Tag Archive for: online marketing newmarket

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Stop Thinking of Social Media as a Chore

When I meet with small business owners to discuss their online marketing strategies, there is always a collective sigh when I bring up the importance of Social Media Marketing.  They think of it as a chore.  And while I understand the logic behind it, it is also a misconception.  Small business owners need to stop thinking of social media as a chore and start recognizing it as the powerful marketing tool it is!

Yes, Social Media Marketing does have similar qualities to chores. 

Yes, it does take time, planning and follow-through to have a successful social media marketing campaign. BUT, while the steps are similar, the outcomes and advantages are much different.

Start thinking of Social Media as a Sales/Marketing Employee. Read more

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Is Your Business Listed in Online Directories for Business?

Do you have a small business?  Have you claimed your business online?  If not, you are missing out on a potentially huge online marketing strategy!  The best part is, most online directories have a free listing option.  What are you waiting for?

Online directories for business are a great place to start building your online marketing presence

Online Directories can be a great way to start getting your business noticed.  Most likely you have heard of the larger players out there like Google, Bing, Yahoo, Yellow Pages, etc.   They all have online directories available on your computer, mobile phone, tablet and even vehicle GPS systems.

Did you know most online directories for business have free listing options?

Yes! Most online directories do offer free listings.  These typically include your business name, address, phone number, a brief description of your goods/services, and can include a limited number of images.

What about paid online listing options?

Most online directories do have different tiers of paid advertising and promotion.  The inclusions can range from the ability to add a longer description, upload a menu, add more images, link to your website, offer exclusive deals through the directory, etc.  The added features range depending on the specific directory.  It’s a good idea to contact one of their customer service reps to see the best plan for your business.

What is a good place to start?

A great place to start would be… Google!  Google is the number one ranked search engine in the world.  Followed by Bing and Yahoo.  These would be great places to start claiming your business and building your listings.

Claiming Your Business

If you’ve been in business a while, chances are your business has already been populated by one of these search engines.  Once you find your listing, the next step is to claim it.  Once claimed and confirmed, you will be able to edit and update your listing to better reflect your business and start driving traffic towards you and your website.

If you would like help claiming your business online or just growing your online presence in general, I invite you to contact me by telephone or email, or through Facebook, Twitter, or LinkedIn.  I look forward to helping you help our community!

Until next time,

Deanna

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Finding the Right Font for the Right Message

When it comes to business branding, it’s arguable that HOW the message looks is almost as important as the message itself.  Business owners will spend hours developing the perfect logo, taglines, mission statements, etc.  But once those are complete, which of the thousands of fonts do you choose to represent you, your business and your message?

As a website developer, I have seen that choosing a font is one of the most important processes.  You want your message and your branding to be consistent.  Here is a great article on where to start when choosing fonts and helps with common questions like what the main types are – serif, sans-serif and cursive.

By the way, does that all-caps font look familiar to you in the image above?  It’s called Lion King.  Now you see how important font and its associations (even subconsciously) can be! Read more

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