You only get one chance to make a good first impression with your customers, which is why it’s so important to put the time and effort into updating your website. If you haven’t reviewed your website photos recently, we highly recommend doing as soon as possible. Keep reading to discover the top reasons to update your website photos to keep attracting new customers to your site.
Make a Great First Impression
When someone visits your website for the first time, you only have a few seconds to make a good impression. Outdated images can completely wreck your chance of converting a browser to a customer. This is why you always need to offer high-quality and up-to date-images that are reflective of your current branding and your current products. If you haven’t replaced your images for years, it may be time to make some updates!
Your Website Photos Should Evolve With Your Business
No business should stay in the same place year after year. When you still have the same images up on your site that you did two or three years ago, it’s clear to customers that you haven’t improved your offerings or your products during this time. Your website needs to show growth and evolution, so make sure you keep updating it with images of recent events and changes within your business. Brand photography and videography services can help you to show a clear tone or message through each image on your site, which is important for consistency and to continue evolving your business.
Keep Your Clients Up to Date With Current News and Events
A picture is worth a thousand words, so it’s the best way to keep your clients informed about the changes within your company. Adding new pictures each week or month shows them the recent activity within your business, and can show off your employees’ achievements and the customer service you offer. You could even feature images of happy customers, showing how dedicated you are to offering the best service or product possible to them. A quick and easy way to do this is linking your Instagram to your website so it is seen as a gallery!
There’s nothing worse than landing on a website which doesn’t look like you’ve spent any time or effort on it recently, so make sure you take some time out in the upcoming weeks or months to update your site as needed.
These are just a few of the top reasons to keep your website photos updated. Your website is an online storefront for your company, and you need to do all you can to stay ahead of your competition. When comparing two different businesses to purchase a product or service from, you’ll find that the images on your site could be the one thing that stops someone from choosing you in the future. If you need help updating your site this year, get in touch with our team today. We have a team of photographers and videographers with a wide range of specialties.