Tag Archive for: social media marketing york region

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Top 5 Reasons to Start Using Instagram to Boost Your Business

instagram deanna simone rosewood va

Instagram is an excellent tool to increase awareness, reach new customers and clients, network with industry professionals, and build your brand. On Instagram, you are in complete control of exactly how you want your brand to be represented online. If your business is not already on Instagram, these 5 reasons outlined below will surely give you the push you need!  

1. More people are using Instagram than ever before 

According to Hootsuite, Instagram has over 1 billion active users, 500 million of which use the platform daily. And what’s more – 38 percent of these users check the site multiple times a day. And with engagement on Instagram being 10 times higher than on Facebook, you don’t want to miss out on all those potential eyeballs on your business! 

2. Use stories to make your business more relatable 

The best way to show your customers/clients that you are more than just a faceless company, is to take full advantage of the app’s live posts, IGTV, stories, and highlights features. You have full creative freedom to choose what you post on here – you can show a behind the scenes look on how products are made, bits and pieces of your employee’s personal lives, live Q&A sessions – the possibilities are endless! Remember that live posts and stories are an excellent (and cheap!) way to build rapport, trust and credibility with followers, as well as show that there’s a human side to your business. 

3. Use hashtags & geotags to increase visibility 

As a start-up or existing small business, you may be intimidated by the competition, but with the proper use of hashtags and geotags, you are in full control of making your brand stand out from the crowd. Hashtags are essentially keywords that summarize what your post is saying. Also, many people will be able to find your business by searching up key words that relate to your product/service. It also helps Instagram show your content to users with similar interests.  

Geotags on the other hand help your posts reach a local audience – making it easier to network with those near you. Make sure you are tagging your physical location (if you have one) or the cities/towns you serve. You can also check in at local businesses and events to increase your visibility even more!

4. You can effectively and creatively engage with your customers

On Instagram you can connect with your followers daily through likes, comments, shares, and much more. The more likes and comments you get, the more visible your company becomes. You can get more likes by taking high-quality photos, using local hashtags, and partnering with other brands. Also, you can get super creative! Show the public that your brand has personality by mixing it up with contests, polls, vivid images, live videos, and more. 

5. Keep an eye on your competition

Your company can use Instagram to keep an eye on your competitors and see how they interact with their followers. Watch carefully to find out how often they post, what they are posting and how they engage with their followers. You can use the information you gather to better define your own personal strategy. 

BONUS Tip

How frequently you post also has a huge impact on building and maintaining your follower engagement. Here at Rosewood we firmly believe in quality over quantity. We strongly encourage posting engaging, original content 2-3 times a week rather than sharing filler posts or re-posts daily. Therefore, for our clients we typically post 3 to 7 times a week to effectively increase their visibility and following.

One final take away – more people are paying attention to Instagram than ever before, and you may be missing out on millions of potential customers/clients by not leveraging Instagram to boost your business. Take these 5 tips and use them to start building your Instagram presence today! 

Questions? Get in Touch! 

Until Next Time,

Deanna

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Holiday Social Media Marketing Tips

It might feel like Spring in York Region & the GTA, but Winter is coming and the holidays are right around the corner.  In the marketing world, it’s always better to be a bit early than too late!

It’s time to start thinking about starting your holiday marketing campaigns. Whether it’s changing your website/social media banners, updating your profile pictures, creating content for themed blogs or newsletters, or communicating with clients in your store-front, here are some tips to help get your marketing through this holiday season. Read more

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2 Types of Posts that Positively Promote Your Business on Facebook

One of the most common questions I am asked is simply, “What should I post on social media for my business?”.  And while it’s a simple question, the answer differs depending on a wide variety of factors.

Facebook post types can vary depending on the industry of business and the nature of that business’ Facebook page.  If you have a lot going on in the near future, it’s easy to post about what’s upcoming.  But what if you don’t have a special upcoming event, or a new product launching?  How do you stay connected to your audience, without becoming a nuisance or ultimately losing followers?

Here are two types of posts that any business can do on a frequent basis to engage with your audience while still offering value: educational and positive.

1. EDUCATIONAL

Educational posts are a win-win for everyone; the poster and followers.  The poster interacts with followers and the followers could possibly learn something new.  There are tons of articles and blogs written daily on topics that may be relevant to your business that you can then share or link to.  Make sure you include a brief description of WHY you found this important enough to share.

For example, you’re in the clothing industry and a new type of fabric has been created.  Or, you’ve found a neat, short video with an innovative way to fold t-shirts.  You can share those items and it should provide some value to your followers.

The main goal of sharing educational posts is to PROVIDE VALUE and in-turn associate that value with your brand.

2. POSITIVE

Positive posts can be anything ranging from a beautiful landscape, to a positive quote.  These are quick and easy to view.  Try to avoid anything political that could cause too much of a backlash.  If you’re going to be radical, make sure you’re ready to deal with damage control (see my previous blog on Damage Control here).

For example, try to balance out positive quotes with a bit of humour and a bit of beautiful photography. Mix it all together and spread it out and you’ll be making positive impacts on your followers.

The main goal of sharing positive posts is to spread positivity and associate said positivity with your brand.

You’re ready to share positivity with your followers

Next time you’re running out of things to post, reach for something with educational or positive content.  You can even keep a few saved on your computer as backup when you’re in a pinch.  While there are many different types of posts, these two types are great for frequent impact and will leave a positive impression on your followers while also building your brand.

If you are looking for help building your online presence and awareness through social media marketing, I invite you to contact me by telephone or email, or through Facebook, Twitter, or LinkedIn.  I look forward to helping you help our community!

Until next time,

Deanna

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