Boosting Facebook ads may seem daunting at first.  But, like everything, there are guidelines to follow on what you should promote, when and how.  Boosting Facebook ads can be a very useful and inexpensive tool for social media marketing.

Boosting Facebook Ads

Advertising on Facebook is the easiest way to start advertising on social media.  You must have administrator privilegdes for the specific page.  As a page admin you can view insights of your posts to see how they’re doing organically.  You can even view the post’s reach, interactions and impressions.

When Should You Boost a Facebook Ad?

You can technically boost ANY Facebook post originally published by your page.  However, to get the best return on your investment, I recommend you boost when the post:

  • Is visually appealing
  • Accurately represents your business
  • Is already performing well organically

How Much Should You Spend on Boosting Facebook Ads?

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It might feel like Spring in York Region & the GTA, but Winter is coming and the holidays are right around the corner.  In the marketing world, it’s always better to be a bit early than too late!

It’s time to start thinking about starting your holiday marketing campaigns. Whether it’s changing your website/social media banners, updating your profile pictures, creating content for themed blogs or newsletters, or communicating with clients in your store-front, here are some tips to help get your marketing through this holiday season. Read more

I have been telling my clients since the beginning that education is key in social media marketing.  When there are so many people trying to sell online, how do you set yourself apart from the competition? Why not showcase your expertise by providing free education on topics in your field?  Not only does this provide free value to your reader, but it also builds your credibility.

What is Aducational Marketing?

No, that’s not a typo.  It’s a clever term from an online source I often go to for inspiration, DigitalMarketer.com.  It’s not enough to simply sell to people online anymore.  You need to capture their attention and provide some value to them.  Or else why should they read your content in the first place?

What does the term “Aducational” mean?

Think of it as educating through advertising — and it works.

With the sheer volume of “how-to” videos, content is king on YouTube. People either go to YouTube to learn, do, or buy something. Nobody goes to YouTube to be sold to.

– DigitalMarketer.com

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