Social Media Marketing Archives | Page 15 of 15 | Rosewood Marketing

I have been telling my clients since the beginning that education is key in social media marketing. When there are so many people trying to sell online, how do you set yourself apart from the competition? Why not showcase your expertise by providing free education on topics in your field? Not only does this provide free value to your reader, but it also builds your credibility.

What is Aducational Marketing?

No, that’s not a typo. It’s a clever term from an online source I often go to for inspiration, DigitalMarketer.com. It’s not enough to simply sell to people online anymore. You need to capture their attention and provide some value to them. Or else why should they read your content in the first place?

What does the term “Aducational” mean?

Think of it as educating through advertising — and it works.

With the sheer volume of “how-to” videos, content is king on YouTube. People either go to YouTube to learn, do, or buy something. Nobody goes to YouTube to be sold to.

– DigitalMarketer.com

When I meet with small business owners to discuss their online marketing strategies, there is always a collective sigh when I bring up the importance of Social Media Marketing. They think of it as a chore. And while I understand the logic behind it, it is also a misconception. Small business owners need to stop thinking of social media as a chore and start recognizing it as the powerful marketing tool it is!

Yes, Social Media Marketing does have similar qualities to chores.

Yes, it does take time, planning and follow-through to have a successful social media marketing campaign. BUT, while the steps are similar, the outcomes and advantages are much different.

Start thinking of Social Media as a Sales/Marketing Employee. Read more