Home office with desk and coffee and Apple computer on top

Having trouble keeping concentration while WFH (working from home)? WFH comes with benefits. It means no commutes, no being stuck in traffic, and wearing comfy clothes. It also presents a whole new set of possible distractions. 

While the office may have allowed colleagues to momentarily take your time with a chat or sudden lunch break, home presents a whole host of attention grabbers, like family, roommates, pets, that book on the desk, the plant that needs watering, etc. It can be hard to delineate your home as a space of work and relaxation. Rosewood’s team are versed experts in WFH, so we have some tips to help you stay focused and productive.

A Dedicated WFH Space

Delineate a space in your home as the work zone. Not everyone has a spare room to dedicate to an entire office, but you should establish some kind of area that indicates to your brain and anyone else you live with that you are working. A desk, chair, island, a pillow all work, so long as it becomes dedicated to this. Try not to work in your own bedroom. You’ll make it hard to fall asleep when you are off the clock.

Establish a Routine to Start your Workday

Just like a regular space, a regular routine will help your mind get in the right frame for the workday. The routine can be highly individual. Each person has different ways to “get into the zone.” It can be putting on a full work outfit, making coffee or tea, reading the news, walking the dog, reviewing your to-do list, or working out. Your routine is working so long as it gets you ready for work and in the right mindset.

Create and Stick to a WFH Schedule

WFH is all about setting boundaries in space and time. WFH brings a certain freedom to our work-clock compared to the office’s 9-5, but it can also make us work beyond our normal worktime and even unhealthy hours. Establish a work schedule that sets healthy boundaries. This will keep you from draining yourself, working excessively, and costing your concentration. It also communicates to others in your home you are busy during that time. You can also use a calendar to proactively set up an entire week’s or month’s workflow.

Take Regular Breaks

Yes, to get more work done we’re suggesting you not work. Humans are not machines, we need breaks, and even if we were, machines overheat. The longer we work without a break, the more difficult it is to focus, and our work’s quantity and quality drastically falls. The pomodoro method recommends taking a five-minute break after every 25 minutes of work and after four cycles to take a 20- or 30-minute break. Read the news, watch a video, stop looking at the screen, chat with your friends, family, or coworkers. Those little breaks will make the time you are working far more effective than draining yourself with constant effort.

Leave Home

Yes, it’s WFH, but remote work can be done anywhere you have a stable internet connection. A change of scenery can help you escape the distractions at home. A new setting can refresh your mind and help you get past that pesky writer’s block or find a new solution to that stubborn problem. Cafés, parks, libraries, coworking spaces can all provide you with a novel, work-friendly setting, a concentration refresh, and a little inspiration to boot.

Stay Hydrated

Dehydration drastically impairs your ability to focus. Remember to drink water throughout the day. No, that does NOT mean just keep drinking coffee and tea. Too much caffeine will only make it worse. You can keep a large water bottle in your workspace or use your regular short breaks to refill you cup. Oh, and remember to eat too!

It’s Also Your Home

While making these adjustments and trying to stay focused and get your work done, remember the space is also your home. It is where you relax and enjoy time that’s yours beyond work. It might be where your friends or family are. WFH means we literally can’t help but bring our work home with us, so it is on us to be sure there are healthy boundaries. 

Summing Up WFH

Those are our top tips from Rosewood, but there’s plenty more. Our general recommendation for keeping your attention on your work is figuring out what’s making you lose your focus. You have control over your home, and that means you can make it your ideal workspace.

Graphics of various WFH settings
Rosewood Marketing Instagram reels tips for making short video.

Want to grow your business and reach your dedicated community? It may not be for everyone, but consistency is key for staying at the top of your followers’ feeds. You may have posts and stories worked out, but what about Reels? Don’t let them fall by the wayside with these tips for great Instagram reels. Instagram currently prioritizes Reels for suggested content. This means they are the best way to reach your target audience and grow your following and reach on the platform. 

Need some tips to help get you started? Here are 5 to get your Insta Reels rolling:

  1. Take advantage of the all the features: Instagram’s algorithm prioritizes creators who use the new functions and features. Adding filters, camera effects, audio, and/or text to your video will give your Reels a leading edge for appearing in viewer’s feeds. Just don’t add too many. Instagram prefers a little over a lot. Bonus – Captions: The majority of video on social media is watched without sound, so adding text or captions is essential for reaching most viewers. Your content will be more discoverable and also more accessible to anyone with hearing difficulties. 
  2. Not too much production: Pretty, produced videos are great for selling your product(s), but people also love seeing what makes your brand tick. Informal and genuine short clips from behind the scenes are a great place to start for Reels. They’re easy to make, take little planning and time, and have a personal touch. Just make sure to keep the video quality high. Neither Instagram’s algorithm nor viewers like a blurry Reel.
  3. Use trends and brands for inspiration: Look through the Reels tab see any current trends and aesthetics that are consistently popping up. Look at other creators you like or members of your industry for ideas. But don’t just copy. What are they doing? What do you like? How can that content work for your brand?
  4. Be authentic and sincere: Sell what your brand is, not what it isn’t. Don’t underestimate the ability of a customer to see right through false or insincere content that’s hopping on another major trend. Your followers were drawn to your brand in the first place, so make sure to keep emphasizing that niche and give your content that unique touch.
  5. Share content from your community: Not only is this content you didn’t have to make, but it’s also a genuine positive response to your brand. Sharing that content engages with your community, strengthening that connection and making people feel a part of your brand. Don’t just share though. Some extra text creates engagement, and Instagram deprioritizes content that is simply reshared.

These tips should give you a better handle on making great Instagram Reels. Don’t forget to have fun and flex those creative muscles. A couple other general tips. 

  • Include a call-to-action that drives viewers to the link in your bio. 
  • Share your Reels to your main feed and add hashtags to increase discoverability. Just 3 to 5 will mean reaching more viewers.
Graphic of a yellow letter inside of a yellow circle. The background is dark blue with light blue spades. The graphic is for Tips on Fundraising Promotional Emails

Fundraising promotional emails are a way to help secure more support for your organization. However, for them to be effective, you need to have a strong email marketing strategy ready to go. Today we’re going to share our top tips for fundraising promotional emails! These will help to increase both your click-through and conversion rates.

1. Write a Catchy Subject Line

The first thing that anyone sees when they receive an email is the subject line. It’s important to make sure it creates an impact on the recipient. In fact, research shows that a third of email recipients will base their decision to open your email on what the subject line says. Keep the subject line of your fundraising promotional emails short and concise with about 60 characters of interesting content for best results.

2. Create a Captivating Email Body

To keep the attention of the recipient of your email, make sure you write a professional email body which is free from typos and grammatical errors. Make sure you format and space the paragraphs in a way that makes it easy for someone to skim through the writing.

3. Responsive Emails

Nowadays, the majority of email recipients use a smartphone or tablet to read their emails. For that reason, you need to use responsive emails, which will be customized for the device that it’s received on. You will miss out on so many potential donors when you don’t format your fundraising promotional emails in this way.

4. Colours, Fonts, and Images

The fonts, colours, and images that you use in your fundraising promotional emails can help to increase brand recognition. However, you need to keep things very professional and on-brand while also offering high-quality images that can be viewed on any device.

5. Add Your Company Logo

Make sure you always include your company logo in your fundraising promotional emails. This should be placed in the top right corner of your emails, which will help to build brand identity and increase trust with your online charitable gaming or other types of fundraising.

6. Finish With A Clear CTA

No email is complete without a clear CTA! You should offer a button to help learn more about your organization or support your fundraising efforts. Without this, all of your hard work in creating a high-quality fundraising promotional email will be wasted.

7. Add an Unsubscribe Link and Contact Email

An unsubscribe link is critical for emails today. This will help you to remain in compliance with data protection laws around the world. You also want to ensure your email recipients have a way to get in touch with you, which makes them more likely to support your efforts in the long run.


Fundraising promotional emails are a great way to connect with your audience and supporters. By following the tips we’ve shared above, you can ensure you write a captivating email that will be opened each and every time. Contact us today for further assistance with your fundraising efforts or to discuss how we can help your company this year.