Tag Archive for: social media marketing uxbridge

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4 Content Prompts to Get Out of Your Social Media Funk

Graphic of a man taking pictures for new content

Social Media is a great tool to use to help promote and build your business, but having to come up with new content can be a drag. Here are 4 content prompts you can use for the next time you’re stuck in a creative rut. 

Testimonials

“It’s not bragging if you can back it up.”-Muhammad Ali 

Posting testimonials from your clients is a great way to directly show your clients and potential clients that not only are you good at what you do, but you’re great! When others see testimonials on a regular basis, it can help instill confidence in them that you are the right person for the job! 

Social Media Stories (Quick, Yet Important Content)

Sharing content on your social media stories is a fun way to interact with your audience in a different way than you would normally do. Try snapping a behind the scenes photo or video on the project you are working on or of your work space- don’t forget to hashtag #bts (Behind The Scenes) to get a further reach! 

Stories are also an amazing way to learn about what your audience wants to see from you. Posting interactive stories like “This or That” or asking a question can allow your audience to engage with you on a more personal level. 

Announcements

Do you have some exciting news you would like to share? It could be a new product that is launching soon or a special sale that you want to offer your customers! Use Announcement as an opportunity to add a flair of excitement to your content! 

Images/ Videos (The Content That Keeps Giving)

What would Social Media be without pictures and videos? Sometimes it’s hard to get new, unique and original content. Share yourself or your team. Make it human, make a connection and show who is behind your social account and your company. We find that showcasing pictures of yourself and your team has a positive outcome with increased engagement on social media. 

If you can, hire a photographer and/or videographer to follow you around for the day, or bring them to an event you are working on. You can get a ton of images/videos that you otherwise wouldn’t normally be able to capture. You can then use these photos and videos for any of the content that we talked about earlier! 

Having to be constantly creative can be hard, but with these content prompts, you can be prepared for the next time you need content- or contact us! Rosewood offers a range of marketing services that can fit every business owner’s needs, from professional photography and videography to social media marketing and account management. Contact us today to see what services are right for you. 

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Let’s Talk About Social Media Scheduling Apps

social media scheduling

It’s 2020. So, let’s face it, social media is HUGE in the world today. It is important to post meaningful content frequently; we recommend posting at least posting 2 times per week. With that being said, we understand that it can be difficult to remember to schedule these in with the busy lives that we all (especially entrepreneurs) live. This is where social media scheduling apps come in!

That’s why we are comparing 4 of the most popular social media scheduling apps.

Why Use a Social Media Scheduling App?

As we mentioned before, it can be difficult to keep up with a set schedule for social media as life is busy for all of us, and understandably so. With a social media scheduling app, you can keep your content flowing and generate a larger audience through the use of hashtags. If you dedicate just one hour each week to planning and scheduling your social media content, you can schedule an entire week’s worth of content and not have to worry about it again until the following week.  Wondering what to post about? Check out our blog on Social Media Content Solutions for Small Business.

Scheduling App #1: Planable.io

Planable is a great tool for social media scheduling. If you are an agency with multiple clients that you manage, Planable is definitely the best option for you. Their premium plan offers 5 workspaces all under one login and allow for up to 7 users. This means you can allow your clients permission to make changes, or upload their own imagesinto the shared workspace. Planable allows you to plan a post for a specific date and time and will notify your mobile device when it’s time to post. Planable is definitely a favourite of ours here at Rosewood. However, if you work on your own and wish to do the scheduling on your own, Planable may not be the right option for you. Enter, Later.com.

Starter Plan

 Premium Plan Enterprise Plan
  • $32.50/month
  • $82.50/month
  • Customized by Planable for you
  • 1 Workspace
  • 5 Workspaces
  • Custom Number of Workspaces
  • 3 Users
  • 7 Users
  • Custom Number of Users

*Please note that these prices are in USD*

Scheduling App #2: Later.com

Later is also a Rosewood team favourite. Unlike Planable, Later allows a free option. Who doesn’t love free?! With Later, you are able to have a visual Instagram planner to properly plan out how your feed will look. Later also offers an automatic publishing tool, this feature alone is worth its weight in gold. You simply schedule your posts for a specific date and time, and your posts will automatically go out for the set date and time. Keep in mind that as Facebook and Instagram change their APIs, you may need to refresh the connections. If you work on your own, Later.com is the best option for you.

Free

 Plus Premium Starter

Brand
  • For Individuals
  • For Solopreneurs
  • For Small Businesses
  • For Growing Companies
  • For Agencies and Large Teams
  • Free
  • $7.50/month
  • $16/month
  • $24/month
  • $41/month
  • 1 Profile per Social Platform
  • 30 posts per social platform
  • Allows you to add Instagram, Facebook, Pinterest, and Twitter
  • 1 Profile per Social Platform
  • 100 posts per social platform
  • Video Scheduling
  • IG Story Scheduling
  • Allows you to add Instagram, Facebook, Pinterest, and Twitter
  • 2 Profiles per Social Platform
  • 250 posts per social platform
  • Video Scheduling
  • IG Story Scheduling
  • Allows you to add Instagram, Facebook, Pinterest, and Twitter
  • Shows You the Best Time to Post
  • 3 Profiles per Social Platform
  • Unlimited posts per social platform
  • Video Scheduling
  • IG Story Scheduling
  • Allows you to add Instagram, Facebook, Pinterest, and Twitter
  • Shows You the Best Time to Post
  • 5 Profiles per Social Platform
  • Unlimited posts per social platform
  • Video Scheduling
  • IG Story Scheduling
  • Allows you to add Instagram, Facebook, Pinterest, and Twitter
  • Shows You the Best Time to Post

Scheduling App #3: Hootsuite

Hootsuite is a social media scheduling platform that has been around a long time. With Hootsuite, if you’re not using the professional plan, you’re paying a fairly large amount of money monthly to manage your social media in comparison to Planable and Later. Typically, we do not recommend Hootsuite as a social media scheduling platform to use. Hootsuite has a very confusing interface that isn’tmodernized; making it difficult for the average person to use. The platforms we’ve mentioned above are much more intuitive, seamless to use and less expensive.

Professional Plan

 Team Plan Business Plan
$29/month $129/month

$599/month
  • 10 social media profiles
  • Unlimited Scheduling
  • 1 User Profile
  • Auto Scheduling
  • 20 social media profiles
  • Unlimited Scheduling
  • 3 User Profiles
  • Auto Scheduling
  • 35 social media profiles
  • Unlimited Scheduling
  • Up to 10 User Profiles
  • Auto Scheduling

Scheduling App #4: Buffer

The last social media scheduling platform we’ll compare is Buffer. Buffer, like Hootsuite, has been around for several years and has a fairly difficult interface. We found Buffer difficult to use and not as user friendly as Planable and Later.

Pro Plan Premium Plan Business Plan
$15/month $65/month $99/month
8 Social Accounts

100 Scheduled Posts

1 User

Connects to most social media platforms (Instagram, Facebook, LinkedIn, etc)
  • 8 Social Accounts
  • 2000 Scheduled Posts
  • 2 Users
  • Connects to most social media platforms (Instagram, Facebook, LinkedIn, etc)
  • IG/FB Story Scheduling
  • Drafts management
  • 25 Social Accounts
  • 2000 Scheduled Posts
  • 6 Users
  • Connects to most social media platforms (Instagram, Facebook, LinkedIn, etc)
  • IG/FB Story Scheduling
  • Drafts management

Which Social Media Scheduling App Do We Recommend?

After looking into all of the above-mentioned social media scheduling platforms, we can say with confidence that Planable.io and Later.com are the best choices. If you’re a larger business that needs multiple social profiles, Planable is a great option for you. If you’re looking for something that is free of cost and doesn’t require multiple social profiles, Later is your best bet!

Let’s Connect

Rosewood is a full-service digital marketing agency outside Toronto dedicated to helping entrepreneurs and small businesses grow their online presence. We work with clients across North America and Europe to identify, strategize and reach their marketing goals!

You can join the conversation online on Instagram, Facebook and LinkedIn. Or contact us to chat about your marketing goals for 2020 or to discuss how Rosewood can assist you in building your website!

Sign up for our Newsletter to keep up with our latest news!

Until next time,

Cassandra

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The Importance of Google Analytics

importance of google analytics roseewood va deanna simone

If you are a business owner or entrepreneur – chances are you heavily rely on the strength of your online presence and the traffic on your website to acquire clients and build your brand. Which is why it is with your best interest in mind that Rosewood recommends taking full advantage of Google Analytics! Google’s free web analytics service not only allows you to analyze in-depth detail about the visitors on your site, but it also provides valuable insights that can help you optimize the online strategy of your business.

Regardless of whether you run an e-commerce website or an informative blog, every business should understand and study the behaviour of their visitors to deliver better results. Keep reading for our reasons on why you should be regularly using Google Analytics to measure the success of your website – and by extension, your business as a whole.

Conversion Tracking

There is a feature which illustrates how many website conversions you have obtained by visitors on your site. It’s always great to know how many people have visited your site, and where they came from, but how do you know if those users are actually converting?

Google Analytics allows you to set up goals to track when a user completes a certain action on your site. Regardless of how many users each channel is driving to your site, it is essential to confirm that this traffic is actually converting.

Customer Engagement

Engagement metrics such as the bounce rate and average session duration can do wonders to show how well your website is performing. Google Analytics has a number of features that allow you to review how well users are interacting with your website and content. These metrics monitor different aspects of the customer journey, showing how the customer has interacted.

You can also view these statistics against individual pages, giving you a better idea as to what pages are doing well, and which may need optimizing to improve their user experience. Perhaps a page is taking too long to load, or there is too much text and not enough images – leaving the visitor impatient and uninterested. There may be hidden clues to these types of issues in the customer engagement metrics of your site.

Our Top Metrics to Keep an Eye on

  1. # of visitors on website
  2. Average visit length
  3. # of number of pages viewed
  4. Average time on page
  5. Most popular pages on your website
  6. Visitor demographics such as – gender, age, city location, etc.

Converting Data into Business Goals 

Google Analytics data on its own can tell you a lot about website performance. And this information can be very crucial to devising and improving your business plan moving forward. However, you must have a goal in mind for the data to be of use.

True performance tracking and improvement comes from comparisons on current results against previously set goals. Do you want people to get in touch? Download your how-to guide? Use specific goals to target what areas of your website you want to work on.

How Rosewood Can Help

Now that you’re sold on the many business benefits of Google Analytics – feel free to get in touch with us to see how your metrics can skyrocket with our support and training services. If you are new to the analytics world, fear not! We can happily show you the ins and outs of how to use and track the analytics metrics of your website.

And to briefly summarize, Google Analytics can monitor the effectiveness of your online marketing strategies, content, user experience, and functionality on your website. Once you identify any issues your site may have, Rosewood can help you create a solution. Google Analytics provides you with the information needed to improve your website, and we strategize to make it happen!

Questions or Comments? Get in Touch!

Until Next Time,

Ananta

Content Coordinator

Rosewood Inc.

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