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Top Tips for Fundraising Promotional Emails

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Fundraising promotional emails are a way to help secure more support for your organization. However, for them to be effective, you need to have a strong email marketing strategy ready to go. Today we’re going to share our top tips for fundraising promotional emails! These will help to increase both your click-through and conversion rates.

1. Write a Catchy Subject Line

The first thing that anyone sees when they receive an email is the subject line. It’s important to make sure it creates an impact on the recipient. In fact, research shows that a third of email recipients will base their decision to open your email on what the subject line says. Keep the subject line of your fundraising promotional emails short and concise with about 60 characters of interesting content for best results.

2. Create a Captivating Email Body

To keep the attention of the recipient of your email, make sure you write a professional email body which is free from typos and grammatical errors. Make sure you format and space the paragraphs in a way that makes it easy for someone to skim through the writing.

3. Responsive Emails

Nowadays, the majority of email recipients use a smartphone or tablet to read their emails. For that reason, you need to use responsive emails, which will be customized for the device that it’s received on. You will miss out on so many potential donors when you don’t format your fundraising promotional emails in this way.

4. Colours, Fonts, and Images

The fonts, colours, and images that you use in your fundraising promotional emails can help to increase brand recognition. However, you need to keep things very professional and on-brand while also offering high-quality images that can be viewed on any device.

5. Add Your Company Logo

Make sure you always include your company logo in your fundraising promotional emails. This should be placed in the top right corner of your emails, which will help to build brand identity and increase trust with your online charitable gaming or other types of fundraising.

6. Finish With A Clear CTA

No email is complete without a clear CTA! You should offer a button to help learn more about your organization or support your fundraising efforts. Without this, all of your hard work in creating a high-quality fundraising promotional email will be wasted.

7. Add an Unsubscribe Link and Contact Email

An unsubscribe link is critical for emails today. This will help you to remain in compliance with data protection laws around the world. You also want to ensure your email recipients have a way to get in touch with you, which makes them more likely to support your efforts in the long run.


Fundraising promotional emails are a great way to connect with your audience and supporters. By following the tips we’ve shared above, you can ensure you write a captivating email that will be opened each and every time. Contact us today for further assistance with your fundraising efforts or to discuss how we can help your company this year.

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Why You Should Hire a Social Media Manager

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As a business owner, you no doubt know how challenging it can be to stand out online today. With millions of businesses using Facebook and Instagram to attract new customers, social media marketing is more important than ever. Keep reading as we share the top reasons you need to hire a social media manager this year.

Stay Up to Date With Social Media Trends

Instagram, Facebook and Tiktok are constantly changing and are always introducing new features. In order to keep ahead of the competition, you need to use these tools to your advantage. An account manager will be able to share the current algorithm trends and ensure you adapt your content strategy to continue reaching a wider audience online.

Build a Stronger Social Media Plan

When it comes to posting, you need to have a strong plan in place for your content. Instead of yourself or another employee just randomly posting pictures and updates, social media marketing will help you to have a more strategic plan for your upcoming campaigns. An account manager can monitor your current content and work with you to find ways to improve your digital marketing. 

Assist Your Customers in a Timely Manner

An account manager will be here to support you in replying to your customers as quickly as possible. They’ll also be able to deal with any negative feedback you receive promptly to avoid damaging your digital reputation. Many business owners are juggling dozens of tasks each day, and social media marketing is the last thing they have time to do. By hiring someone who will be dedicated to this task, you can be sure you’ll stay on top of your accounts at all times.

Grow Your Following

In order to thrive in the online world, you need to continually attract new followers. This can be a huge challenge in competitive industries. A social media manager will know the top ways to find potential customers. They can help you to get featured on another brand’s page and work on collaborations that will spread the word about your business.

Reporting

If you are looking to improve your online marketing strategy, you’ll need to receive updates and reports about how your work is going. A social media manager will provide you with regular reports, which will give you a clear idea of how your accounts are growing. From there, they’ll be able to identify any weaknesses in your current strategy and work with you to make changes in the future.

With so many benefits of working with a manager, this is something we recommend any business invests in this year. No matter what type of business you own, you can benefit from increasing your online following and improving your social media strategy. For more information about working with our team on your social media marketing, contact us today.

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Take Your Shopify Store to the Next Level: Our Top Shopify Apps for Increasing Conversions

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As a Shopify store owner, there are many tools out there to help you increase conversions. There’s no denying that competition is stiff online, and the past year has been incredibly challenging for business owners. By using the Shopify apps we share below, you’ll find that you can boost your sales in no time at all.

Privy- Shopify Apps To Send Emails & Messages

Privy is one of the top eCommerce marketing platforms out there for Shopify store owners. It offers you the ability to send emails and SMS messages all from one place. On top of that, you’ll find that it’s a great option for running contests and building your email list. We really appreciate that it offers you the chance to record your Shopify conversions directly related to your Privy efforts. You’ll see your hard work pay off in no time at all.

Zipify

Building an attractive landing page is one of the key ways to convert customers to purchase your products or services. Zipify is a landing page builder which offers you templates that are proven to convert. The team at Zipify uses their own experience growing a successful eCommerce business to create the tools that Shopify owners need to enjoy an easier and more profitable life as a business owner. It’s suitable for first-time store owners and more experienced professionals and will help you to make the most of your Shopify store.

Social Photos – Shopify Apps That Links To Your Instagram

A picture is worth a thousand words. It’s crucial that you update your site and social media accounts with attractive images. Social Photos offers you the chance to curate social media photos of your products. This is particularly useful for apparel and home goods stores. By encouraging your customers to share your photos with this Shopify app, they will help to boost both sales and interest in your business. This app integrates with Instagram, so you can moderate your feed and have full control over your posts and tags.


GroWave

GroWave is one of the most impressive Shopify apps, which provides you with all of the tools you need in one place. It combines reviews, social proof, loyalty and rewards, and a wishlist feature. The loyalty and rewards features are ideal for anyone looking to increase the lifetime value of each customer. You can work to give each of your customers the VIP treatment, which will boost their loyalty to your brand. GroWave also helps you to simplify the buying process by offering you the chance to send personal reminders about sales, price drops, and items running out of stock on your site.

We know that increasing Shopify conversions is one of the biggest challenges for Shopify store owners. By using these Shopify apps, you’ll have all of the features you need to support you on your journey to increasing your conversions over the next few months. If you need help deciding what Shopify Apps to add to your website or need help installing them you can book a call with us here!

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