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Snapchat Geofilters for Business

snapchat geofilters snapchat stories for business

For a lot of small business owners, SnapChat is the social media stream they are least familiar with.  However, Snapchat Geofilters and Stories can be great tools for small businesses. Most people over the age of thirty have Facebook, Twitter, and some have Instagram.  SnapChat however, can seem like an unknown entity for most.

What is Snapchat?

Snapchat is a social network but also a messaging platform, like Facebook.  Unlike Facebook and Twitter, Snapchat can only be used from mobile phone devices.  Users can send short videos up to 10 seconds long to people in their friends list, and they can also send written messages.  Video message capabilities were added more recently. Read more

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Social Media Policies for Employees

social media policies for employees

social media policies for employeesWe’re living in the age of social media.  It’s everywhere, and (almost) everyone is on it.  Whether it be Facebook, Instagram, Twitter, Pinterest, Snapchat, Tumblr, Reddit, Imgur, etc. do you know what people are saying about your business?

Other than doing your best to provide exceptional products and services, you really can’t control what the general public says about your business.  If someone does say something negative about your business, read my blog on how to handle negative reviews.

You can however control how your employees talk about your business.  This is a new type of stipulation that can be worked into the employee introductory handbooks that they are given upon hire, and that they must sign.  The handbooks outline the basic guidelines required of employees.  But does your handbook say anything about social media policies? Read more

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Reposting on Instagram for Business

Reposting on Instagram for Business

 

What are the rules for reposting on Instagram? Should you do it?  What if you sell their product in your store?  What if you think they took a beautiful photo that would flow with your Insta-Story?  How do you know when reposting on Instagram is okay or not?

I get asked this question all the time.  With other social media streams like Facebook and YouTube, there are clear rules and guidelines for this.  Instagram is different.

There are no crystal clear rules.  Then how do you know how to behave properly when it comes to reposting on Instagram for Business accounts?  Here’s what you should know.

What Do Instagram’s Terms & Conditions Say?

Not a whole lot actually. Other social media streams like Facebook and YouTube, there are clear rules and guidelines for this.  Instagram is different.

What They DO Say

  • You must be over 13 years of age
  • Content must not be offensive
  • You are responsible for your own account
  • You must not defame or imitate someone else
  • Do not use it for illegal purposes
  • Don’t send viruses/malware through Instagram
  • Don’t use bots, crawlers, etc.
  • Follow the community guidelines…

Read more

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