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Here’s Why Hashtags are Essential For Social Media Growth

Here's why hashtags are essential for social media growth, with a woman working on a computer sitting on the side of a huge hashtag graphic.

Putting out great content but getting minimal post interactions? This could be because you are using the wrong hashtags! When Instagram first launched, they were the #butt of all jokes. Now, they can make or break your social media strategy. Hashtags can be used in a variety of different ways. That’s why it is important to be able to have a variety of relevant one’s. They are a great way to directly interact with new people within your community. Maybe it means following specific ones, or using them for strategic growth, such as the $1.80 method, (we have a blog all about this method! ) or having your target audience find you through them. Here are our top three ways you should be using hashtags on your posts:

Industry Hashtags: 

Not every industry is going to be using the same hashtags. A Chef most likely won’t use #makeupguru and a lawyer will probably not use #DIY. Choosing one’s that are unique to your industry helps to gear your content to your targeted audience. Having a baseline of seven to ten industry based hashtags can help broaden your content’s reach. When choosing hashtags that are relevant try to find some that fit into a few different aspects of your industry. A great way to find these hashtags, is to see what top accounts in your industry are using. 

Branding:

Using hashtags specific to your brand is a great way to have your clients and industry interact with your social media. Some great branding examples are brands like; Coca-Cola- #ShareACoke, KitKat- #MyBreak and Calvin Klein with #MyCalvins. As a business owner on social media, you can create your own to include in your posts. You can also encourage your clients to use them while they post about you and your business. Another great way to use hashtags and branding is for  promotions or giveaways, you can include promotion specific hashtags to get your audience excited. 

Localization: 

Businesses that cater to specific areas or regions can really benefit from using location based hashtags. Using these will help to gear your content to your targeted audience geographically. Using location based hashtags can also help to ensure that you are getting clients that you can actually service. As an owner of a landscaping business, you may use #toronto #yorkregion #GTA. By using this combination, it will help show people who stumble on one of your posts what area you cater to. This has proven successful in ensuring time and resources are better spent targeting relatable audiences . Adding locations to the end of your branding hashtag is a great tip for businesses that have multiple locations! 

All in all, hashtags are a great way to help gear your content to the correct audience and help you enhance your social media as a business tool. There are great tools out there such as buffer.com that can help you keep track of your social media growth, and even tell you what your top hashtags are. Using tools like this can help you adjust what ones to use, that way you can maximize your reach and grow your social account even more! 

Whether you are using hashtags to specify your location, raise brand awareness or create a presence in your community, they will always provide you with a wider audience reach than when not using them. So the next time you’re liking a photo, take a moment to see what hashtags they’re using, sometimes you may be surprised.

If you have questions about your social media strategy, book a complimentary introduction call with Rosewood today!

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Why Every Business Should Have a Blog (Following Best Practices!)

Man reading a blog about hiring a PPC Ads Manager in Newmarket

Last week we talked about content repurposing, and how you can turn one blog post into multiple pieces of content. This time, we wanted to talk about why your business should have a blog

There are two aspects to why you should be posting blogs: Technical and Business. 

Technical Reasons For Why You Should Have A Blog

There are two very important technical reasons why you should have a blog: Increase Your Organic SEO (i.e. Impress Google), and Backlinking.

  1. Increase Organic SEO, i.e. impress Google’s algorithms and backlinking. 
    Blogging is effectively the single best way to increase your website’s organic SEO. Your SEO, also known as “Search Engine Optimization”, determines your ranking in Search Engines for relevant search terms.

    When blogging, you can write in a way that boosts your SEO score, that allows both your blog and your website to appear closer, if not at the top of the results page while Googling. This is how you impress Google’s algorithms. Google wants to show the search results that are the most recent and most relevant to the search inquiry. Examples of ways to write to impress Google’s algorithms is to include focused key words. This blog is full of them! Can you guess what they are? 
  1. Backlinking
    Backlinking is essentially any time another reputable website publishes a link to your website. This could be as supplementary info to their blog (i.e. check out so-and-so’s blog for more information!).

    The more people that find your blogs useful and link it to their website, the better your website will perform overall. This is great motivation to not only write blogs that are good for your SEO, but also enjoyable and informational to the reader. 

Business Reasons For Why You Should Have A Blog

There are three business-related reasons why you should be blogging regularly: establish your business as the expert, resonate with readers via real-world applications/case studies and create content to be redistributed on other platforms.

  1. Establish Your Business as the Expert:
    Sharing your knowledge, industry news, tips and tricks, or even news about your business through effective blogging gives you the opportunity to have your clients, customers and industry peers recognize you as an expert in your industry. 
  1. Anecdotes, Case Studies and Projects
    By sharing anecdotes, case studies and projects, you’re allowing the reader an inside view into your operations. They may even touch on issues the reader is experiencing and outline a solution to their own problem. By blogging, you are resonating with your readers. 
  1. Repurpose Valuable Content Quickly & Efficiently
    Blogs allow for a wealth of content to be redistributed with a few extra clicks. You can quote your blog and turn snippets into Canva Graphics. Then post these on your Social Media and backlink to your blog (See what we did there?!) 

Overall, blogging is a great way to drive traffic to your website, which in return will help increase brand awareness and conversions (contact inquiries and/or e-commerce sales). We understand that blogging can be a daunting task, especially if you are learning on how to improve your SEO. Here at Rosewood, we offer blogging services for all business levels, whether it’s needing help improving your SEO or because you don’t have the time to blog, we have you covered. If you are interested in blogging, let’s get in touch!  

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Entrepreneurs in Residence

What Does Being An Entrepreneur Mean To You?

Being an entrepreneur means taking an idea and turning it into a reality. As a result, it gives an individual the freedom to express their creativity and explore beyond average boundaries.

Join Us!

We invite you to join us on Thursday, November 14th from 7:00 pm – 9:00 pm in the Aurora Public Library Living Room where four local entrepreneurs will share their stories and inspire others to take on the journey of becoming a self made entrepreneur. 

The Journey of Rosewood

The founder of Rosewood, Deanna Simone, will be sharing her journey as an entrepreneur and why Rosewood chooses to focus solely on serving entrepreneurs and small businesses. Deanna gets to know your business inside and out and finds the best ways to market it. Owning your own business is personal, and she believes in becoming a team to work together toward mutual success. She has made it Rosewood’s mission to provide online marketing strategies that reflect your business goals. Rosewood prides ourselves on honesty and transparency, translating technical concepts into terms that business owners can understand and appreciate.

Meet the Other Entrepreneurs in Residence Speakers

The speakers of the November 14th event will bring great background knowledge and experience that you can benefit from for your own business. Kimberley Smith is the Marketing Consultant, Instagram and Facebook Designer and Owner of Young at Heart Painting. Kimberley believes in “providing creative solutions to help improve the lives of others.” Another speaker of the event is Emily Chung, Licensed Technician and Owner of AutoNiche. Emily lives by the motto, “mental grit for the entrepreneurial journey.” Finally, Carl Milroy will be speaking at the event. Carl is the President and Managing Partner of Red Thread Brewing Co. Carl believes simply, “It’s what connects us.” 

Why Is It Important To Share Experiences and Learn From Each Others Mistakes?

It is important to share our experiences to not only learn from each other’s mistakes, but to understand that every entrepreneur will experience failure before success and to not feel discouraged in times of failure. Sharing experiences is a great way for entrepreneurs to bounce ideas off each other. It is also a great way to find some tools and skills that may work for you. Passing on knowledge from experienced entrepreneurs to those who are just starting out can be a great way to find yourself a mentor or even become a mentor for someone who is new to entrepreneurship.

 

This is a great opportunity to meet with new visionaries who share your same drive to succeed. There will be a Q&A with attendees after the speaking. We also have a Smartboard available for your use and refreshments for you to enjoy.

Click here to register for the Entrepreneurs in Residence event! 

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