Now, more than ever, the public’s opinions are seen, heard and can spread like wildfire online.  This can be great for positive comments. However, 1 negative review can haunt you and your business if you don’t take care of it right away and in the right way.  I am going to show you the 5 steps to respond to a negative online review.

Almost everyone remembers or has heard about the Tylenol Scandal of 1982.  7 people in Chicago died after taking Tylenol pills laced with cyanide.  It was predicted that this would be the end of Tylenol forever.  However, by putting the concerns of the public ahead of their profit margin, they were actually able to increase their revenue. Read more