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Take Your Shopify Store to the Next Level: Our Top Shopify Apps for Increasing Conversions

A graphic that has the shopify logo (A green shopping bag with a white S on it) with clouds around the bag. The title reads : "Take your shopify store to the next level: Our top shopify apps for increasing conversions."

As a Shopify store owner, there are many tools out there to help you increase conversions. There’s no denying that competition is stiff online, and the past year has been incredibly challenging for business owners. By using the Shopify apps we share below, you’ll find that you can boost your sales in no time at all.

Privy- Shopify Apps To Send Emails & Messages

Privy is one of the top eCommerce marketing platforms out there for Shopify store owners. It offers you the ability to send emails and SMS messages all from one place. On top of that, you’ll find that it’s a great option for running contests and building your email list. We really appreciate that it offers you the chance to record your Shopify conversions directly related to your Privy efforts. You’ll see your hard work pay off in no time at all.

Zipify

Building an attractive landing page is one of the key ways to convert customers to purchase your products or services. Zipify is a landing page builder which offers you templates that are proven to convert. The team at Zipify uses their own experience growing a successful eCommerce business to create the tools that Shopify owners need to enjoy an easier and more profitable life as a business owner. It’s suitable for first-time store owners and more experienced professionals and will help you to make the most of your Shopify store.

Social Photos – Shopify Apps That Links To Your Instagram

A picture is worth a thousand words. It’s crucial that you update your site and social media accounts with attractive images. Social Photos offers you the chance to curate social media photos of your products. This is particularly useful for apparel and home goods stores. By encouraging your customers to share your photos with this Shopify app, they will help to boost both sales and interest in your business. This app integrates with Instagram, so you can moderate your feed and have full control over your posts and tags.


GroWave

GroWave is one of the most impressive Shopify apps, which provides you with all of the tools you need in one place. It combines reviews, social proof, loyalty and rewards, and a wishlist feature. The loyalty and rewards features are ideal for anyone looking to increase the lifetime value of each customer. You can work to give each of your customers the VIP treatment, which will boost their loyalty to your brand. GroWave also helps you to simplify the buying process by offering you the chance to send personal reminders about sales, price drops, and items running out of stock on your site.

We know that increasing Shopify conversions is one of the biggest challenges for Shopify store owners. By using these Shopify apps, you’ll have all of the features you need to support you on your journey to increasing your conversions over the next few months. If you need help deciding what Shopify Apps to add to your website or need help installing them you can book a call with us here!

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Creating An Effective Content Strategy For Social Media Doesn’t Have To Be Time Consuming

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A lot goes behind creating an effective content strategy for social media.

Writing engaging captions, creating graphics, picking hashtags and everything else that goes into managing a social media account on a regular basis can be pretty time-consuming.

And even more so, if you are doing it all alone.

This is why a lot of people find that creating a content strategy for their social media platforms can be beneficial, but a bit daunting because in the beginning, it can take time.

However, it doesn’t have to be time-consuming if you know where to look. Let’s take a look at the more efficient ways of creating an effective content strategy without spending too much time.

Steps To Creating The Perfect Content Strategy For Your Social Media Platforms

Set Proper Goals

Setting specific goals for your business will enable you to have a better understanding of the content you want to create for your audience. Some of the chief goals that brands generally focus on include – lead generation, growing your audience, increasing web traffic and increasing engagement.

Planning Your Content Strategy

Pre-planning your social media content is a great way to help cut down on time. You can do this by creating templates for posts that you can build engaging content off of. Base these off of what your audience already responds well to. This is a great first step if your goal is to see a surge in the engagement of your posts.

Using in-app analytics can help with your content planning. Facebook and Instagram allow their users to take a look at their analytics if they have a business account. Taking the time to see which posts generated a higher engagement rate can help plan what content you want to focus on.

Accurate Promotion and Distribution of Content

Creating promotion posts itself will not be enough unless your audiences are actively distributing the content. So how does distribution of content work?

Say for example that you have put up a flash sale post on your story to promote sales. Try making the caption of the story more engaging by asking a question, creating a poll or allowing your audiences to re-share it. Adding a “call to action” (CTA) in your caption will help increase engagement.

Pro Tip: Great content is relatable, relevant and sharable.

Creating a content strategy doesn’t have to be time consuming. Start by planning out your goals and doing comprehensive research before designing a content strategy. This will save you time and enable you to create more engaging and effective content for your business! Knowing who your followers are, what they interact with and what posts get the highest engagement rate are all great places to start creating a strategy for your content.

Don’t have the time? Book a call with us today to go over how we can help you with your social media!

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4 Content Prompts to Get Out of Your Social Media Funk

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Social Media is a great tool to use to help promote and build your business, but having to come up with new content can be a drag. Here are 4 content prompts you can use for the next time you’re stuck in a creative rut. 

Testimonials

“It’s not bragging if you can back it up.”-Muhammad Ali 

Posting testimonials from your clients is a great way to directly show your clients and potential clients that not only are you good at what you do, but you’re great! When others see testimonials on a regular basis, it can help instill confidence in them that you are the right person for the job! 

Social Media Stories (Quick, Yet Important Content)

Sharing content on your social media stories is a fun way to interact with your audience in a different way than you would normally do. Try snapping a behind the scenes photo or video on the project you are working on or of your work space- don’t forget to hashtag #bts (Behind The Scenes) to get a further reach! 

Stories are also an amazing way to learn about what your audience wants to see from you. Posting interactive stories like “This or That” or asking a question can allow your audience to engage with you on a more personal level. 

Announcements

Do you have some exciting news you would like to share? It could be a new product that is launching soon or a special sale that you want to offer your customers! Use Announcement as an opportunity to add a flair of excitement to your content! 

Images/ Videos (The Content That Keeps Giving)

What would Social Media be without pictures and videos? Sometimes it’s hard to get new, unique and original content. Share yourself or your team. Make it human, make a connection and show who is behind your social account and your company. We find that showcasing pictures of yourself and your team has a positive outcome with increased engagement on social media. 

If you can, hire a photographer and/or videographer to follow you around for the day, or bring them to an event you are working on. You can get a ton of images/videos that you otherwise wouldn’t normally be able to capture. You can then use these photos and videos for any of the content that we talked about earlier! 

Having to be constantly creative can be hard, but with these content prompts, you can be prepared for the next time you need content- or contact us! Rosewood offers a range of marketing services that can fit every business owner’s needs, from professional photography and videography to social media marketing and account management. Contact us today to see what services are right for you. 

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