Tag Archive for: online marketing for small business

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Stay Productive During the Holidays

stay productive during the holidays

With the holidays approaching, I thought I would take the time to share how I stay productive during the busy holiday season.  Christmas is coming up on Sunday.  I, like most entrepreneurs, will be working through the holidays.

It’s easy to get caught up in the stress and busyness of the holidays, but here are my tips to stay productive during the holidays.

1. Stay Organized

If you have not spent time already GETTING organized, I highly recommend you do!  This will be your saving grace during your most busy times.

Phone Calendar: I love my Samsung Galaxy S6.  And I love that my email and email calendar sync with this phone.  I can add appointments via my phone, or from Outlook on my desktop.  The BEST part about this is that my phone REMINDS ME of my appointments!

kate-spade-planner-front

chapters.ca

Agenda: In addition to my phone calendar, I also keep an agenda.  I am a very visual person, so writing my appointments triggers my memory.  I more so remember that I wrote something down, which reminds me to check.  Right now, I’m using this Kate Spade planner.  It’s not dated, which I personally love!  It comes with a section of sticky-notes and a task section. As well as flag sticky-notes!

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Reposting on Instagram for Business

Reposting on Instagram for Business

 

What are the rules for reposting on Instagram? Should you do it?  What if you sell their product in your store?  What if you think they took a beautiful photo that would flow with your Insta-Story?  How do you know when reposting on Instagram is okay or not?

I get asked this question all the time.  With other social media streams like Facebook and YouTube, there are clear rules and guidelines for this.  Instagram is different.

There are no crystal clear rules.  Then how do you know how to behave properly when it comes to reposting on Instagram for Business accounts?  Here’s what you should know.

What Do Instagram’s Terms & Conditions Say?

Not a whole lot actually. Other social media streams like Facebook and YouTube, there are clear rules and guidelines for this.  Instagram is different.

What They DO Say

  • You must be over 13 years of age
  • Content must not be offensive
  • You are responsible for your own account
  • You must not defame or imitate someone else
  • Do not use it for illegal purposes
  • Don’t send viruses/malware through Instagram
  • Don’t use bots, crawlers, etc.
  • Follow the community guidelines…

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Is Your Business Listed in Online Directories for Business?

Do you have a small business?  Have you claimed your business online?  If not, you are missing out on a potentially huge online marketing strategy!  The best part is, most online directories have a free listing option.  What are you waiting for?

Online directories for business are a great place to start building your online marketing presence

Online Directories can be a great way to start getting your business noticed.  Most likely you have heard of the larger players out there like Google, Bing, Yahoo, Yellow Pages, etc.   They all have online directories available on your computer, mobile phone, tablet and even vehicle GPS systems.

Did you know most online directories for business have free listing options?

Yes! Most online directories do offer free listings.  These typically include your business name, address, phone number, a brief description of your goods/services, and can include a limited number of images.

What about paid online listing options?

Most online directories do have different tiers of paid advertising and promotion.  The inclusions can range from the ability to add a longer description, upload a menu, add more images, link to your website, offer exclusive deals through the directory, etc.  The added features range depending on the specific directory.  It’s a good idea to contact one of their customer service reps to see the best plan for your business.

What is a good place to start?

A great place to start would be… Google!  Google is the number one ranked search engine in the world.  Followed by Bing and Yahoo.  These would be great places to start claiming your business and building your listings.

Claiming Your Business

If you’ve been in business a while, chances are your business has already been populated by one of these search engines.  Once you find your listing, the next step is to claim it.  Once claimed and confirmed, you will be able to edit and update your listing to better reflect your business and start driving traffic towards you and your website.

If you would like help claiming your business online or just growing your online presence in general, I invite you to contact me by telephone or email, or through Facebook, Twitter, or LinkedIn.  I look forward to helping you help our community!

Until next time,

Deanna

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