The busy entrepreneur is usually a jack of all trades.  They are the face, brains and brawn of their business; making sales, balancing the books, and providing exceptional goods and/or services to the community.

Now, with technology playing such a role in personal and business affairs, the entrepreneur is expected to also be a social media marketing specialist.

If you’re an entrepreneur finding yourself in this position, here are 5 tips to help make social media marketing a little easier so you have more time to focus on your business.

5 Social Media Tips for the Busy Entrepreneur

1. Take a “Scroll” Down Memory Lane for New Ideas

One of the most common issues, and often the easiest to fix, is coming up with content; what do you post?  If you’ve been using social media for a while, you may think you’re tapped out of ideas.  Now would be a good time to go through your old blogs and posts.  Maybe you can take a new spin on an old post, or maybe it will inspire you to take a new approach on the same topic.  Maybe new techniques or information have been developed since you last talked about that specific topic.  Whatever it may be, it’s definitely worth a look to jog your memory.

2. Use Images to Optimize Your Posts

This is also another easy way to increase your post performance on almost all social media streams.  A picture is worth a thousand words, which is great if there’s a character limit!  Remember to follow basic guidelines for using photos; images that you’ve personally taken are best, but if you’re using stock photos, remember to read the license information before you post.

3. Analyse Past Post Success/Failure to Improve on New Posts

Take a look at some of your past posts.  What worked well?  What didn’t work and why?  Pay close attention to things like tone of language, calls to action and the time of day of the posts.

4. Manage Your Time: Work on What Works for You!

It may take some time, trial and error to determine which social media streams work best for you and your business.  You also need to consider how much time you have available to keep up with each.  If you’re stretched for time, prioritize and concentrate on the most important ones first.  Just make sure to catch up on the others later, or if they’re absolutely not working for you, it’s better to ditch them completely than to leave them half completed or obsolete.

5. Be consistent

Nobody wants to know what you’re eating for breakfast, lunch and dinner.  However, people like consistency; it builds a rapport of reliability.  If you are a retail store and have a product feature of the week, make sure you are promoting those products consistently.  People may get used to finding out about promotions on a certain day so they can plan ahead.

Choose the social media strategies that are right for your time, budget and business goals

Of course there are many different strategies on how to use social media to market your business.

If you find that you simply don’t have the time to invest in learning them all and then choosing what works best for your business goals, budget and time, maybe it’s time to think about adding a Virtual Administrator to your team.

I work primarily in partnership with entrepreneurs in York Region & the GTA to relieve the technology headaches that come along with social media marketing.

If you are looking for help building your online presence and awareness through social media marketing, I invite you to contact me by telephone or email, or through FacebookTwitter, or LinkedIn.  I look forward to helping you help our community!

Until next time,


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