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Creating An Effective Content Strategy For Social Media Doesn’t Have To Be Time Consuming

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A lot goes behind creating an effective content strategy for social media.

Writing engaging captions, creating graphics, picking hashtags and everything else that goes into managing a social media account on a regular basis can be pretty time-consuming.

And even more so, if you are doing it all alone.

This is why a lot of people find that creating a content strategy for their social media platforms can be beneficial, but a bit daunting because in the beginning, it can take time.

However, it doesn’t have to be time-consuming if you know where to look. Let’s take a look at the more efficient ways of creating an effective content strategy without spending too much time.

Steps To Creating The Perfect Content Strategy For Your Social Media Platforms

Set Proper Goals

Setting specific goals for your business will enable you to have a better understanding of the content you want to create for your audience. Some of the chief goals that brands generally focus on include – lead generation, growing your audience, increasing web traffic and increasing engagement.

Planning Your Content Strategy

Pre-planning your social media content is a great way to help cut down on time. You can do this by creating templates for posts that you can build engaging content off of. Base these off of what your audience already responds well to. This is a great first step if your goal is to see a surge in the engagement of your posts.

Using in-app analytics can help with your content planning. Facebook and Instagram allow their users to take a look at their analytics if they have a business account. Taking the time to see which posts generated a higher engagement rate can help plan what content you want to focus on.

Accurate Promotion and Distribution of Content

Creating promotion posts itself will not be enough unless your audiences are actively distributing the content. So how does distribution of content work?

Say for example that you have put up a flash sale post on your story to promote sales. Try making the caption of the story more engaging by asking a question, creating a poll or allowing your audiences to re-share it. Adding a “call to action” (CTA) in your caption will help increase engagement.

Pro Tip: Great content is relatable, relevant and sharable.

Creating a content strategy doesn’t have to be time consuming. Start by planning out your goals and doing comprehensive research before designing a content strategy. This will save you time and enable you to create more engaging and effective content for your business! Knowing who your followers are, what they interact with and what posts get the highest engagement rate are all great places to start creating a strategy for your content.

Don’t have the time? Book a call with us today to go over how we can help you with your social media!

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4 Content Prompts to Get Out of Your Social Media Funk

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Social Media is a great tool to use to help promote and build your business, but having to come up with new content can be a drag. Here are 4 content prompts you can use for the next time you’re stuck in a creative rut. 

Testimonials

“It’s not bragging if you can back it up.”-Muhammad Ali 

Posting testimonials from your clients is a great way to directly show your clients and potential clients that not only are you good at what you do, but you’re great! When others see testimonials on a regular basis, it can help instill confidence in them that you are the right person for the job! 

Social Media Stories (Quick, Yet Important Content)

Sharing content on your social media stories is a fun way to interact with your audience in a different way than you would normally do. Try snapping a behind the scenes photo or video on the project you are working on or of your work space- don’t forget to hashtag #bts (Behind The Scenes) to get a further reach! 

Stories are also an amazing way to learn about what your audience wants to see from you. Posting interactive stories like “This or That” or asking a question can allow your audience to engage with you on a more personal level. 

Announcements

Do you have some exciting news you would like to share? It could be a new product that is launching soon or a special sale that you want to offer your customers! Use Announcement as an opportunity to add a flair of excitement to your content! 

Images/ Videos (The Content That Keeps Giving)

What would Social Media be without pictures and videos? Sometimes it’s hard to get new, unique and original content. Share yourself or your team. Make it human, make a connection and show who is behind your social account and your company. We find that showcasing pictures of yourself and your team has a positive outcome with increased engagement on social media. 

If you can, hire a photographer and/or videographer to follow you around for the day, or bring them to an event you are working on. You can get a ton of images/videos that you otherwise wouldn’t normally be able to capture. You can then use these photos and videos for any of the content that we talked about earlier! 

Having to be constantly creative can be hard, but with these content prompts, you can be prepared for the next time you need content- or contact us! Rosewood offers a range of marketing services that can fit every business owner’s needs, from professional photography and videography to social media marketing and account management. Contact us today to see what services are right for you. 

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Get the Most Out of Stock Photos With These Three Tips

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Whether you are using stock photos for social media, your blog posts or your website, knowing these tips to get the most out of your search will help make your content more original. Here are 3 things to keep in mind when searching through stock photos: 

Pay Attention to Trends In Stock Photos 

Trends are constantly changing, whether it’s fashion, social media, or even the phone we use, these trends can sometimes be easily identifiable in photos. When using stock photos, you want to be careful that the image doesn’t showcase an out of date trend, unless of course that’s what you would like to show. It’s critical to review the date of the stock photo and ensure it doesn’t look dated. A stock photo that was taken in 2010 will likely look very different from an image that was taken in 2020. For more trendy stock photo, we like to use Unsplash.com. This is a free stock image website that provides 2021 quality images.

Not All Images Need To Have Faces

Landscapes, everyday objects and images that don’t show the model’s face are great substitutes for when you aren’t able to take your own professional brand photography. We love and recommend using stock photos for social media stories. For example, if you want to share some responses from a question you asked on social media, you can use stock images of the answer topic for the background. This is a really easy way to get great visuals! 

Get Very Specific With Your Search 

Getting extremely specific with your search on websites such as 123rf.com or Adobe Stock help you get the images you need and want, and limits the time spent sifting through images that aren’t reflecting your vision. When getting specific, try describing the people you would like to see, or the action that they will be doing. Another great reason to get specific is that you are more likely to find unique images, which will allow you and your content to stand out! 


The next time you need content and are looking to use Stock Images, try these tips! If you need help stepping up your social media game, book a discovery call with us!

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