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Top Tips for Fundraising Promotional Emails

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Fundraising promotional emails are a way to help secure more support for your organization. However, for them to be effective, you need to have a strong email marketing strategy ready to go. Today we’re going to share our top tips for fundraising promotional emails! These will help to increase both your click-through and conversion rates.

1. Write a Catchy Subject Line

The first thing that anyone sees when they receive an email is the subject line. It’s important to make sure it creates an impact on the recipient. In fact, research shows that a third of email recipients will base their decision to open your email on what the subject line says. Keep the subject line of your fundraising promotional emails short and concise with about 60 characters of interesting content for best results.

2. Create a Captivating Email Body

To keep the attention of the recipient of your email, make sure you write a professional email body which is free from typos and grammatical errors. Make sure you format and space the paragraphs in a way that makes it easy for someone to skim through the writing.

3. Responsive Emails

Nowadays, the majority of email recipients use a smartphone or tablet to read their emails. For that reason, you need to use responsive emails, which will be customized for the device that it’s received on. You will miss out on so many potential donors when you don’t format your fundraising promotional emails in this way.

4. Colours, Fonts, and Images

The fonts, colours, and images that you use in your fundraising promotional emails can help to increase brand recognition. However, you need to keep things very professional and on-brand while also offering high-quality images that can be viewed on any device.

5. Add Your Company Logo

Make sure you always include your company logo in your fundraising promotional emails. This should be placed in the top right corner of your emails, which will help to build brand identity and increase trust with your online charitable gaming or other types of fundraising.

6. Finish With A Clear CTA

No email is complete without a clear CTA! You should offer a button to help learn more about your organization or support your fundraising efforts. Without this, all of your hard work in creating a high-quality fundraising promotional email will be wasted.

7. Add an Unsubscribe Link and Contact Email

An unsubscribe link is critical for emails today. This will help you to remain in compliance with data protection laws around the world. You also want to ensure your email recipients have a way to get in touch with you, which makes them more likely to support your efforts in the long run.


Fundraising promotional emails are a great way to connect with your audience and supporters. By following the tips we’ve shared above, you can ensure you write a captivating email that will be opened each and every time. Contact us today for further assistance with your fundraising efforts or to discuss how we can help your company this year.

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The Team’s Favourite Productivity Platforms

Image of the logos of the productivity platforms that the team uses. Trello, Todoist and Notion.

When researching productivity platforms online today, you’ll find that your options are simply unlimited. We all know how difficult it can be to keep track of your to-do lists and tasks each day, but Notion, Trello, and Todoist could be the key to improving your productivity this year. 

Within our team, Deanna, our CEO and Founder, uses Trello and Alex, our Digital Ads Manager, uses Todoist. Victoria, our Social Media and Account Manager, uses Notion, so as you can see, we are all fans of different productivity platforms for various reasons. Keep reading as we compare these three apps and who each of them would be most suitable for.

Note-Taking with Notion

One of the reasons that Victoria enjoys using Notion is that it helps her to organize her work in detail. This productivity app is more like a note-taking app, which also allows for collaboration. You can use a range of different content types within the app, such as links, photos, and PDFs. Once your work is complete, it can then be shared with your team so everyone is on the same page about upcoming projects. We love the variety of templates on offer as well! Notion is a great place for both those who would like a custom experience (like Victoria) or one that is pre-set for you. Victoria’s favourite feature is creating a database. This allows her to input everything in one place, but filter how she would like to see it.

Project Management with Trello

As the CEO of our company, Deanna is a huge fan of Trello when it comes to productivity apps. This project management tool is ideal for leaders! It can be used to help keep track of their team’s work and improve collaboration within a business. Trello has a very simple board layout. You can easily record what you need to do and tasks you’ve finished. It can be used for both personal and work use. It’s a very versatile option which is easy to update as you progress through your to-do list.

Stay Organized with Todoist

Finally, the third of the productivity apps used within our company is Todoist. This is probably the simplest of the three apps. It’s a great task manager for anyone who feels they have too much on their plate. It can be used by both teams and solo workers and will help you to organize any type of project or list. The reminder function is one of its best features, which can come in handy for your personal life as well as for your professional needs.


If you are looking for a way to cut down your to-do list over the upcoming months, our team is here to support you with this task. We know how hectic balancing your work and personal life can be, but finding work-life balance is something we should all strive to do. Alongside these productivity apps, we can offer you the services you need to regain control of your time once again. Contact us today for more information or to discuss any questions you have about how our team can help you.

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Email Workflow Sequences for Shopify and E-Commerce Stores Part 2

Blog Graphic of the Shopify logo (Green shopping bag with the letter S in the centre) with letters flying around the top of it.

In our last blog, we talked about email workflow sequences for Shopify and E-Commerce stores, specifically with nurturing leads and new customers. In this blog, we continue with that topic and what to do once you’ve converter your lead into a customer,

Here’s a refresher from the last blog :

“As a Shopify store owner, email marketing is one of the best tools on offer to help you retain customers and build relationships with potential clients. When compared to other digital marketing options, you’ll find that it offers the highest ROI and encourages more repeat purchases. The key to a successful email workflow is to find campaigns that work for your audience. Keep reading as we share some of our top email marketing ideas so you can set up email workflow sequences to build your customer base this year.” 

Welcome Emails Workflow

The first template we recommend setting up for email marketing is a welcome email. This is the message a customer will receive when they first sign up for a Shopify store’s mailing list. While you might have a template already for customers who’ve purchased from your store, you also need another one for those who have yet to convert to paying customers. Welcome emails have a higher open rate than standard promotional emails, so it’s a great time to convert customers who weren’t quite ready to invest in your products or services. A welcome email should start with a warm welcome to your new subscribers before offering a discount or incentive to purchase. Use this email to set clear expectations with your customers and encourage them to connect with you on Facebook or Instagram for more information about your Shopify store.

An Abandoned Cart Email Workflow

Customers who’ve abandoned their shopping cart were so close to purchasing from your store, so you just need to give them that final push to secure their business. Email marketing of this type should take on a series of emails, which help to push towards securing their business within a few days. The first email should come one day after the abandoned cart, and it needs to remind them of the products they left behind. Another day later, you’ll send an email that strives to overcome any objections they have. You can offer a FAQ section about the product or service or share product benefits.

Finally, 72 hours later, it’s time to offer them a discount or final incentive to purchase. Find a way to offer this discount without heavily impacting your profit margins. This three-part series is something you should have set up straight away as a new business owner and will help to convert customers who need that little extra push to part with their hard-earned cash.

Repeat Customer Emails Workflow

Repeat customers are just as important as new customers for your email marketing efforts. They make up roughly 25% of most company’s revenue, so don’t overlook building your relationship with these loyal customers. You need to treat them differently from your new customers so that they choose to return to your business over and over again in the future. A few ways to do this include checking in a couple of days after their purchase has arrived. You could also use this as a time to get their feedback or a review of your site. Following that, you’ll want to offer them customized recommendations based on their last purchase. You don’t necessarily need to rely on promo codes with these customers, as this will offer them great value and make shopping easier than before.

There are so many different ways to use email marketing as a Shopify store owner. By using a combination of the email workflow sequences we shared here today, you’ll find that you not only retain existing customers but also convert new customers to paying ones. We highly recommend creating templates that you can use over and over again so you don’t spend hours sending emails. You’ll quickly see a huge improvement to your sales when you apply all of these techniques this year, helping your Shopify store to have its best year yet in 2022. Seems like too much? Contact us today and we can help you set up your next email campaign! 

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