The effectiveness of your PPC (pay per click) or CPC (cost per click) ads relies on their keywords. That’s true whether they’re ads on Google, Meta, or TikTok. Keywords or phrases determine, when, how frequently, and to whom they’ll appear. Depending on your terms, they’ll also affect cost. As a result, the right keywords are […]
Latest Posts
Stay Productive During the Holidays
With the holidays approaching, I thought I would take the time to share how I stay productive during the busy holiday season. Christmas is coming up on Sunday. I, like most entrepreneurs, will be working through the holidays.
It’s easy…
Reposting on Instagram for Business
What are the rules for reposting on Instagram? Should you do it? What if you sell their product in your store? What if you think they took a beautiful photo that would flow with your Insta-Story? How do you know when reposting…
Boosting Facebook Ads
Boosting Facebook ads may seem daunting at first. But, like everything, there are guidelines to follow on what you should promote, when and how. Boosting Facebook ads can be a very useful and inexpensive tool for social media marketing.
Boosting…
Holiday Social Media Marketing Tips
It might feel like Spring in York Region & the GTA, but Winter is coming and the holidays are right around the corner. In the marketing world, it’s always better to be a bit early than too late!
It’s time to start thinking about…
Aducational Online Marketing
I have been telling my clients since the beginning that education is key in social media marketing. When there are so many people trying to sell online, how do you set yourself apart from the competition? Why not showcase your expertise by…
Should You Invest in Professional Photography for Your Website?
This past weekend I developed a WordPress website for a Photographer friend. She is like a cousin to me, as in long, long, long-time family friends. And she is a truly talented photographer. Working with her on developing her new website…
Stop Thinking of Social Media as a Chore
When I meet with small business owners to discuss their online marketing strategies, there is always a collective sigh when I bring up the importance of Social Media Marketing. They think of it as a chore. And while I understand the logic…
Is Your Business Listed in Online Directories for Business?
Do you have a small business? Have you claimed your business online? If not, you are missing out on a potentially huge online marketing strategy! The best part is, most online directories have a free listing option. What are you waiting…
2 Types of Posts that Positively Promote Your Business on Facebook
One of the most common questions I am asked is simply, “What should I post on social media for my business?”. And while it’s a simple question, the answer differs depending on a wide variety of factors.
Facebook post types can vary…
5 Simple Time-Saving Tech Tips for the Busy Entrepreneur
As a Virtual Admin, I help my clients save time by handling some of their day to day virtual admin tasks. As such, I’ve come across a trick or two for saving time myself. As we all know, time is money. Here are my top 5 simple time-saving…
Is Social Media Better than a Website for Online Marketing?
If you’re asking this question, than I applaud you for trying to understand the difference between the two online marketing tools. Each online strategy serves a different purpose in your online marketing campaign.
Pros and Cons of a Website
Pros:
…
5 Social Media Tips for the Busy Entrepreneur
The busy entrepreneur is usually a jack of all trades. They are the face, brains and brawn of their business; making sales, balancing the books, and providing exceptional goods and/or services to the community.
Now, with technology playing…
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- Mastering Keywords Research: Uncover Hidden Opportunities for Google AdsMay 8, 2024 - 3:00 am
- The Psychology of Web Design: Creating an Intuitive User ExperienceApril 10, 2024 - 4:00 am
- The Role of Social Listening in Understanding Your AudienceMarch 13, 2024 - 2:00 am