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Reposting on Instagram for Business

Reposting on Instagram for Business

 

What are the rules for reposting on Instagram? Should you do it?  What if you sell their product in your store?  What if you think they took a beautiful photo that would flow with your Insta-Story?  How do you know when reposting on Instagram is okay or not?

I get asked this question all the time.  With other social media streams like Facebook and YouTube, there are clear rules and guidelines for this.  Instagram is different.

There are no crystal clear rules.  Then how do you know how to behave properly when it comes to reposting on Instagram for Business accounts?  Here’s what you should know.

What Do Instagram’s Terms & Conditions Say?

Not a whole lot actually. Other social media streams like Facebook and YouTube, there are clear rules and guidelines for this.  Instagram is different.

What They DO Say

  • You must be over 13 years of age
  • Content must not be offensive
  • You are responsible for your own account
  • You must not defame or imitate someone else
  • Do not use it for illegal purposes
  • Don’t send viruses/malware through Instagram
  • Don’t use bots, crawlers, etc.
  • Follow the community guidelines…

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Boosting Facebook Ads

Boosting Facebook ads may seem daunting at first.  But, like everything, there are guidelines to follow on what you should promote, when and how.  Boosting Facebook ads can be a very useful and inexpensive tool for social media marketing.

Boosting Facebook Ads

Advertising on Facebook is the easiest way to start advertising on social media.  You must have administrator privilegdes for the specific page.  As a page admin you can view insights of your posts to see how they’re doing organically.  You can even view the post’s reach, interactions and impressions.

When Should You Boost a Facebook Ad?

You can technically boost ANY Facebook post originally published by your page.  However, to get the best return on your investment, I recommend you boost when the post:

  • Is visually appealing
  • Accurately represents your business
  • Is already performing well organically

How Much Should You Spend on Boosting Facebook Ads?

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Holiday Social Media Marketing Tips

It might feel like Spring in York Region & the GTA, but Winter is coming and the holidays are right around the corner.  In the marketing world, it’s always better to be a bit early than too late!

It’s time to start thinking about starting your holiday marketing campaigns. Whether it’s changing your website/social media banners, updating your profile pictures, creating content for themed blogs or newsletters, or communicating with clients in your store-front, here are some tips to help get your marketing through this holiday season. Read more

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