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The Team’s Favourite Productivity Platforms

Image of the logos of the productivity platforms that the team uses. Trello, Todoist and Notion.

When researching productivity platforms online today, you’ll find that your options are simply unlimited. We all know how difficult it can be to keep track of your to-do lists and tasks each day, but Notion, Trello, and Todoist could be the key to improving your productivity this year. 

Within our team, Deanna, our CEO and Founder, uses Trello and Alex, our Digital Ads Manager, uses Todoist. Victoria, our Social Media and Account Manager, uses Notion, so as you can see, we are all fans of different productivity platforms for various reasons. Keep reading as we compare these three apps and who each of them would be most suitable for.

Note-Taking with Notion

One of the reasons that Victoria enjoys using Notion is that it helps her to organize her work in detail. This productivity app is more like a note-taking app, which also allows for collaboration. You can use a range of different content types within the app, such as links, photos, and PDFs. Once your work is complete, it can then be shared with your team so everyone is on the same page about upcoming projects. We love the variety of templates on offer as well! Notion is a great place for both those who would like a custom experience (like Victoria) or one that is pre-set for you. Victoria’s favourite feature is creating a database. This allows her to input everything in one place, but filter how she would like to see it.

Project Management with Trello

As the CEO of our company, Deanna is a huge fan of Trello when it comes to productivity apps. This project management tool is ideal for leaders! It can be used to help keep track of their team’s work and improve collaboration within a business. Trello has a very simple board layout. You can easily record what you need to do and tasks you’ve finished. It can be used for both personal and work use. It’s a very versatile option which is easy to update as you progress through your to-do list.

Stay Organized with Todoist

Finally, the third of the productivity apps used within our company is Todoist. This is probably the simplest of the three apps. It’s a great task manager for anyone who feels they have too much on their plate. It can be used by both teams and solo workers and will help you to organize any type of project or list. The reminder function is one of its best features, which can come in handy for your personal life as well as for your professional needs.


If you are looking for a way to cut down your to-do list over the upcoming months, our team is here to support you with this task. We know how hectic balancing your work and personal life can be, but finding work-life balance is something we should all strive to do. Alongside these productivity apps, we can offer you the services you need to regain control of your time once again. Contact us today for more information or to discuss any questions you have about how our team can help you.

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Does Your Website Have Traffic From European Countries?

Graphic of a man and a women touching different parts of the website on a screen. There is another man off the sign holding an EU flag and a megaphone to their mouth

As a website owner, it’s critical that you ensure you are in compliance with worldwide laws regarding website cookies. If your business website has traffic from European countries, take the time to consider whether you are meeting the EU minimum website cookies compliance standards. If not then it’s time to make the necessary updates to your site.

Who Needs to Comply with the European Cookie Law?

The EU cookie law applies to any website which attracts visitors from the EU. Even if your business is located in the US, Canada, or elsewhere in the world, you need to make sure you are meeting the minimum standards when you have EU visitors. In order to remain in compliance, your website should not load or save any cookies until the site visitors confirm their decision via your cookie consent form. This form needs to offer the option to decline cookies entirely, or you will be breaking this law.

When designing your cookie consent form, another part of the regulations in the EU is the colours and sizing of the buttons. You must not force or influence the actions of the visitors, so the accepting and declining buttons must be the same colour and size. Another regulation to keep in mind is that in Austria, the use of Google Analytics to track website usage became illegal in January 2022. At the moment, this only impacts Austria, but there’s a chance we may see other countries follow this trend in the future.

Different Types of Cookies

To remain in compliance with EU law, it’s critical that you are aware of what cookies are in terms of your website. Cookies are text files that contain smaller pieces of data to identify your computer within a network. The data that’s stored within the cookies will be created by your server when you connect, and it’s labelled with a unique ID for your computer. The server can then read your ID and know how to serve you best.

HTTP cookies are created by a web server when someone browses your website. They will then be placed on the device or computer by the user’s web browser, allowing web servers to store information on your device. They can be used to track a user’s activity or save information that they’ve previously entered online.

Another type of cookie that you may use on your website is an authentication cookie. These are used by web servers to check that a user is logged in and the account that they are using. This stops users from having to authenticate themselves on every single page that has sensitive information, offering a better user experience while keeping your site secure. Finally, tracking cookies are used to create long-term records of a user’s browsing history. These are non-essential cookies, and so you will need to ensure you are receiving informed consent from your website visitors for storing these on their devices.

As you can see, it’s critical for website owners to keep in compliance with EU laws when they are attracting visitors from European countries. To help you keep up to date with GDPR cookie compliance, we highly recommend using this WordPress plugin on your site.

Contact us today if you would like us to look into whether your website is complying with the EU laws.

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Email Workflow Sequences for Shopify and E-Commerce Stores Part.1

Blog Graphic of the Shopify logo (Green shopping bag with the letter S in the centre) with letters flying around the top of it.

As a Shopify store owner, email marketing is one of the best tools on offer to help you retain customers and build relationships with potential clients. When compared to other digital marketing options, you’ll find that it offers the highest ROI and encourages more repeat purchases. The key to a successful email workflow is to find campaigns that work for your audience. Keep reading as we share some of our top email marketing ideas so you can set up email workflow sequences to build your customer base this year.

A Lead Nurturing Series (An Email Workflow Sequence)

Lead nurturing is a critical email marketing practice for Shopify store owners. You’ll use this type of email workflow to push your customers through your sales cycle. Only a very small percentage of customers are ready to purchase immediately, but about half of them will buy something in the future. Instead of focusing all of your time and energy on the small group who are ready to part with their money now, you need to nurture the others, so they choose your Shopify store when it’s time to purchase.

A good lead nurturing email series could look like this:

Educate your subscribers

The first email in the series can offer more information about your industry. For example, if you are a skincare company, consider educating your customers about the top types of products to improve various skin conditions.

Emails-based on-site browsing

Use your Shopify store history to send a final follow-up email that is based on their initial communication with your site.

Introduce your brand

The next email focuses on sharing more about your brand story. You can use this to build your connection with your audience and share why you are a better choice than other companies.

Share stories

Customers are far more likely to buy from a company who they can connect with. Share stories about how your products have changed other people’s lives in the third email in the series.

New Customer Email Workflow

A brand-new customer needs a slightly different approach to guarantee they’ll return to your Shopify store. Start with a welcome email to begin, before checking in a few days later to see how their purchasing process was so far. Two days after the product arrives, you’ll want to check in again and see if it has arrived and if there are any concerns so far. This can then be followed with a feedback or review email a few days after, which can offer valuable feedback for your email marketing team. Following that, it’s time to move on to securing their future custom. A time-sensitive promotion email is the best way forward, which you can send a second reminder of the following day. You’ll need to ensure the promotion is very limited so that they act quickly and return to your company straight away instead of shopping elsewhere.

There are so many different ways to use email marketing as a Shopify store owner. By using a combination of the email workflow sequences we shared here today you can convert new customers to paying ones. We highly recommend creating templates that you can use over and over again so you don’t spend hours sending emails. In our next blog, we will expand more on this topic and how to use email sequences for how to welcome new customers, repeat customers as well as what to do when you have customers who have abandoned cart. With these tips, we hope that you’ll quickly see a huge improvement to your sales when you apply all of these techniques this year, helping your Shopify store to have its best year yet in 2022. Seems like too much? Contact us today and we can help you set up your next email campaign! 

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