Entries by Paige

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Why Your Business Should be Using SMS Marketing

Alongside social media and email, SMS is one of the best marketing tools businesses should be using today. While SMS lacks the visuals of other marketing techniques, it leverages a powerful and wide-reaching network for immediate communication with your customers and audience. That means SMS is one of the most powerful tools for growing your […]

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Colour Accessibility in Web Design: Ensuring Sufficient Contrast

Accessibility is important for any website’s design. It allows the most possible people to access your business online. A key part of that is ensuring everything in your web design is clearly visible. Along with contrast and size, you also need to consider colour blindness for accessiblility in web design. If a web design doesn’t consider […]

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Personalizing for Relevance: How AI is Transforming Customer Experiences

We’re continuing to see the many powerful applications for AI. Along with potentially useful creative tools, AI excels at data collection and parsing. Now, we’re seeing that algorithmic power combine with marketing expertise to create a personalized and relevant customer experiences for small businesses. Rosewood will explain what personalization and relevance in marketing are, and how […]