Social Media Marketing Archives | Page 8 of 15 | Rosewood Marketing

Blogging, How-To Guides, Instagram, Marketing, Online Marketing, Online Strategies, Rosewood VA, Search Engine Optimization, Small Business, Social Media, Social Media Marketing

Content Repurposing: How to Turn Blog Posts into Multiple Pieces of Content

A graphic with a miniature man writing a blog post in paper with a pencil that is larger than him. The blog paper is on top of a computer with notifications coming out of it. There is a desk lamp to the right side.

Turning one blog post into multiple pieces of content is not only a great way to save time, but it is also a great way to engage your following and drive traffic to your website. Repurposing your blog posts is also a fantastic way to reach new audiences. When you reach new audiences you open yourself up to gaining new followers and potential clients!

Use Blog Posts Snippets for Social Media

If you use social media, then you probably know how time consuming it can be to come up with new content. Using your blog images as a post is a great way to use the content you already have, while still creating content for a different platform.

One blog can go a long way when we repurpose it! Using excerpts of the blog as captions for your social media posts is a great way to not only use it as new content, but also have it reach a wider audience.

Captioning a post before your blog is released is a fun way to build anticipation. While captioning a photo with a past blog post is a great way to revisit some great topics and ideas that you have already written about!

Turn Quotes into Graphics

If you use stats or quotes throughout your article, you can easily isolate those pieces and turn them into graphics. Using a tool like Canva, you can find templates for quotes or stats and personalize them specific to your branding.This is a quick way to generate tons of social media content!

Using Blog Posts as Discussion topics

A blog topic that you are passionate about is a great topic to turn into a workshop or a discussion. More and more business owners are going live on their social media to engage with their community and following. Using a blog topic as a base for your discussion is an amazing way to have people prepared to engage with you. It is also a great tool to have to refer people to when they seek more information on that topic.

Including Them in Your Newsletters

Using your blog posts in your newsletters can help shape or support the topics that you want to address. A great tip is to only include the first paragraph of your blog. This gets the reader interested and onto your website! When you drive traffic to your website, you also increase your organic SEO. Including a new blog post in each newsletter is also an easy way to get your readers and subscribers opening up your newsletters each month.

Connecting Your Blog Posts to Your Content

Now that you have repurposed your blog post, make sure that you have an easily accessible link! An easy and fast way is to have a Linktr.ee set up. This allows you to update links in a matter of moments, both from your phone or computer. Tag us @rosewoodmarketing the next time you repurpose your blog posts! We can’t wait to get reading!

May 12, 2021/0 Comments/by Torii

Blogging, Business, Educational, Entrepreneur, Instagram, Online Presence, Online Strategies, Small Business, Social Media, Social Media Marketing

Organic Account Growth – How to Grow Your Instagram Account Using The $1.80 Method

A blue and purple graphic reading " How to grow your instagram account using the $1.80 Method." Below the text there is a web of icons. The icons include a heart, phone, lightbulb, location point and gear.

$1.80 Method….what is that? Well, it is a formula that was created by Gary Vaynerchuk. The formula follows as so: “2 cents” on 9 posts for 10 Hashtags… $0.02 x 9 x 10 = $1.80. The goal is to be able to do this every day. This is a great method to use to create organic account growth in a structured way. The $1.80 Method is so great because you start to grow your following, increase your reach and increase your interaction organically. Another added benefit is you also get to authentically connect with the people in your community and put purpose behind your likes and comments.

Hashtags

Let’s go ahead and break this down further, starting with the hashtags. The 10 hashtags that you pick should be relevant to your business, and your niche. This allows you to target the accounts that you want to interact with. Targeting these accounts will also help the algorithm narrow down your target audience members.

While looking at what hashtags to work with, it is important to have a balance of small, medium, and large amounts of posts under those hashtags. From our experience, it is nice to have a variety of different hashtags and different variations. We also found it beneficial to have more than 10 hashtags, we will explain why in just a bit!

Comments… The Heart of the $1.80 Method

Once you have selected your hashtags, you are going to want to leave your “2 cents” or comment on the top 9 posts under each hashtag. The reason for this is because these are the accounts that have the most interactions under this specific hashtag. Not only does it allow you to interact with “top” accounts in that niche, but it also allows you to be seen from other accounts that share the same interests.

When interacting with these posts, you want to leave a genuine response, something more than an emoji. What we love most about this method is that you really get to speak to people, and learn about the people that are in your community. You get to help create and shape the dialogue that is happening. When other people see this, they will come to check out your account and see what’s up. (This is where having your own awesome content comes in handy!)

Top 9

Remember how I mentioned that having more than 10 hashtags is beneficial? Well, that is because the level of engagement under each hashtag can determine how often those top 9 posts change. The $1.80 strategy is meant to be done every day, however, that can be difficult if only some, or none of the top 9 posts have changed. Having a long list of hashtags that you can rotate through gives you the flexibility to not only engage with more accounts but do so more frequently.

There are so many different ways to have a structured approach to organically growing your account, and we found that the $1.80 method is just one of those ways. Remember that when you implement new strategies for your accounts, it may take time to see results. Stick with it, and you will see growth!

April 20, 2021/0 Comments/by Torii

How-To Guides, Online Marketing, Social Media Marketing, Video

How to Set up your own Video Recording studio at home on a budget.

A video camera on a tripod recording a women that is sitting on her couch.

If you have ever thought of setting up a home video recording studio, now is the time! Since COVID-19 has hit and stuck around, content plans have had to be reworked, or even put aside. With these tips, you can set yourself up right from the comfort of your own home.

Having the right equipment is going to make a huge difference for your home video recording studio setup. Luckily, we can help you find the basics at almost any price point.

At Home Video Equipment Checklist for Beginners:

Phone Camera or Web Cam
Camera Tripod
Lighting
- You can totally get away with natural lighting, however, for those overcast days, an LED ring light can make all the difference.

TRICK: You can find LED light rings & tripods in one!

Audio: Having a good microphone will give you good audio to work with. Some reliable audio options on a budget are the BOYA BY-M1DM Dual Lavalier Microphones (Clip-on Mic) / Emiral Smartphone Microphone (Shotgun Mic) + an Apple Lightning to 3.5mm Headphone Jack Adapter for Apple users with an iPhone 8 or above.

TIP #1 – Choose an Appropriate Setting

Use a nice space in your home to make your backdrop not only beautiful but full of personality! Having a set of props that reflect your brand image will not only make set up easier but also keep your videos more consistent. A tall plant and a trade show banner work in a pinch!

TIP #2 – Keeping Consistent Lighting

Having good lighting makes all the difference in videos. Lighting helps to keep the camera focused on what you are shooting, and not on re-adjusting to the lighting. Whether it is natural or artificial lighting, you want to make sure your subject is facing the light, and that the light is smooth. We don’t want any harsh shadows…unless that’s what you are going for.

Because sunlight is constantly changing, investing even a little into some artificial light will be well worth it. Google the “Three-Point Lighting System” to see the setup we use and recommend to all our clients.

TIP #3 Adding a Second Camera

Adding a second camera can add some dimension to your content. Whether it’s a second phone or a second video camera, getting some different shots can increase the “professionalism” of a video. If your subject is shot from the front, try adding your second camera 45 – 90 degrees from your primary camera. When editing, you can take footage from both angles, leaving you with a more dynamic video.

TIP #4 – Floor Markers

Setting down markers on the floor will allow you to take snack breaks in between takes…but in all seriousness, setting down markers will help you stay consistent in the long run. When working at home, sometimes you are the producer, director, stylist, lighting, and camera operator all in one. Having place markers on your floor will help you stay consistent. It will also help you with continuity while editing.

TIP #5 Check 1..2..3..

Tip #5 but Rule #1: You’re going to always want to do an audio check. There is nothing worse than filming an amazing video, then finding out during editing that the audio wasn’t very good. A solid tip for any at-home studio is to figure out what your space’s baseline audio sounds like, and then fix that. A great example is an empty room that tends to echo; we can fix this by putting some furniture in it to help absorb the sound. Another great example is knowing what goes on outside of your space. If the garbage truck comes every Wednesday at noon, then it is probably not the best idea to try to film during that time.

TIP #6 Prep B-Roll Shots to Cover Any Mistakes

B-Roll footage is what is outside of your main set up. Examples of B-Roll could be closeups of a prop, or of someone’s hand. Having B-Roll can help you hide any filming mistakes. You can cut to some B-Roll instead of using the original footage.

TIP #7 Practice

Be kind to yourself, practice makes perfect. Your first video isn’t going to look and sound like your 5th, 10th or even 50th video. You’ll learn your own tips and tricks along the way!

Remember, if you aren’t up to filming in-house content, you can still book your professional photos and videos with the Rosewood Team. Commercial photo/video shoots are still permitted to operate during the pandemic.

March 16, 2021/0 Comments/by Torii

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