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How to Get Found Online: Establish a Target Market

Business man drawing target with chalk

Part 1: Establish a Target Market, and Stick to It.

We sometimes don’t stop to appreciate the seeming simplicity of online search engines. Have a question?  Just type it into Google, Bing, or Yahoo and you’re rewarded with thousands of answers from sources around the world.  But how do you get found online? As a small business owner, you need to think about the questions your prospective clients will be asking these Search Engines that will lead them to your business.  In this 3 blog series, I will be giving away some tips that will help you increase your SEO, and in turn help you find the people that are trying to find you online! Read more

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How to Respond to a Negative Online Review in 5 Steps

How to respond to negative online reviews - negative google reviews, negative facebook reviews - social media marketing Newmarket

Now, more than ever, the public’s opinions are seen, heard and can spread like wildfire online.  This can be great for positive comments. However, 1 negative review can haunt you and your business if you don’t take care of it right away and in the right way.  I am going to show you the 5 steps to respond to a negative online review.

Almost everyone remembers or has heard about the Tylenol Scandal of 1982.  7 people in Chicago died after taking Tylenol pills laced with cyanide.  It was predicted that this would be the end of Tylenol forever.  However, by putting the concerns of the public ahead of their profit margin, they were actually able to increase their revenue. Read more

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