Entries by Paige

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Proven Strategies for Building Your Best Email Audience List

Email is still one of the best ways to communicate with and market to your audience. It remains an essential communication tool used by the majority of the population and is how most customers prefer to receive communications from brands. However, email’s strength as a marketing tool depends on the quality of your audience list. An engaged audience […]

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The Rise of Social Commerce: How Brands Can Leverage Social Media to Drive Sales

Social media has become an essential marketing tool for growing your business’ reach and reputation. However, another one of social media’s goals, like other marketing, is to convert that attention into sales. One of the best tools for accomplishing that is ‘Social Commerce’, where products are sold directly on social media. We’ll explain what social […]

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Designing for Mobile First: How to Optimize Your Website for Mobile Devices

When (re)designing your website today, whether you’re setting up your brand-new website or because of new accessibility requirements, a new privacy landscape, or simply because it’s time for a refresh, you should consider designing for mobile first. Mobile-first design and optimization have become an industry standard for improving your website’s general accessibility and conversion rate […]