Today, it’s typical that people find businesses through internet searches. Whether it is through search engines, map apps, or social media, it is crucial to list your business on various services for your business’ discoverability. Listing services or online directories populate your business into search results and are the main way users and potential customers […]
Two months ago, we provided some advice for updating your website to meet and comply with web accessibility standards and why it is beneficial for your business beyond just being a legal requirement. The inclusivity of accessibility is just as essential on social media so everyone can access, view, and engage with your content. Increasing your content’s […]
By now, everyone should be familiar with how important social media is for growing their business. For example, 83% of Instagram users now discover new products there. Part of this surge in social media’s role has increased the prominence of influencer marketing. Influencer marketing is where a brand partners with someone with a considerable social media presence. […]
