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Why Updating Your Website Photos Is Important

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You only get one chance to make a good first impression with your customers, which is why it’s so important to put the time and effort into updating your website. If you haven’t reviewed your website photos recently, we highly recommend doing as soon as possible. Keep reading to discover the top reasons to update your website photos to keep attracting new customers to your site.

Make a Great First Impression

When someone visits your website for the first time, you only have a few seconds to make a good impression. Outdated images can completely wreck your chance of converting a browser to a customer. This is why you always need to offer high-quality and up-to date-images that are reflective of your current branding and your current products. If you haven’t replaced your images for years, it may be time to make some updates!

Your Website Photos Should Evolve With Your Business

No business should stay in the same place year after year. When you still have the same images up on your site that you did two or three years ago, it’s clear to customers that you haven’t improved your offerings or your products during this time. Your website needs to show growth and evolution, so make sure you keep updating it with images of recent events and changes within your business. Brand photography and videography services can help you to show a clear tone or message through each image on your site, which is important for consistency and to continue evolving your business.

Keep Your Clients Up to Date With Current News and Events

A picture is worth a thousand words, so it’s the best way to keep your clients informed about the changes within your company. Adding new pictures each week or month shows them the recent activity within your business, and can show off your employees’ achievements and the customer service you offer. You could even feature images of happy customers, showing how dedicated you are to offering the best service or product possible to them. A quick and easy way to do this is linking your Instagram to your website so it is seen as a gallery! 

There’s nothing worse than landing on a website which doesn’t look like you’ve spent any time or effort on it recently, so make sure you take some time out in the upcoming weeks or months to update your site as needed.

These are just a few of the top reasons to keep your website photos updated. Your website is an online storefront for your company, and you need to do all you can to stay ahead of your competition. When comparing two different businesses to purchase a product or service from, you’ll find that the images on your site could be the one thing that stops someone from choosing you in the future. If you need help updating your site this year, get in touch with our team today. We have a team of photographers and videographers with a wide range of specialties.

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Top Tips for Fundraising Promotional Emails

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Fundraising promotional emails are a way to help secure more support for your organization. However, for them to be effective, you need to have a strong email marketing strategy ready to go. Today we’re going to share our top tips for fundraising promotional emails! These will help to increase both your click-through and conversion rates.

1. Write a Catchy Subject Line

The first thing that anyone sees when they receive an email is the subject line. It’s important to make sure it creates an impact on the recipient. In fact, research shows that a third of email recipients will base their decision to open your email on what the subject line says. Keep the subject line of your fundraising promotional emails short and concise with about 60 characters of interesting content for best results.

2. Create a Captivating Email Body

To keep the attention of the recipient of your email, make sure you write a professional email body which is free from typos and grammatical errors. Make sure you format and space the paragraphs in a way that makes it easy for someone to skim through the writing.

3. Responsive Emails

Nowadays, the majority of email recipients use a smartphone or tablet to read their emails. For that reason, you need to use responsive emails, which will be customized for the device that it’s received on. You will miss out on so many potential donors when you don’t format your fundraising promotional emails in this way.

4. Colours, Fonts, and Images

The fonts, colours, and images that you use in your fundraising promotional emails can help to increase brand recognition. However, you need to keep things very professional and on-brand while also offering high-quality images that can be viewed on any device.

5. Add Your Company Logo

Make sure you always include your company logo in your fundraising promotional emails. This should be placed in the top right corner of your emails, which will help to build brand identity and increase trust with your online charitable gaming or other types of fundraising.

6. Finish With A Clear CTA

No email is complete without a clear CTA! You should offer a button to help learn more about your organization or support your fundraising efforts. Without this, all of your hard work in creating a high-quality fundraising promotional email will be wasted.

7. Add an Unsubscribe Link and Contact Email

An unsubscribe link is critical for emails today. This will help you to remain in compliance with data protection laws around the world. You also want to ensure your email recipients have a way to get in touch with you, which makes them more likely to support your efforts in the long run.


Fundraising promotional emails are a great way to connect with your audience and supporters. By following the tips we’ve shared above, you can ensure you write a captivating email that will be opened each and every time. Contact us today for further assistance with your fundraising efforts or to discuss how we can help your company this year.

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Does Your Website Have Traffic From European Countries?

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As a website owner, it’s critical that you ensure you are in compliance with worldwide laws regarding website cookies. If your business website has traffic from European countries, take the time to consider whether you are meeting the EU minimum website cookies compliance standards. If not then it’s time to make the necessary updates to your site.

Who Needs to Comply with the European Cookie Law?

The EU cookie law applies to any website which attracts visitors from the EU. Even if your business is located in the US, Canada, or elsewhere in the world, you need to make sure you are meeting the minimum standards when you have EU visitors. In order to remain in compliance, your website should not load or save any cookies until the site visitors confirm their decision via your cookie consent form. This form needs to offer the option to decline cookies entirely, or you will be breaking this law.

When designing your cookie consent form, another part of the regulations in the EU is the colours and sizing of the buttons. You must not force or influence the actions of the visitors, so the accepting and declining buttons must be the same colour and size. Another regulation to keep in mind is that in Austria, the use of Google Analytics to track website usage became illegal in January 2022. At the moment, this only impacts Austria, but there’s a chance we may see other countries follow this trend in the future.

Different Types of Cookies

To remain in compliance with EU law, it’s critical that you are aware of what cookies are in terms of your website. Cookies are text files that contain smaller pieces of data to identify your computer within a network. The data that’s stored within the cookies will be created by your server when you connect, and it’s labelled with a unique ID for your computer. The server can then read your ID and know how to serve you best.

HTTP cookies are created by a web server when someone browses your website. They will then be placed on the device or computer by the user’s web browser, allowing web servers to store information on your device. They can be used to track a user’s activity or save information that they’ve previously entered online.

Another type of cookie that you may use on your website is an authentication cookie. These are used by web servers to check that a user is logged in and the account that they are using. This stops users from having to authenticate themselves on every single page that has sensitive information, offering a better user experience while keeping your site secure. Finally, tracking cookies are used to create long-term records of a user’s browsing history. These are non-essential cookies, and so you will need to ensure you are receiving informed consent from your website visitors for storing these on their devices.

As you can see, it’s critical for website owners to keep in compliance with EU laws when they are attracting visitors from European countries. To help you keep up to date with GDPR cookie compliance, we highly recommend using this WordPress plugin on your site.

Contact us today if you would like us to look into whether your website is complying with the EU laws.

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