A business’ website does more than provide information to visitors. It also offers a lot of valuable information about these visitors to the business. This can include users’ interests, preferences, and certain demographics, but often that valuable data is missed or even ignored. It’s time to talk about website tracking. We’ll explain which website metrics […]
AI is increasingly everywhere, but it has had a home in chat windows for a long time. In fact, AI chatbots are decades old. Today, many businesses have adopted chatbots for their customer service needs alongside live chats. We discuss the difference between these two, why chat and chatbots have become popular, and discuss their […]
Social media, and particularly the omnipresence of Meta and its platforms – Facebook, Instagram, and Threads – are still some of the best places for small businesses to get the attention of potential clients and customers. This makes the platforms excellent for lead generation, especially for email newsletters. We’ll explain the why and how of […]
