, , ,

Personal Branded Websites

personal branded websites

Personal branded websites can be great for individuals in certain industries!  It is yourself as a website; showcasing you, your accomplishments and whatever you intend it to do!  Why stress to create a brand name when you are the brand itself?

Who should have a Personal Branded Website?

Personal branded websites can be used by individuals in a wide range of industries.

Some of the most fitting would be:

  • Artists
  • Actors
  • Authors
  • Doctors (Dentists, etc.)
  • Designers
  • Bloggers
  • Photographers
  • Health Care Practitioners
  • Nutritionists
  • Individuals with multiple avenues of business
  • Job Seekers (see below)

Personal branded websites are great spaces to display your portfolio, work, information and interests.

And, if you are have a multifaceted business, it’s also a great landing page for visitors to see all your work collectively, before branching off and exploring each section in depth. Read more

/0 Comments/by
, , , , ,

Should You Invest in Professional Photography for Your Website?

This past weekend I developed a WordPress website for a Photographer friend.  She is like a cousin to me, as in long, long, long-time family friends.  And she is a truly talented photographer.  Working with her on developing her new website made me realize how many businesses and organizations take professional photography for granted.  When really they should be using photography as a tool to build their brand’s image.

I built her website using WordPress with the exact same platform and available tools as I can use and have used to build others.   What makes her project so different however is how the quality and professionalism of the images truly makes the website look like a million dollars.

Here are my Simple Tips for Better Business Branding with Images: Read more

/0 Comments/by
, , , , , , ,

Is Social Media Better than a Website for Online Marketing?

If you’re asking this question, than I applaud you for trying to understand the difference between the two online marketing tools.  Each online strategy serves a different purpose in your online marketing campaign.

Pros and Cons of a Website

Pros:

  • A website contains all the facts of your business. The main menu provides easy and quick access.
  • Search Engine Optimization (SEO). Each page of a website has keywords which, when formatted properly, increase your SEO and your ranking on major search engines like Google and Bing, making it easier for people to find you online.

Cons:

  • A website is cold. As much as it may look nice, it doesn’t really have a personality; just the cold hard facts.
  • While it’s good to keep it updated, you simply can’t change the basic facts that often.

Pros and Cons of Social Media

Pros:

  • Let your personality shine! A proper social media presence builds a rapport with fans and followers, and lets shows the warmth of the business.
  • You can post as much as your heart desires! You can send out a range of posts from Community involvement, to inspirational/humorous quotes, and pictures of the daily goings-on at your business.

Cons:

  • Events and Information gets lost in the chronologically ordered timeline. Potential customers won’t spend hours, even minutes, scrolling through to try to find out if you’re open on the Holiday Monday.  A website has that information more readily accessible.
  • Search Engine Optimization (SEO) doesn’t really apply to social media streams. Having these accounts active minimally impacts your SEO. The only real way to increase SEO organically is through a properly formatted website and blogging.

What is better? 

Having both an active social media presence and an up-to-date website representing your business is the best online marketing strategy.  The two work hand in hand to help you get found online, interact with fans and followers and provide the information necessary for those potential customers to reach you.

As a social media marketing specialist, I highly recommend you keep both your website and social media as updated as possible.  There are many ways to streamline content from one to the other.  I would love to discuss the options that will have the best return on investment for your business.

If you are looking for help building your online presence and awareness through social media marketing, I invite you to contact me by telephone or email, or through Facebook, Twitter, or LinkedIn.  I look forward to helping you help our community!

Until next time,

Deanna

/0 Comments/by