more specialized online directories suitable to list your business. We can also help you develop your brand to create cohesive and consistent listings. Our photography and videography team can help you create striking visual content. Lastly, our Digital Marketing and Social Media Marketing teams are masters of creating content and engagement to help you create productive listings. 

Man staring at computer screen

Do you have a small business?  Have you claimed your business online?  If not, you are missing out on a potentially huge online marketing strategy!  The best part is, most online directories have a free listing option.  What are you waiting for?

Online directories for business are a great place to start building your online marketing presence

Online Directories can be a great way to start getting your business noticed.  Most likely you have heard of the larger players out there like Google, Bing, Yahoo, Yellow Pages, etc.   They all have online directories available on your computer, mobile phone, tablet and even vehicle GPS systems.

Did you know most online directories for business have free listing options?

Yes! Most online directories do offer free listings.  These typically include your business name, address, phone number, a brief description of your goods/services, and can include a limited number of images.

What about paid online listing options?

Most online directories do have different tiers of paid advertising and promotion.  The inclusions can range from the ability to add a longer description, upload a menu, add more images, link to your website, offer exclusive deals through the directory, etc.  The added features range depending on the specific directory.  It’s a good idea to contact one of their customer service reps to see the best plan for your business.

What is a good place to start?

A great place to start would be… Google!  Google is the number one ranked search engine in the world.  Followed by Bing and Yahoo.  These would be great places to start claiming your business and building your listings.

Claiming Your Business

If you’ve been in business a while, chances are your business has already been populated by one of these search engines.  Once you find your listing, the next step is to claim it.  Once claimed and confirmed, you will be able to edit and update your listing to better reflect your business and start driving traffic towards you and your website.

If you would like help claiming your business online or just growing your online presence in general, I invite you to contact me by telephone or email, or through FacebookTwitter, or LinkedIn.  I look forward to helping you help our community!

Until next time,