I have been telling my clients since the beginning that education is key in social media marketing.  When there are so many people trying to sell online, how do you set yourself apart from the competition? Why not showcase your expertise by providing free education on topics in your field?  Not only does this provide free value to your reader, but it also builds your credibility.

What is Aducational Marketing?

No, that’s not a typo.  It’s a clever term from an online source I often go to for inspiration, DigitalMarketer.com.  It’s not enough to simply sell to people online anymore.  You need to capture their attention and provide some value to them.  Or else why should they read your content in the first place?

What does the term “Aducational” mean?

Think of it as educating through advertising — and it works.

With the sheer volume of “how-to” videos, content is king on YouTube. People either go to YouTube to learn, do, or buy something. Nobody goes to YouTube to be sold to.

– DigitalMarketer.com

Aducational Videos

The authors of short aducational videos provide a few minutes of educational content while also promoting their products or services.

The writers at DigitalMarket.com go on to explain what they call The 6 C’s of Aducational Videos:

  1. Context – The setting of the video. Make sure it’s somewhere relevant to your business.
  2. Claim – Why the viewer should continue to watch – important right at the beginning.
  3. Credibility – Showing that you are a credible source: i.e. show a book you’ve written, etc.
  4. Content – Deliver high quality content that provides educational value.
  5. Call-to-Action – A call-to-action to turn viewers into potential customers.
  6. Chillax – Be yourself. It’s important to be professional, but let some of your personality shine through.

Aducational Blogging

While video marketing can be a great tool, if used correctly, I’ve also stressed the importance of Aducational blogging with my clients.  With aducational blogs, not only are you providing value to your readers, but you are also increasing your SEO by blogging in the first place.  And the more you can educate readers on topics specific to your business, the better your SEO investment/return ratio will be!

You may have noticed, consciously or subconsciously, that I am using this strategy right now!  If you enjoyed my advice on Aducational Marketing and would like to learn more strategies to help grow your business online, I invite you to contact me.

I would love to connect with you and invite you to contact me by telephone or email, or through Facebook, Twitter or LinkedIn.

Until next time,


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